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ICO Analysis: Majato

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Blockchain and Cannabis are the two fasting growing industries one can think of. And it just so happens that they mesh perfectly with each other. Although laws are slowly changing in jurisdictions where cannabis has become legal, traditional banking for this industry remains sketchy, businesses are being forced to deal in cold hard cash. Therefore, tokenizing the entire industry from seed to sale seems like a no-brainer.

Majato plans to grow and distribute cannabis in countries where it is legal.  On top of that, they will have an interactive platform to unite the cannabis market participants.

“The use of blockchain as the core technology will make all stages of production, distribution and even consumption of cannabis products completely transparent and clear for all market participants.”

They will first launch their project in the United States, specifically California. Their main goal is to have a full scale, seed to sale, production company. They will use their funds raised during the presale to fill out legal paperwork, acquire land, and start producing Cannabis.

The 2nd part of this project is the platform, which will bring together the cannabis industry in general and its standalone participants, including scientific and research labs, producers and suppliers of various cannabis products, equipment, seeds, and consumers. This transparent and secure ecosystem will allow streamlining of product sales, and simplified transactions.

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One of the key goals of the project is to develop a “Gold Quality Standard” which will validate every product as being produced using the best strains, and high quality growing methods. They talk about the “Gold Quality Standard” in the whitepaper for way too long, revealing their own ignorance about the cannabis industry.

The Token

Their ultimate goal is to become the uniform payment instrument for all things cannabis worldwide

According to the  whitepaper, the purpose of the MJT token is the following;

  1. Direct receipt by the MJT Owners of the Product in the form of Final Product or Raw Product in the relevant POS against settlement of the relevant number of the MJT Tokens
  2. Ordering the Product for delivery via the Platform in those Jurisdictions where it is/would be allowed under the law
  3. Discounts on third-party products purchased with MJT token in dispensaries
  4. Use the MJT Token for internal Project purposes and separate matters relating to its implementation (for example, when submitting feedback regarding the quality of the distributed Product).

During the initial stages of sale (i.e. pre-sale and sale) of the MJT token a total number of 60,000,000 MJT Tokens (Project’s hard cap) will be distributed, and the price will be 0,0011 ETH per token during pre-sale and 0,0033 ETH per token during the main sale stage.

Total supply: 60 million (?)

Presale: Dec 20. 10 million MJT token hardcap, 800,000 softcap .0011 ETH per token (currently $0.77) http://majato.io/

ICO sale: Apr 2018.  .0033 ETH per token

All unsold tokens will be burned. And all tokens used to buy cannabis products with from Majato, in the future, will also be burned.

The Team

This team of eight is a hodge-podge of Russian, American, and German lawyers. At least that’s what it looks like, most of them come from a law background including their Founder and CEO, Mike Tretyak. Tretyak, a journeyman IP lawyer, who has no experience in large-scale cannabis farming. In fact, I went into their telegram and asked if any member on their team has experience with growing cannabis? My question got sidestepped, and when I pushed for an answer, I got called rude. I then asked if anyone on their team has worked together and had success in the past? The moderator told me I was out of line to ask such a personal question.

Although it is still just the presale, the lack of community around this team is extremely concerning. There is very little support on their Telegram and Twitter.

It doesn’t seem like they have what it takes to pull off such a massive project as Majato.

The Verdict

As a lifelong cannaseur, who currently is in Colorado, I feel like I am especially qualified to analyze this ICO.

Although owning a piece of this fast growing cannabis industry is an attractive proposition, this particular project is way too far fetched. The legal hurdles they face in order to accomplish what they are trying to do, are probably insurmountable. That being said, they do have a team filled with lawyers, if they defy logic and get this project successful running, the gains for presale investors could be huge.

There is currently no way to legally ship Cannabis. This doesn’t seem likely to change anytime soon. Therefore, the only MJT token holders that will be able to benefit by trading their tokens for cannabis, are the ones that live within traveling distance of Majato’s imaginary future Cali stores. This leaves very few benefits for token holders

Risk

  • Pretty sure this project is considered illegal. Having a bunch of contributors to marijuana growing/selling, from different worldwide  jurisdictions, can’t be legal… can it? -3
  • They have absolutely nothing so far, but a whitepaper. They want to produce and distribute cannabis to the entire world, starting with the jurisdictions which its legal. The problem is, it’s illegal to ship cannabis ANYWHERE. They don’t seem very concerned about this. -5
  • As far as I know, nobody on their team has experience with large-scale cannabis farming.  In their whitepaper, they break down what they estimate the production costs will be. It looks amateurish and fake. And it’s obvious they have zero clue how this industry works. They have thousands of dollars set aside in their budget for “seeds”, which is hilarious because they don’t know about cloning. Nowadays plants grown on a large scale are clipped and cloned from a mother plant. Seeds are only used for all natural outdoor grows. -3

Growth Potential

  • A forecast done by Arcview shows the U.S. legal cannabis market will grow by 26% next year, and should hit $21 billion by 2021, $7 bill of that being California alone. This industry will only grow. Majatos roadmap says they will become a full-fledged, cannabis producing company by 2020. Here’s a quick summary of their roadmap +3

Dec 17- Jan 18:  presale

Feb 18- Apr 18: Acquir land, obtain licenses/permits, form corporate structure for implementing project

Apr 18-June 18: stage 2 of the MJT token sale.

July 18- May 19: Production of batch 1 of product, establishing distribution channels, Platform R&D

Dec 18-Dec 19: Commencement of offering product to MJT owners

  • If they have a successful ICO, and follow through, they will first start production in California. As just stated, Cali is forecasted to have over $7 billion in cannabis sales in 2021. It’s a shame this project isn’t specifically for California. It seems way more doable if they kept their focus on just the one jurisdiction +2

Disposition

This ambitious project is too early, mostly illegal, and lead by a less than stellar team. One almost wants to call it the “H” word.  -4 out of 10

Investment details

Presale starts December 20th.

http://majato.io/wp-content/uploads/2017/12/Majato.White_.Paper_.V.2.5.ENG_.pdf

Featured image courtesy of Shutterstock

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.3 stars on average, based on 22 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: Pigzbe

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London’s maiden cryptocurrency sculpture has been unveiled alongside the River Thames, reflecting a baby in a mother’s womb holding a tablet. Italian sculptor  Frederico Clapis is behind the design and was commissioned by cryptocurrency wallet Eidoo.

“The baby in the statue represents a generation being born into a world where blockchain is normal and useful for all,” according to Clapis in reports.

Eidoo isn’t the only digital wallet looking to capture the new generation for cryptocurrencies and blockchain technology. A startup dubbed Pigzbe has developed what they describe as a “piggy-wallet” which is a physical/digital hybrid ecosystem designed for children and households earning and saving funds in the 21st century. The physical end of the product is a cryptocurrency hard wallet for storing digital currencies, while the digital aspect is comprised of a decentralized app for games that kids can play on their tablet to encourage saving.

The Pigzbe ecosystem is comprised of the following  components: 1.) Wollo token; 2.) a cold-storage device and gaming controller; 3.) wallet app and educational game; 4.) Wollo card akin to a debit card for spending online and offline — in development. Pigzbe says they’re targeting hundreds of millions of children with $15 worth of weekly “pocket money”, seemingly through an allowance.

Kids and families alike will gain exposure to a decentralized financial system in which they can transfer funds quickly and cheaply within a network on the blockchain-fueled platform.

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Token

Most ICOs use the Ethereum network, but Pigzbe takes a different tack, opting instead for Stellar. The white paper states: ” A single transaction costs 1/100,000 of one Stellar Lumen (XLM) in network fees. Wollo transfers between one family member and another are settled within 3 to 5 seconds, regardless of where you are in the world.”

Pigzbe is fueled by the Stellar-based Wollo token, which the startup describes as a “Swiss-based utility token.” Nearly three-quarters of the fixed token supply will be earmarked for the public, including an “active user incentive pool.” The company will also set aside a percentage for growth including an M&A pool, among others, illustrated below.

Courtesy: Pigzbe.com

Team

The management team boasts more than 150 years of combined experience across education products. Filippo Yacob, founder and CEO, is a Forbes 30-under-30 entrepreneur who also founded Primo Toys and coding toy Cubetto, which received accolades from Montessori.

Pigzbe also boasts a team of advisors and investors, including Natale Ferrara, who is at the helm of ICO-Engine and Eidoo — the company behind the London cryptocurrency sculpture.

Verdict

Pigzbe is an ambitious project, as evidenced by its plans to replace the traditional piggy bank, but it’s also a promising one. Consider its ability to secure an early listing on leading cryptocurrency exchange Bitfinex, this project appears to have the wind at its back.  Traders are likely to find liquidity in the Wollo token.

It’s disappointing that the Wollo token won’t be issued in the United States, as American children could benefit from financial learning and tools, but Pigzbe must be looking to avoid having the coin designated and regulated as a security. But given its mission to educate children about saving and spending in a hands-on way, the project is sure to strike a chord with families who are keen on decentralization and the blockchain around the world.

Even if it doesn’t replace the piggy bank — which Pigzbe believes it should — the Wollo token could be used as an educational and fun tool for kids to learn about digital money. Familiarizing them with the blockchain and decentralization will introduce a whole new way of transacting that wasn’t available to previous generations. The cold storage is a nice touch that will teach kids early on that they need to secure their digital funds.

Risks

  • One of the components of the Pigzbe ecosystem remains in development — the Wollo card for spending online and offline. While it’s only one of several moving parts to the Pigzbe project, we like to see completion. Any products that are dependent on the results of the token sale for the development add risk. -1
  • Cryptocurrencies haven’t officially made their way into the mainstream. Without regulation, the industry is still deemed risky by governments around the world, and therefore households may be reluctant to participate in a project that is built around the blockchain and cryptocurrencies, especially as it pertains to their children or a major life milestone like saving for college. -1.75

Growth Opportunity

  • Numbers don’t lie. Pigzbie boasts more than 20,500 Telegram members; 8,100-plus followers on Twitter; nearly 5,000 Facebook followers; nearly 2,600 subscribers. +2.5
  • Liquidity. In addition to Bitfinex, Wollo has also secured a listing on the Stellar Decentralized Exchange. +3
  • As the winner of an ICO race in Switzerland, Pigzbe was awarded most of a $1 million award in addition to the Bitfinex exchange listing. +2
  • A seasoned management team in education tech and electronics that combined has “shipped millions of products across more than 180 countries.” Founding members boast project experience with technology leaders including Apple, Google, Nokia, IBM and more. This kind of experience is hard to replicate at a startup. +3

Disposition

Based on the above analysis, we reach a score of 7.25 out of 10 for the Pigzbe ICO.

Investment Details

  • Pigzbe Websitehttps://www.pigzbe.com
  • Token Type: Utility
  • Platform: Stellar
  • Symbol: WLO
  • Pre-ICO: Private until late June 2018. Email hello@pigzbe.com
  • Public Crowdsale: July 4, 2018 12:00 GMT. Whitelisting will be open shortly. Check the Wollo Telegram channel for updates.
  • Token Supply: 675 million
  • Tokens Available for Sale: 175 million
  • Price: 1 Wollo token = USD 0.12 and the equivalent in ETH
  • Public Sale Minimum Purchase: 1,000 Wollo
  • Payment Methods: ETH
  • Jurisdictions Banned: U.S. and China

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 15 rated postsGerelyn has been covering ICOs and the cryptocurrency market since mid-2017. She's also reported on fintech more broadly in addition to asset management, having previously specialized in institutional investing. She owns some BTC and ETH.




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ICO Analysis: AIRBLOC

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AIRBLOC is a platform for the analysis and trade of personal data, uniting buyers and companies wishing to obtain information about their customers.

As a decentralized platform for the exchange of personal data for both people and applications, AIRBLOC is planning to expand the data market to a level where individuals and small applications can participate, which will improve the quality and quantity of data transferred so that all market participants eventually benefit from this exchange.

Users will be able to monetize their own data, while monitoring and controlling transactions. Through the DAuth protocol on AIRBLOC, applications can receive permission from users and sell data on their behalf. In addition, advertisers can easily acquire and access a small amount of data and optimize their marketing campaigns using effective micro-targeting based on a high-quality and diverse set of user data.

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Data Providers are end users, and fully control the use and dissemination of data.

Gatekeepers are a network node; they keep the network from fraudulent activities by checking data and detecting user violations.

Data Collectors are applications that collect data and monetize them on behalf of users. They can collect indirect data using DAuth or collect direct data from users.

Data Refineries analyze data collected from Data Providers and processes them into user-level attributes. The processed data is then added to the user profile so that Data Consumers can filter them according to the specified attributes when creating a new segment.

Data Consumers are advertisers who purchase data for targeted ads using ABL tokens.

The protocol layers are described below:

  • Application Layer: Consists of third-party DApps that use Airbloc, including Airbloc Client, Airbloc DMP, and SDK.
  • API Layer: an interface provided for communication with Airbloc Network and third-party DApps.
  • Service Layer: Airbloc Contract, which includes all the functions of Airbloc Network.
  • Core Layer: This layer is based on the Ethereum platform. It uses the internal subchain network to verify the data and uses the interchain network to link the two block libraries.

The data in the AIRBLOC system go through the seven stages of data processing, involving all five types of stakeholders. User-created data is collected and stored after Gatekeeper checks them. The refinery will refine these data in commercially available Ad data and sell it to consumers.

AIRBLOC has many competitors, including Wibson, Datum, Bitsabout.me, Insights Network, Opiria, Metame and BitClave. However, the whitepaper explains how AIRBLOC differs from these companies.

Token

The total token supply is set at 400 million ABL. The tokens will be mined based on the annual inflation rate of 2.5% with the depreciation rate of -10.9%. The mined tokens will be stored on the AIR rewards pool. Such accumulated rewards will be given to Users and Gatekeepers as rewards. The block reward has a half-life of six years. As a result, more rewards will be given to early stage Network participants.

Nodes need ABL tokens in order to validate the date, and be rewarded in ABL as per usual POS

The token sale metrics are provided below:

In terms of token economics, AIRBLOC offers two types of tokens. One is the AIRBLOC (ABL), and the other is AIRBLOC Reward (AIR). ABL is a transferable ERC20 token and AIR is a non-transferrable token belonging to Users but can later be converted into ABL at a ratio of one-to-one.

While AIR cannot be transferred to others, it could be converted to ABL. However, it is impossible to convert ABL back to AIR.

The ABL token utility is spelled out below:

  • [DATA SOURCE] Data Providers who provide data will be rewarded with ABL tokens.
  • [DATA CLEANSING+VALIDATION] Data Validators are rewarded in ABL tokens for validating and cleansing data (removing unnecessary segments of the data) before the data is registered on-chain.
  • [STORAGE] Data Storage nodes are rewarded in ABL tokens for storing data.
  • [DATA REFINING] Data Refineries analyze data and refine them into insights.
  • [MARKETPLACE] Interactions and transactions on the AIRBLOC Data Marketplace would require the ABL token.

AIR is a reward token for Users that complete productive activities in AIRBLOC, such as:

  • Provide data or contribute to the data reliability mining process.
  • When Gatekeepers maintain AeroNetwork node.
  • Refiners process raw data into valuable data.

Inflation

Actually, I was bothered by the inflation concept, so I dug into inflation and AIR issuance.

inflation will work in two ways:

1) ABL mined by nodes through a POS which requires ABL and is set at 2.5% per annum with 10.9% decrease in yield.
2) Through conversion of AIR, which is also given to user as per their contribution and amount of AIR they have.

To get ABL tokens, you must:

  1. Buy at the exchange
  2. Receive reward from node
  3. Convert from AIR

In this sense, the procedure of AIR issuance is rather important. And for this AIRBLOC introduces a concept of AIR pool.

AIR pool will be a dynamic account, from which rewards will be given as per process described above. What is important is to understand how it is filled in the first place:

  • 10% of total supply of ABL goes to AIR pool to ensure liquidity.
  • It is filled with trading fees, data usage rights fees paid by refineries and penalties for misbehavior.

Thus we see that issue of AIR is an ongoing process. But in order to hinder potential price dumps by AIR holders, conversion of AIR to ABL per hour is limited to 0.1% of AIR generated by the network.

Team

 

Roi Nam is the CEO and co-founder. He also served as CEO of ab180 (parent company) for two years.  He was engaged in web development for 1.5 years, as well as CSO for 1 year.

Wonkyung Lyu is the Dev Team Lead and co-founder. He is also co-founder in ab180.

Hunjae Jung serves as the project’s Back-end Part Lead and co-founder  and was also part of the founding team at ab180. Naeun Kim, Design Team Leader, rounds out the founding team at AIRBLOC.

The broader team is filled with developers and business professionals that are associated with ab180.

The advisory team includes JH Kim, who is also part of the ICON Foundation. He has almost 20 years of experience in the field of security, has experience in developing patented applications, such as the FCI protocol, has the CISA qualification, and is currently the director of Theloop.

Jason Han, who serves General Director of Kakao Blockchain, is also on the advisory team. He has served co-chairman and technical director of FuturePlay Tech VC.

Serial entrepreneur  Sungjae Hwang is also an adviser to the project. He is a partner of Futureplay, the initial high-speed accelerator in South Korea and the CEO of FoundationX. Prior to these companies, he founded several start-ups. He worked as the chief product officer in Fluenty Inc. and AI chatbot startup, which was acquired by Samsung Electronics in 2017.

Louis Jinhwa Kim, who previously served as Director of the Tide Institute Institute of Finance and Delegate of the Republic of Korea to the United Nations Conference on Environment and Development (2012), is also on the team.

Partners include:

  • GS SHOP, a leading online retail platform in Korea.
  • Allbit, a new type of crypto exchange gateway. .
  • FoundationX, one of the growing funds and accelerators of venture capital in Korea.
  • VEAT, which is one of the leading law firms in Korea specializing in startup advisory services.
  • ORANGEFARM, which is focused on incubating promising startups in Korea. ab180, the parent company AIRBLOC, was incubated in ORANGEFARM as early as 2017.
  • SENTIENCE, one of the leading Korean research companies,.
  • Deblock, an accelerator in Korea which is jointly invested by ICON Foundation & Ad4th Insight, a specialized block-chain company.
  • Battle Entertainment, a leading comic platform in Korea, serving more than a million customers.
  • Humanscape, a the leading medical platform for customer relationship management in Korea, which helps hospitals monitor the condition of patients after surgery and provide follow-up services to patients.
  • Rainist, a leading Korean software company which provides recommendations for financial products based on lifestyle patterns.
  • Fysical, the world’s first full-fledged, fully functional, decentralized market for location data.
  • Indorse, a decentralized social network for professionals.

Verdict

A large team with extensive experience in the sector looks solid. The guys were able to attract consultants in areas where there are obvious gaps, as well as partners represented by ICON.

Risks

  • Based on token sale ROI statistic, marketplaces and advertising related projects do not have a good performance in the short term. -1
  • Customer attraction could face challenges. However, to offset this, the platform has developed a proprietary AirBloc Protocol SDK (software development kit) that has already been stress tested by 60 million devices in Korea. The SDK Protocol functions like a layer that can be easily implemented on top of apps, allowing acquisition of customers. -0.5
  • Platform implementation and scaling could face difficulties, as Ethereum is not suitable for this. Therefore, AIRBLOC uses the hybrid-chain architecture that uses Ethereum and ICON. Data validation and the process will be done through Aero Network, which will use ICON. Such a combination seems promising; however, without a working MVP (planned to be in Q3 2018) it is hard to judge on its performance. -1
  • There are ptential regulatory barriers in relation to private data protection laws, although the team looks prepared to handle it. -0.5
  • I do not like the fact that private sale participants get 45%, even though 30% of 45% will be locked for 3 months as their overall part in the token distribution is rather high. -2
  • The project involves a complex inflation model, which involves two tokens. -1

Growth Potential

  • Mother company ab108 is already successful in advertising market analysis in Korea. +2
  • Whitepaper and documentation are pretty good. +1
  • The team is above average with many strong developers. +2
  • A lot of strong partnerships like ICON and GS shop, Coinplug as well as several VCs. +2
  • Token metrics and distribution are in a good range with a hard cap of 20,000 ETH (around $12 million). +2
  • Strong token use case. +1
  • A good growth strategy for user attraction. +1
  • Hype is there (Telegram has 10,000+ members and lots of people are on the whitelist). +2

Disposition

This is definitely a project to look for. The team has all the necessary experience and knowledge for a successful execution. They leverage on their mother company ab108 and numerous partnerships. They have some obstacles in their way, but they have a clear plan how to overcome them. AIRBLOC receives 7 of 10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: ABL
  • Platform: Hybrid chain structure: Ethereum and ICON
  • Crowdsale: June
  • Minimum Investment: 0.2 ETH
  • Price: 1 ETH = 10,000 ABL
  • Hard Cap: 20,000 ETH
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: USA and China

General details :

Website : https://airbloc.org/#main

Whitepaper : https://docs.google.com/document/d/1JFpgTbp3W76Q45HmefSpLBraZ_XeTHmdtWheYMU0czQ/edit

Telegram : https://t.me/airbloc

Github : https://github.com/airbloc

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 6 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: RedPen

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RedPen is a breakthrough social news and storytelling platform powered by blockchain and artificial intelligence. It combines news and public opinion into one experience to showcase what the internet thinks, feels and says about stories. The RedPen platform transforms online communities and information consumption while highlighting author reputation.

The company aims to build and empower the global, connected community by making the world’s information collectively understood. Like taking a red pen to the internet, RedPen will allow users to view and contribute to the most transparent, informative and contextual rendition of content and news. RedPen allows you to follow your favorite interests and identify who is talking about a given topic. The platform also intends to highlight the various viewpoints, biases, and how the crowd is feeling.

RedPen’s vision for consuming, sharing, following and discussing content can be organized into impact categories:

Time

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  • Provides more complete information, faster
  • Reduces time discovering your favorite content
  • Re-invests time to gain more knowledge about additional topics

Accountability

  • Clearly displays source attribution
  • Stores and captures opinion
  • Ensures transparency and privacy

Decentralized Control

  • Captures crowdsourced viewpoints
  • Processes distributed observations
  • Allows people to discover and learn at their own pace and depth

Context

  • Summarizes essential story elements
  • Provides rich access to less obvious information
  • Presents a broad public opinion
  • Illuminates and embrace biases

Awareness

  • Feeds people’s curiosity and passion for knowledge
  • Visualizes topics you care about, all in one place
  • Provides a more comprehensive understanding
  • Compares and contrasts across diverse sources

The RedPen system aggregates, analyzes and synthesizes diverse information being written and discussed all in one place—called RedPen Stories. Through a simple user experience, RedPen will identify relevant context, summarize public opinion and highlight author perspectives. Additionally, RedPen Stories intends to encourage people to share, connect and engage in meaningful conversations with their friends and personal networks to cultivate community and storytelling. By leveraging artificial intelligence, creative uses of blockchain, and advanced analytics, RedPen provides individuals with more complete information, faster. Through game-changing formats, dynamic content will be delivered with the necessary and appropriate context to maximize understanding and community. This ensures that the full, verifiable life of information is always available for the world to see.

Token

The RedPen token (RPN) is an ERC20 compatible protocol that will be used to acquire a RedPen Membership. Members will then be able to use RPN to purchase products and services on RedPen such as:

  • Request new content sources and authors to be added to RedPen
  • Eliminate ads
  • Renew RedPen Memberships and receive discounts

RedPen Membership includes the premium benefit of access to RedPen Reputations. Additional benefits include product opinion polls, official beta testing, access to early releases of new features, front of the line resume submissions and RPN token badges. RedPen says it is committed to rewarding users, creators, publishers and innovators in the media space. Five percent of RPN tokens will be distributed as incentives to reward socially responsible users, content creators and partners.

The RedPen ICO is following a unique format with three tiers (private pre-sale, Sale 1 and Sale 2). The private pre-sale is scheduled to begin in Q2 2018 followed by Sale 1 scheduled to begin in Q3 2018 with a price of 1 RPN equivalent to $0.82 USD. Sale 2 is scheduled to occur up to two years later.

The token distribution is as follows:

  • 60% Token Sales (Presale 20% / Sale 1 22% / Sale 2 18%)
  • 15% Team
  • 10% Advisers/Partners
  • 10% Company
  • 5%  Rewards

Team

The RedPen team is comprised of innovators, creators, marketers and engineers with deep technical expertise in data science, machine learning, data mining, natural language processing, mobile development, large-scale distributed platforms and emerging blockchain skills. A few members of the executive team are:

  • Ryan Lewis – Chief Creative Officer and Founder at RedPen. World-renowned producer, musician, music video director, entrepreneur. Four-time Grammy award winner.
  • RJ Smith – CEO, CTO, and Founder at RedPen. Former Technical Director for the U.S. Intelligence Community. Former Engineer for Goodyear. Former Computer Specialist at The White House
  • Peter Grossman – Chief Commercial Officer at RedPen. Former President for Arnold Worldwide. Former EVP, Director of Client Service for JWT. Former Board Member and CEO for QWiPS.

RedPen lists a total of eight advisers with a strong background in blockchain, government and intelligence and online publishing.

Verdict

RedPen has the potential to be an indispensable tool for people who want to understand the complete story about the things they care about and join in the conversations around them. In the current ICO market with multiple blockchain projects all vying for the fastest TPS, the concept behind this ICO is a welcome change. Investors looking for potentially profitable projects under the radar should keep an eye on RedPen.

Risks

  • A lockup or vesting period has become the norm for team tokens, which gives investors the assurance of long-term commitment. There currently isn’t a lockup period or vesting schedule listed for the RedPen team. -1.25
  • Many ICO investors look for projects with starting low market caps to increase the opportunity of high ROI. A $45 million fundraising goal is slightly on the high side for current ICOs. -1.75

Growth Potential

  • An ICO with an MVP is ahead of the game and appeals to investors. In 2017 RedPen developed an initial mobile application and software to detect story similarity and summarize language comparison. By Q4 2018, RedPen will release a mobile app focused on crypto and blockchain topics. +3.5
  • Producer Ryan Lewis and singer/rapper Macklemore are deeply involved in the creation of RedPen and are not simply lending their names as an endorsement. However, having famous people involved will definitely be a major marketing bonus that will attract more attention to the project. +3.5
  • There are all-stars on the advisory team in the areas of business, entertainment and blockchain marketing, which could sway investors to come aboard. +3

Disposition

With their unique and practical concept, star power and all-star advisers, RedPen could be one of the sleepers of 2018 with excellent potential. The ICO receives a 7 out of 10 rating.

Investment Details

  • Symbol: RPN
  • Platform: Ethereum
  • Price: 1 RPN = $0.82 USD
  • Total Supply: 250,000,000 RPN
  • Payments Accepted: ETH, BTC, FIAT
  • Barred From Participation: USA, Canada, Cayman Islands, South Korea, China
  • Fundraising Goal: $45,000,000 USD

For more information regarding Redpen:

Website: https://www.meetredpen.com/
Twitter: https://twitter.com/meetredpen

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 43 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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