ICO Analysis: Honeybox

Currently, more than four billion people use the Internet and it is estimated that by 2025 there will be 75 billion IoT devices in use. It is reasonable to assume that the number of Internet users will keep increasing and that its impact on our lives will get bigger and bigger. But this does not mean that the network is getting safer and freer over time. Almost every Internet user gets delivered third-party content and the parabolical increase in the popularity of ad block software proves that the public considers this an important issue.

Honeybox provides a solution to this issue, not at a software level like ad blocker software, but at a hardware level. By using a device which can fit into the palm of your hand, Honeybox helps the user to deny any non-authenticated data packet before it makes its way into your computer.

Although it might seem like it is doing exactly what ad blocker software does, it’s actually a bit different. Ad-based data makes its way to your computer and these programs block only their rendering in your browser. Thus, it is more accurate to say that they are not shown, rather than being blocked. Your bandwidth is still used, so it affects your Internet speed. On the other hand, Honeyboy denies the request before it reaches your computer. The end effect is a faster Internet connection as well as enhanced online privacy and safety.

Honeybox truly puts ad and tracker blocking and authentication into your hands completely. You are not required to have, download or install any application or have a monthly plan. Simply connecting the device to your Internet router is sufficient and every single device including your television, mobile phone, and IoT devices are under protection.


HNY tokens will be used initially for transactions between Honeybox users, yet as the device is able to act as an encrypted identity channel within the network, it is possible to use the device as a gateway for paid services such as cable TV channels and so on. Connecting to the Internet while the device is on rewards users with HNY tokens, in a process somewhat similar to mining.

In the pre-sale phase, the tokens will be sold for a price between $0.025 and $0.035, or a bonus between 100% and 42%, which is very unfavorable for ICO investors. Pre-sale contributors will be provided with hardware units which are planned to be sold for $60 per piece as well. These devices will be made available after the sale is completed. Any unsold tokens will be added to the mining pool. Tokens allocated for the team and founders will be locked for twenty-four months.

The initial total supply of HNY is 1,000,000,000 tokens with the following token distribution:

  1. 30% Honeybox trade system
  2. 30% inflation control
  3. 20% market (token sale)
  4. 8% strategic partners
  5. 4% founders and team
  6. 4% advisors
  7. 2% airdrop
  8. 2% bug bounties

The team is planning to use the token sale proceeds as follows.

  1. 37% marketing
  2. 25% maintenance, research, and development
  3. 10% partnerships
  4. 10% general business reserve
  5. 8% general operational
  6. 6% legal and financial counsel
  7. 4% events and travel


Bryant Maroney: Maroney has worked as an architect of emerging technologies at Bank of America and as a software engineer at Ford Motor Company.


Dan Ramirez: Ramirez has worked at iCrossing, 500 Startups, Neo@Ogilvy, Microsoft, Glam Media, Yahoo, Bank of America and DDB.

Lano Williams: Williams was the manager of integrated marketing analytics at DDB Los Angeles.


Below is a breakdown of the risks and growth potential of HoneyBox.


  • Huge bonuses for pre-sale investors. (-2)
  • The token has very limited use in the platform and it is not obviously clear why the project needs a blockchain at this point. (-1)
  • No team members except the CEO are listed on the web-page. (-1)

Growth Potential

  • The white-paper features a viable business plan. (+2)
  • As the hardware device will be ready to be shipped by the end of the token sale, the project has already made good progress so far. (+2)
  • The project aims to solves an actual and important issue. (+2)


Although the Internet becomes a bigger part of our lives day by day, it does not mean that our experience with it becomes safer and freer. Our privacy is constantly under an attack by things like advertisements, malicious programs and trackers. Users and developers always come up with new ways and programs to solve this issue and the increase in the number of downloads of ad blocker software proves this. Yet using these programs does not solve the issue completely as what these programs do is not blocking the access of the advertisements et al but rather block the showing of them in users’ browsers. This results with users’ bandwidth being used, a slower Internet speed and his or her privacy invaded. In order to solve this issue, the HoneyBox team provides a hardware device which blocks these data packets at the hardware level before they make their way into your local network. A huge improvement on ad blockers with relatively cheap devices, HoneyBox has a high chance for success. Still the token has very limited use in the platform as why the project needs a blockchain is not obvious. Only the CEO Bryant Maroney is listed in the web-page which can be taken as a red flag for now. Further, bonuses for pre-sale are very high. Still, as hardware devices are planned to be shipped by the end of the token sale, we can say that the project has made some progress thus far. HoneyBox receives a 2/10.

Investment Details

  • Type: XLM – Utility
  • Symbol: HNY
  • Platform: Stellar
  • Crowdsale: January 16th
  • Minimum Investment: Unspecified
  • Price: $0.05
  • Hard Cap: $10,000,000
  • Payments Accepted: ETH, BTC, XLM
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock.