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ICO Analysis: LiveTree

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LiveTree ADEPT is an established entertainment start-up company based in the UK. They have been around for two years, and have captured 5% of the UK crowdfunding market. That 5% is not enough, they now want to build an entertainment platform on the blockchain that competes with Hollywood/Netflix. This ADEPT platform will provide funding for projects, help hire the talent needed to create the film/TV show, and distribute the final product. Token holders can contribute to whatever project they like, and will receive a share of the profits.

LiveTree wants to eliminate lawyers, agents, and other middlemen by using smart contracts. They will eliminate the need for distribution by distributing their own content on the Blossom platform, which will be similar to YouTube, only with special blockchain features.

According to the firm:

“Blossom TV offers a way for fans to support the content they are interested in by “pre-paying” for the content. The user system will be subscription based, similar to a Netflix model. Users will pledge support in SEED for the programming they are most interested in which will then fund the development of those projects. Other distribution methods that could be supported for Film and TV production are online streaming through YouTube and Vimeo as well as traditional broadcasters.”

Starting out, two Project incubators will be built. One will be located in California, and one in London. I suppose these incubators will be like a management agency. They will hire the best talent and find the most quality projects. They claim to get this talent through their partnerships.

LiveTree brags a lot about its partnerships and how they have so many connections throughout the industry.  I decided to focus my research there. The two major partners it talks about are Red Rock Entertainment and The British Film Institute Future Film.

Red Rock Entertainment is a UK based film finance company. They pretty much do exactly what the LiveTree project incubators are going to do, except without a  blockchain token. They haven’t produced any blockbusters yet, and they seem to be trying to look better than they are. Case and point, one of their best projects produced so far was a documentary called “Madness in the Method” about an actor from Kevin Smith’s old movies. If you look into it, RedRock was one of four companies to produce this thing. How much profit could that possibly create?

Famous director Kevin Smith was in that documentary because he’s acting partners with Jason Mewes. He only played a small part, but if you look on Red Rock’s site it makes it seem like Kevin is in bed with the company. With Hollywood being broke, and Kevin not being able to get funding for his movies anymore, one would think that if this project was the real deal, Kevin Smith would be promoting it. He is not promoting it at all though, and his Twitter and podcast, as far as I know, never mention LiveTree.

The second partner they constantly mention is The British Film Institute (BFI).

LiveTree signed Noel Goodwin, who is director of BFI Future Film. Goodwin programs and manages regular monthly film industry-focused events for emerging filmmakers, identifying their, skills, needs and aspiration. Supposedly, Noel is their connection to “14,000 industry players.”

The BFI is very popular, and has a twitter following of 750,000. Scrolling through their tweets, I see zero LiveTree ICO announcements. Why aren’t they promoting LiveTree at all, aren’t they partners?

The Token

  • Symbol: SEED
  • Platform: Ethereum
  • Total Supply: 256 million (80% for sale)
  • Presale: Dec 1- Dec 15, 2017
  • Crowdsale: Jan 7 – Jan 21, 2018
  • Price: 2000/eth + bonuses based on amount contributed and date. 50% max bonus.
  • Max Cap: $80 million; any unsold tokens will be destroyed.

This simple token allocation plan leaves very little funds for marketing and completely leaves out many different expenses.

The Team

The team is average. Two members stood out for other reasons. They are Ashley Turning (founder) and Alexander Mitrovich (Technical Lead).

Mitrovich is the key to building avery complicated platform that they have yet to actually materialize. If you read his bio in the whitepaper, it would seem like he has what it takes. However, when looking at his LinkedIn, I found something interesting.

 

Notice how he doesn’t have any technical skills. He’s an ICO startup developer/marketer. He’s from Russia, and looks like he basically sold his name to LiveTree. I could be completely wrong, but the evidence is right there though.

Founder/CEO Ashley Turning is an intelligent man. He is the brainchild of the entire project. The thing is, he founded LiveTree two years ago, and I don’t see any profitable product being put out.

Here’s his Twitter: 181 followers, and no love for his startups (they only pop up once ever couple months, and always look less than interesting).

This project is going to require the drafting and flawless execution of smart contracts for every aspect of the movie creating and distributing industry. LiveTree is going to have to compete with companies like Netflix to acquire movie rights and new talent. Despite these needs, they have zero lawyers and zero agents on their team.

When I asked their representative about this in Telegram, I was told “questions like this will be passed onto the team, it’s late here in England, and I am going to bed now.” I then replied with some smartass comment about how “its 7 pm, primetime over here!” I was then immediately banned from their Telegram. No joke. I believe this to be a premature ban, based on my stellar investigative journalism.

The Verdict

By trying to get rid of the middleman, LiveTree becomes the middleman. This means they better have a top-notch team and business plan in order to compete with the big boys. They don’t have that. They have a pretty good idea, attached to an (in my opinion) failing two-year-old startup business.

Risks

  • Technical hurdles: In an interview, CEO Ashley mentions how incredibly hard it was for him and his team to launch the ERC20 token ICO. This backs up the weak team theory. If they struggle with that, how will they be capable of building something as complicated as the “Bloom” Platform? -4
  • Legal hurdles: The movie industry is on lockdown. In order to bring anybody to the platform, they are going to need to acquire quality content. Quality content is extremely hard to come by. It’s not like Netflix wants to have 90% unwatchable content. There is no good quality out there. LiveTree doesn’t even make room for acquiring their budget. How on earth are they going to compete? -4
  • They give several possible solutions to  scaling problems, but they “haven’t committed to anything yet.” -2
  • 50% bonus for large presale purchases could mean quick profit taking, leading to early dumps when this hits exchanges. -3

Growth Potential

  • The YouTube marketing campaign for the presale is huge. Most of the most popular streamers are being sponsored to promote this project. If they can somehow apply this marketing strategy post-ICO, that would be big. However, they don’t leave much room in the budget for marketing. +1
  • The key to success will be the Bloom platform, which is scheduled to be launched to the mainstream around 18 months from now. +1
  • A strong part of the project will be the LiveTree Incubators. Supposedly they are working closely with their partners to design a program where they will use their expertise to launch new movie/TV show projects. All the projects funded through the incubator will be transacted in SEED. +3

Disposition

Stay away from this. If you like the idea then just keep tabs on them, As there will be plenty of opportunities to buy these up cheap down the road. There are a lot more negatives than positives in our analysis above. That being said, we are prepared to give this project 3 of 10 for potential.

ICO Details

presale whitelist and other info is listed here: https://secure.livetree.com/#!/seed/

Cover Image courtesy of Shutterstock.com

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.1 stars on average, based on 23 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: Nervos

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Among blockchain thinkers and scholars, it is quite established that it is not possible to increase security, decentralization, or performance without sacrificing one (or both) of the others. On the other hand, some huge improvements of these properties are needed for mainstream adoption as the biggest blockchains such as Bitcoin and Ethereum have quite low transaction speeds, high transaction fees, and other issues. Nervos is a blockchain project that is aiming to solve these problems by introducing a layered design on a chain called Nervos Common Knowledge Base.

Architecture and Design

Appealing to a layered structure is not something completely new among blockchain projects. What truly differs Nervos from the herd is Nervos CKB itself. The chain is formed by five different components:

  1. Cells: Cells are the smallest storage units in the chain. They cannot be changed, as the Nervos chain is immutable, but can be updated by the same owner of the cells creating new cells, which invalidates the old cells.
  2. Types: Types consist of data schema, cells’ data structures, validators, and cells’ validating rules. Each cell has a determinate type.
  3. Validators
  4. Generators: Generators create new cells for types and run on the client side.
  5. Identity: Identity in CKB determines the owner of a cell and allows him or her to update a cell belonging to him or her.

Nervos CKB, with these five components, forms the foundational layer of the Nervos network. It deals with what states are created within the network, but not how they are. The second layer, called Generation Layer, is used for data generation as the name implies. With this layered architecture, data and computation can use different consensus mechanisms and this makes more flexibility and scalability possible.

One of the biggest differences Nervos has is that transactions store new states, not events which usually the state machine deals with. Thanks to this, the blockchain directly stores states and blocks and no further synchronization protocol is required.

In Nervos CKB nodes of three different types work together to form a P2P network:

  • Archive Nodes: Archive Nodes takes the role of full nodes in Nervos CKB chain as they validate and relay new blocks and transactions and store the whole transaction history.
  • Consensus Nodes: Consensus Nodes take new transactions, compress them into blocks and obtain consensus on these new blocks.
  • Light Clients: Users store very small amounts of data and can run the client on desktop computers or even on mobile devices.

Token

The Nervos native tokens are used to create and store states on the chain, ensuring consensus. These created states shall be validated by full nodes, thus presumably full node runners will be rewarded by these tokens. Updating cell data and transferring their ownership costs tokens as well.

Details on Nervos’ token distribution or how the team is planning to use the token sale proceeds are not made public yet.

As for the token sale, interested investors can submit their interest in contributing via Nervos’ interest form.

Team

The team has nineteen members and the most notable ones are as follows.

Chief Architect & Co-Founder Jan Xie: Xie has worked as a researcher and developer at the Ethereum Foundation and as an architect and full-stack developer at Yunbi, a Chinese cryptocurrency exchange.

CEO & Co-Founder Terry Tai: Tai is a former core developer at Yunbi.

Co-Founder Daniel Lv: Lv, the former CEO at Yunbi, is a co-founder and the former CTO at imToken, a popular Ethereum mobile wallet.

Co-founder Kevin Wang: Wang has worked as a software engineer at IBM for 9.5 years.

Advisors

Edith Yeung: Yeung is a partner at 500 Startups and a founding partner at RightVentures. She also held several positions at Dolphin Browser, a popular mobile browser.

Chris McCann: McCann works for GreyLock Partners, a US-based venture capital firm founded in 1965.

Partners

Nervos has a partnership with Cryptape, a China-based blockchain company. Many team members also hold positions in Cryptape.

Investors

Twenty-eight VC firms, including but not restricted to Blockchain Capital, FBG Capital and Polychain Capital, have funded Nervos.

Verdict

Below is a breakdown of the risks and growth potential of Nervos.

Risks

  • Low community interest and no considerable hype at the moment. (-2)
  • No details on the crowdsale or token metrics are made public yet. (-1)

Growth Potential

  • There are not many blockchains with multi layer structures. (+2)
  • Backed by many important venture capital firms. (+2)
  • Team members have prior experience in blockchain development. (+3)

Disposition

Nervos’ CKB and double-layered architecture are quite promising and the team is capable of developing such a beast. But the project seems to lack hype and community interest at the moment and poor or no marketing in the future might be troubling. Nervos receives a 4/10.

Investment Details

  • Type: Native – Utility
  • Symbol: Unspecified
  • Platform: Native
  • Crowdsale: Unspecified
  • Minimum Investment: Unspecified
  • Price: Unspecified
  • Hard Cap: Unspecified
  • Payments Accepted: Unspecified
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis : Ankr Network

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The Ankr network aims to create a permissionless, efficient, scalable blockchain, which also has built-in capabilities for interacting with existing data solutions. Its consensus mechanism is called “Proof of useful work,” suggesting that the computing resources that provide the lock will be much more efficient than existing PoW schemes. Their new consensus protocol will allow them to engage in the Distributed Cloud Computing field. It is also notable to mention that they were one of the first to implement the Intel SGX trusted devices feature.

More about ANKR network’s technology can be viewed in my previous article.

In short, ANRK network wants to change the inefficiency of existing POW blockchains and transfer all that computing power onto useful tasks. Secondly, they would like to create oracle services that will allow smooth integration of real business to the blockchain. Finally, as all new blockchains, they would like to improve the scalability of their blockchain through the introduction of plasma chain features. What I liked most is they do not aim to achieve superior numbers like 1m TPS, but only seek to implement features that would be necessary for their business.

The roadmap is rather short at this point. The project has already released their MVP and is preparing itself for the testnet launch in September of this year.

Token

The total toke  supply is 10 billion ANKR tokens. The use of proceeds is listed below:

  • Team and advisors – 20% – lockup of 7 months and vesting up to 3 years
  • Marketing -5%
  • Private pre-sale – 30%
  • Public sale – 5%
  • Mining and community – 40%

Akr provides the following use cases for its tokens:

  1. It will serve as a payment instrument on the blockchain
  2. It will serve as a mining reward for renting computing power
  3. It will serve as a community reward incentive

Team

The team is young and talented and is a part of UC Berkley Blockchain student group.

Chandler Song, Co-founder & CEO. He has diverse experience in different international companies like Didi (college intern for three months), SAP (4 months), Amazon as a software intern (4 months), and as CTO of CitySpade for five months (currently has 29 employees on LinkedIn).

Stanley Wu, Co-founder & CTO. He has strong technical skills and more than ten years of experience working for Amazon with a focus on large-scale cloud services.

Ryan Fang, Co-founder & COO.  He had some experience with credit organizations like Credit Suisse, Morgan Stanley, China Renaissance and State Street.

Song Liu, Chief Security Engineer. Principal Engineer at Gigamon for just over two years, Senior Staff Engineer at Palo Alto Networks for two years, Network Security Expert. He has skills in TCP/IP/SSL firewall coding, C, and C++ programming, and large-scale distributed computing systems.

Advisors

Christel Quek, Marketing Advisor — Based out of Singapore, advisor to Zilliqa and Switcheo Network, Founder of BOLT.

JZ Zhang, Technology Advisor — Distinguished Architect at Yahoo (over four years), Principal Engineer at Cisco (1 year), Microsoft (over three years), Blackberry and AT&T, Founder of PDX funded by Lenovo Capital. Member of Blockchain Research Group in National Internet Finance Association of China.

David P. Anderson, Technical advisor – American research scientist at the Space Sciences Laboratory at the University of California, Berkeley, and an Adjunct Professor of Computer Science at the University of Houston.

Investors and partners

The ANKR investors list is pretty impressive. Some of the more prominent investors are:

  • NGC – investment fund of NEO
  • Jlabs – blockchain division of Chinese private equity firm JD capital
  • DHVC – well know early stage investment firm from the Silicon Valley.

Verdict

Ankr is an exciting project. It provides exciting product features, focused on adoption and has the backing of serious players in the blockchain space. However, theis filled with competition, and it is hard to understand who will take the main market share at this point.

Risks

  • Competition is rather fierce even in the blockchain space. We have projects like Golem, Sonm and upcoming projects like Hypernet and Perlin as well Dfinity and Oasis Labs. -2
  • Relatively inexperienced team. -1.5
  • A long-term roadmap is not there. -1.5
  • PoUW is a new concept, so the implementation may face some difficulties. -1
  • Token metrics and lockups of private sale round could be better. -2

Growth Potential

  • A talented and ambitious team from Berkley, backed by senior engineers and advisors.+1
  • Usage of SGX chips to tap into unused computing resources may substantially decrease adoption phase. +1
  • Innovative consensus protocol. +1
  • Focus on niche industries first (specialization is better than global broad spread focus). +1
  • Github repository has committed, especially on the plasma part. +1
  • Hard cap and metrics are on the good side. +2
  • Strong backers in terms of top investment firms in the crypto space. +2
  • Part of the public sale is done through the physical token distribution (akin to Mainframe). +1
  • MVP is present .+2
  • Although most funds are raised through the private sale, it is still pretty decentralized (most parties got 200 eth). +1
  • Hype is there (50,000 people on Telegram), and reviews are generally favorable. +2

Disposition

Ankr has a decent hard cap and will probably be listed on a major exchange due to its hype and partner level. This can lead to a potentially good return in the short term, although lock up of private sale participants could be better. 7 out of 10.

Investment Details

  • Type: Utility
  • Symbol: ANKR
  • Platform: Native
  • Crowdsale: Whitelist open
  • Minimum Investment: around 400 USD
  • Price: $0.0066
  • Hard Cap: 17.8 M
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: Residents of U.S / Canada / China / South Korean /Barbados & other FATF countries like Ethiopia, Iraq, Serbia, Syria, Trinidad and Tobago, Tunisia, Vanuatu, Yemen, Iran, North Korea are not able to participate

General details :

Website: https://www.ankr.network/

Telegram: https://t.me/ankrnetwork

White Paper: on the website

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 9 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: Metadium

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Although Facebook is one of the most successful that social networks ever existed, the year of 2018 did not start so well for them. The Cambridge Analytica data breach scandal had played a key role in that the CEO, Mark Zuckerberg, was even had been called to the court for a testimony. Its users’ data have been harvested by an app called thisisyourdigitallife and allegedly had used to build a software to influence voters. A rough estimation is that data belonging to 70 million users only from the US had been exploited, yet arguably this could be avoided if users had complete control over their personal data. No one else could share their data without their consent if they were stored in a decentralized system, so one of the biggest data breaches of the history would have been avoided.

As history shows this was not the first time that a data breach scandal has occurred in a centralized system and it is only rational to make a guess that it will not be the last time as well, which creates a need of an identification system such that users have control over their data, being able to choose what kind of data they share and when they share it.

Blockchain, being a highly secure technology, is likely to provide a solution in this area and Metadium, a decentralized identity platform, aims to be the standard solution for it with their product called Meta ID. This new kind of identity which is called “digital identity” will let users to have complete control over of where, when and how much of their personal data is shared. Without their consent no personal data shall leave the platform, thus making it (almost) impossible that data breaches like Cambridge Analytica can occur ever again.

Token

META is the native token which will be used for every action taking place on the Metadium blockchain. In order to prevent transaction overflows and avoid DDoS attacks any action will cost META and those collected tokens will be distributed to miners, thus incentivizing them to secure the network. The main usage of META token from a user’s perspective will be to attain attestation services. Their updating or linking their mundane identity which is defined in the whitepaper as a person’s identity backed by legal documents, will cost users tokens and attestation agencies will be rewarded by these tokens in the return of validating these users’ identities.

The initial total supply of META is 2 billion tokens with the following token distribution:

  1. 17% team and advisory
  2. 12% power to ecosystem
  3. 5% company reserve
  4. 5% token sale

1 billion META tokens, 50% of the initial total supply, were already sold for a total of 38,000 ETH in the private sale stage, averaging a price of 0.000038 ETH per token. As the crowdsale will be USD-pegged and the same rate will be available to crowdsale participants, these late-comers will have to pay much more in ETH due to a recent drop in ETH prices. No vesting period for institutional investors, unless they are advisors, exists, thus some selling pressure might be expected as only 2.5% of initial token supply is allocated for the crowdsale. A vesting period of 6-12 months for team and advisor tokens shall be implemented, though further details are not released yet.

The team is planning to use the token sale proceeds as follows.

  1. 10% legal and accounting
  2. 10% operational expenses
  3. 15% marketing
  4. 65% research and development

The crowdsale is expected to take place in early September and details on KYC and white-list procedures will be released shortly.

Team

CEO Justin Park – Before joining to Metadium, Park was a senior manager for Gobi Partners, a venture capital based in Kuala Lumpur, Malaysia. Prior to this position, he held the CEO position at Smilegate, a Korean game company, known mostly for their first-person shooter game ‘Crossfire’.

Co-founder Ryan Uhr – Uhr, a former chief engineer at Hyundai Electronics, has founded Coinplug, a Korea-based company providing blockchain services, in 2013. Among exchanges, prepaid cards and ATM’s, Coinplug has developed a blockchain identity verification platform, OpSign, implying that Uhr comes with great experience in decentralized identity verification platforms.

COO Richard Yun – Yun is the COO of Coinplug and a former senior financial analyst at Cisco.

The existence of many team members from Coinplug is definitely a good sign as this indicates the team’s overall experience in blockchain products.

Advisors

Bo Shen – Shen is a founding partner of FenBushi Capital, one of the biggest blockchain venture capital funds.

Roger Ver – Ver is an early Bitcoin adopter, a founding member of Bitcoin Foundation and Bitcoin.com’s current CEO.

Jack Liu – Liu is a co-founder of OKEx and is the current head of trading at Circle Asia Pacific.

All ten advisors Metadium has are quite important players in the blockchain space and can push a fast adoption phase for the project.

Partners

The only technological partner Metadium has is Coinplug. Coinplug holds the highest number of blockchain patents in Korea and the second highest in the world, which is overwhelmingly impressive. The team has previously worked on a decentralized identity product. As noted earlier in the analysis, many members from Coinplug also work in this project, bringing immense value, team synergy and experience.

Investors

Metadium is funded by eighteen institutional investors. Even though this number alone is quite striking; the existence of huge players such as 500 Startups, FBG Capital, Hashed, Smith + Crown and PreAngel in this list is just incredible.

Verdict

Below is a breakdown of the risks and growth potential of Metadium.

Risks

  • As the private sale was pegged to USD, ETH price has decreased immensely since the private sale took place, approximately from 880 $ to today’s 285$, unless we see a huge ETH run before the crowdsale, the crowdsale participants will have to pay much more ETH, (approximately 3x more ETH). Combined with no locking period for institutional investors, unless they are advisors, this might create great selling pressure before the project takes off. (-3)
  • Not all details on the crowdsale are made public yet. (-0.25)
  • Competition with already existing and upcoming projects. (-0.5)

Growth Potential

  • Really great team mostly formed by Coinplug members. (+4)
  • Backed by many important venture capital firms. (+2)
  • Metadium Blockchain Prototype, 1.0 & API is expected to be released in Q3 2018. This will most probably create buying pressure, or at least remove some selling pressure. In the case of the market’s finding itself in another bull run until then, Metadium might yield great returns. (+3)

Disposition

Metadium has a great team with lots of experience and aims to solve an important real-world problem. It is not unlikely that they beat their competitors by means both of adoption and the product. Metadium receives a 5.75/10.

Investment Details

  • Type: ERC20 – presumably utility
  • Symbol: META
  • Platform: Ethereum
  • Crowdsale: Early September
  • Minimum Investment: Unspecified
  • Price: $0.0325
  • Hard Cap: Unspecified
  • Payments Accepted: Unspecified
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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