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ICO Analysis: Faceter

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When it comes to security, video surveillance is currently one of the best ways to ensure ‘what really happened’ in any situation. Public crime and terrorist activity are the main factors that generate the need for the development of the global surveillance market.

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According to Stratistics MRC, the global video surveillance market was worth an estimated $19 billion in 2015 – a figure that is expected to exceed $63 billion by 2022. That represents a compound annual growth rate of 18.3%. Currently, North America accounts for roughly one-third of the total market, although Asia and Europe are also experiencing higher demand. Europe, in particular, is acting with greater urgency following waves of terrorist attacks in 2016-17.

However, when it comes to video surveillance, a lot more than cameras is required. Computer vision technologies are becoming increasingly driven by machine learning techniques, which are generating massive databases that are oftentimes difficult and expensive to maintain. What’s more, the vast majority of current video surveillance infrastructure is underdeveloped, making it difficult to exploit the latest and greatest technologies.

Against this backdrop, Faceter provides a unique industry solution based on a decentralized surveillance system for private (governmental and/or corporate) and commercial (individual consumer) use. Faceter makes video surveillance ‘smarter’ through the advanced face and object detection, and real-time video analysis that could detect and ‘understand’ a situation based on the moving objects in a scene. The project is run on a decentralized network where cameras, video hubs, and miners are all interface with each other, eliminating the costs, computing power and time normally required for a setup of this kind.

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To employ Faceter’s solutions, customers would use the Faceter Software Complete to connect to the decentralized platform, which is designed in a set of modules and executed at different system levels that are responsible for the individual stages of the operating platform. The platform uses the C++11 language and also leverages GPU acceleration using the Faceter Decentralized Network.

Users could both choose to interface with the Faceter Platform or have their own offline database as the visual recognition components, but that would also mean that an offline operation would require individual computing power and servers provided by the user organization itself. For the online solution, the user is required to log-in into Faceter’s website and provide information under the form of RTSP, HTTP or RTMP in order to link the desired cameras that will be used as sources of visual content.

The platform has the ability to break the video into frames, and then analyze them using neural networks connected to the Faceter database, depending on the solution and computing power provided by the user. Depending on the module and plan Faceter could recognize individual faces, universal objects and even preset situations based on spatial movement recognition and analysis depending on the camera’s angle and quality of the provided data.

The Token

In order to achieve their vision, the Faceter team will launch the FACE ‘proof of recognition’ token, which is based on the ERC-20 protocol. The token will be used by Faceter both for payments from customers and for payments to its community workers.

The most common use of the FACE token tho would be renting computational power, databases and video analysis software provided by Faceter. Depending on user needs FACE tokens could unlock access to unlimited capabilities when it comes to visual recognition. The more complex the task is the more FACE will be required to in order to solve it.

According to the whitepaper, the total token supply is set to 1 billion. The distribution is planned as follows:

  • 40.8% of the total supply will be used for free sale;
  • 30.8% will be reserved to ensure the operation of the Faceter system;
  • 15% will be reserved for the Faceter team (with sale restrictions of 2 years);
  • 0.5% will be reserved for the bounty campaign;
  • 6% for advisors; and
  • 6.9% will be distributed as early bonuses.

The public pre-sale, which takes place from February 1, 2018, to March 1, 2018, will have a discount of 50% up to 8,000,000 FACE tokens (equivalent to $800,000 at this time). The public token sale, which takes place from March 10 to April 30th, will unlock 400,000,000 FACE for sale (soft cap $5,000,000) with +5% bonuses to individual investors who purchase an amount equal to $10,000 or more.

Team

Robert Pothier (CEO & Co-Founder) has nine years of experience in the global market of digital payments as a manager, director, and consultant on various projects including Pinnacle Micro and Walletone.com. Igor Karavev (Advisor) is head of investor relations and blockchain advisor at ICOBench. He is also the executive director of Skolkovo Foundation, the leading business incubator for hi-tech startups. Paul Scott (CBDO) is a professional in financial markets specializing in emerging-market technologies. He has deep knowledge of fintech, insur-tech and big data ecosystems.

The team has a solid track record in the fields of innovative and emerging technologies, something we have grown less accustomed to in the ICO market. Each team member has access to important side-links covering government, banks and money transfer companies. The team appears more than capable to deliver this project.

Verdict

Faceter is backed by a solid team and has all the resources lined up to deliver a solid project post-ICO. In fact, the roadmap suggests we can expect some serious results as early as this year.

However, it is also important to bear in mind that the company’s end market will probably be limited initially. While powerful surveillance systems are definitely a key aspect of modern societies, at the moment the main customers are limited to governmental organizations, military and private corporations with high-end video surveillance needs.

Risks

  • The project, although an innovative idea with a unique approach to the world of surveillance systems, has not yet proved itself on a public scale. We’re used to words, but we will have a clearer image as soon as the first operations begin. -1
  • As we mentioned at the outset, the company’s end market will be limited to governmental and military organizations and perhaps large corporations with high-end surveillance needs. Government procurement is often a long and cumbersome process, especially for startups that haven’t bid on projects before. Although the Faceter team is highly skilled and well connected, scaling up the business could be a challenge initially. -1
  • Advanced video surveillance systems with real-time analysis and face, object, movement recognition clearly target a specific group of investors and even more strict group of active users. Being a decentralized platform, Faceter will need all the computing power it can get in order to function reliably. No-one can promise that the platform will be still functioning if there is not enough computing power generated by the users of the system themselves. -2
  • The distribution of the FACE token is very specific and although the platform may be decentralized, the company and their project are certainly centralized, with the company having not the biggest, but the only say in future plans, further development and critical changes in their vision or operating protocols. -1

Growth Opportunity

  • Based on global statistics and the fact that technological advancement is unavoidable, the technology behind video surveillance will eventually force users to upgrade into a smarter, scalable and less expensive solution. Faceter is the first step in that change and if they manage to hang on for the next decade, they could be leading the field having built huge databases required for such a system to work. +4
  • The Skolkovo Foundation is a Russian non-profit organization charged by ex-president Dimitriy Medvedev to create innovative technological and scientific projects. The foundation has well-established links with MIT, corporate R&D centers, business incubators and private and venture funding from top grade industrial titans. Having their back-up, Faceter won’t have to worry about financial or technical issues but instead focus on fulfilling the company’s underlying mission. +4
  • The benefit of a strict target audience for the ICO is that investors are more likely to pledge large sums of money to the project. This means we are likely to see millions of dollars flow into the ICO without having to rely on micro-investments of a couple hundred dollars. In other words, the ICO has a good opportunity to become successful. +3

Disposition

Faceter may be the first to integrate blockchain solutions into the video surveillance market, but we should not forget that the traditional analog field has already some interesting key players that would not like to be left behind in the race for tech superiority. Some of these brands include Avigilon Corporation, Axis Communications AB, and BOSCH Security Systems, among others. These and other industrial players may soon board the train on advanced video surveillance technology if they haven’t done so already.

A score of 6 out of 10 is reserved for Faceter, based on present facts.

Investment Details

  • Type: Crowdsale
  • Symbol: FACE
  • Pre-Sale: February 1st, 2018
  • Public Sale: March 10th, 2018
  • Payments Accepted: ETH, BTC, LTC, XRP, DASH, XEM, XMR, BCH (KYC Required)

Disclaimer: The writer has no position in Faceter at the time of writing.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4 Comments

  1. Haspel

    January 28, 2018 at 8:16 pm

    You guys should really put some actual effort in these reviews. Anyone can come up with a text like this. I still have so many questions after reading your review. For example: Is Faceter an existing company? Is there a MVP? What’s the ffing hardcap? And why are you giving +3 for ‘strict target audience’? You’re not writing anything about a strict audience for this ico.

    You should add links to their website and whitepaper too btw.

  2. snow4me

    January 29, 2018 at 6:48 am

    yes, like which countries citzens can particpate? To much to ask?

  3. snow4me

    January 29, 2018 at 6:49 am

    yes, like which countries citizens can participate? To much to ask?

  4. mJay88

    January 29, 2018 at 1:00 pm

    Yes hardcap, link to ICO, countries of participation, MVP, prototype etc are basic things the reviews should atleast mention. I mean, if Hacked reviewers read the analyze the whitepaper, they would have these basic facts at the back of their mind right!?

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ICO Analysis: TE-FOOD

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TE-FOOD is now the biggest farm-to-table food traceable system in the world. TE-FOOD serves over 6,000 businesses while averaging more than 400,000 transactions on a daily basis, which results in serving well over 30 million people. TE-FOOD has integrated 2,600 retailers and markets, 3,100 farms, 3,400 livestock agents and 190 wholesale distributors into their system.

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TE-FOOD coordinates with governments, supply chain companies and consumers to enhance food safety, eliminate food frauds and minimize costs for supply chain companies. The entire supply chain will become more efficient through the use of one interoperable transparent ledger; this will help avert large-scale food recalls and enable smaller, targeted recalls.

Currently, the main focus of TE-FOOD is  the emerging countries that account for 60% of the world’s population along with 45% of GDP, and which needs massive technological disruption because of the level of distrust in their food supply chains. Started in Vietnam and having found success, TE-FOOD is aiming to be in 17 countries within the next five years.

TE-FOOD’s revenue sources are the following:

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1. Selling physical and logical identification materials
2. Charging transactional costs
3. Selling food transport environment sensors
4. Charging monthly or sales volume dependent fees on the marketplace

Token

The company is issuing TFOOD tokens, which are ERC-20 tokens created to be used within the TE-FOOD system for the following:

1. Pay for transactions
2. Pay for value-added information
3. Rewarding conscious consumer behavior for using our Consumer mobile app

A total of 1 billion TFOOD tokens are to be created with 51% being available for purchase during the public sale which is scheduled to commence on Feb 22, 2018, and conclude March 22, 2018. TFOOD tokens should be immediately transferred and can be used in the TE-FOOD system after completion of the token sale.

Team

A Vietnamese and Hungarian company combined to create TE-FOOD with a team that includes more than 20 members (each listed with details on their website along with LinkedIn links). The team is led by CEO Dr. Trung Dao Ha (Co-Founder of Thien Minh Group, President of Hochiminh City High Technology Association, Austria Honorary Consul in Hochiminh City for the Austrian Government and Co-founder/CEO of DAO advanced Technology), CeO Erik Arokszallasi (CEO of Erba 96 Ltd) and CMO Marton Ven (CEO at Flumen and CMO at Erba 96 Ltd).

TE-FOOD works with some of the biggest retail food companies in Asia such as AEON, Lotte Mart, JAPFA and C.P. Group. The government of Vietnam’s largest city, Ho Chi Minh City, also employs TE-FOOD. Current partners include: GS1 (barcodes), Unisto (security seals) and Zalo (message/call app).

Verdict

TE-FOOD is developing a scalable, cost-effective system for tracking, securing and ensuring quality for global food transportation which will reduce corruption, theft, fraud and food-borne illnesses. Identification applications are used to track livestock, transports and fresh food packages from the farm to the table. This will enable fresh food sold in retail to be tracked back to their origins. TE-FOOD is able to track food items throughout the entire supply from beginning to end while accessing quality information.

TE-FOOD has been operating in Vietnam since 2016 with a proven track record and buy-in from thousands of businesse. If the company is able to successfully integrate its functioning business to its tokenized model with participation from current clients, along with expanding to new markets, it may find success for itself and investors.

Risks

  • When seeking to expand to new countries, TE-FOOD may face a variety of difficult regulatory and compliance issues working with different governments and agencies. -2
  • The executive team, though accomplished, is still involved with other businesses which may detract from putting their full efforts into the success of TE-FOOD. -1.5
  • Although TE-FOOD does already have a working business, which is definitely a positive, they will still face strong competition from other blockchain companies. -1

Growth Potential

  • The company already has an established working product and with key partnerships with multiple businesses and the government of Vietnam. +5
  • TE-FOOD is scheduled to be in 17 countries within five years according to their roadmap. +2.5
  • TFOOD tokens will be immediately released and available to all investors. +3.5

Disposition

With nearly 80% of food fraud involving fresh food products and livestock, over 400,000 annual deaths due to food contamination and the health threat of antibiotics overuse in animals used for food, TE-FOOD’s main mission is to greatly reduce these issues by making the fresh food supply chain transparent and more effective through a modern, but affordable ecosystem. Having an already working business model combined with the ability to scale, TE-FOOD appears to have the means to accomplish this mission if everything goes to plan. TE-FOOD receives a rating of 6.5 out of 10.

Investment Details

  • Symbol: TFOOD
  • Type: Utility
  • Price: $0.05
  • Accepted Payments: ETH
  • Public Sale Date: Feb 22, 2018 – March 22, 2018 (Bonus levels – 15% Week 1, 12% Week 2, 10% Week 3, 5% Week 4)
  • Public Sale Amount: 512,000,000 TFOOD (51% of total) to be sold. 1,000,000,000 TFOOD total supply
  • Jurisdictions Barred from Participating: None mentioned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Endor

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Endor.coin, more commonly known as Endor, is a behavioral analytics protocol for businesses as well as individual users. The team has dubbed the project as the “Google for predictive analytics.”

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Until now, high costs have kept out anyone but large organizations from accessing artificial intelligence and predictive analytics. Most predictive questions require data scientists, weeks of iteration, and consistently updating data models to produce accurate results. Using blockchain technology and automation, Endor democratizes this data making it available for anyone to use – no fancy Ph.D. required.

Social Physics

Endor expands on a new, MIT-based science, Social Physics. This science states that each set of event data, like credit card purchases, contains certain human activity patterns within the data. If you’re able to detect these patterns, you can create more accurate predictive analytics than normal machine learning.

Automatic Prediction Engines for Enterprises

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Endor’s first focus is on an automated “Data as a Service” platform for enterprise clients. With this engine, a business can upload a set of behavioral data, and after a short integration (a few hours at most), they’ll be able to ask questions about the future behavior of the subjects in the data set.

The team has already used this platform in studies to measure brand loyalty, new product adoption, and market campaign effectiveness at Coca-Cola as well as detect ISIS activists on Twitter. All of this done at a fraction of the cost of current systems.

Data Science for the Masses

After the successful implementation of Endor for enterprises, the team plans to use the protocol to fully democratize behavioral predictions. Through the decentralized nature of blockchain technology, Endor connects users to data providers in a cost-effective, trustless way ensuring that the predictions they receive are as accurate and affordable as possible.
At first glance, this may not seem as beneficial for individuals as it is for organizations. Imagine this, though. As a cryptocurrency investor, you want to know, “What tokens are going to increase in price by 20% in the next month?” With Endor, you now have access to the robust predictive trading engines that were previously only available to institutional investors and the uber-wealthy. Although the answer you receive may not be perfect, it still gives you a critical edge over those not receiving it.

Token

The Endor team is designing the protocol in a way that connects to an existing blockchain as well as off-chain datasets. As a user, you must pay EDR tokens to make a prediction request. The larger and more complex your request, the more EDR you need to pay. Two potentially separate entities receive this payment. The first is analytical data providers who supply the robust data sets used in the analytics. The other are those who perform the intensive computations on those data sets.

The team will eventually open up the Data Layer so that providers can additionally sell their data to outside parties.

Team

PhDs, data scientists, and product experts comprise the majority of the Endor team with a large number of members tied to directly to MIT.

Dr. Yaniv Altshuler, co-founder and CEO, is an MIT researcher and recently published “Swarms and Network Intelligence in Search” – a fitting book for the Endor protocol. Another MIT co-founder, Professor Alex Pentland, created Social Physics and is a founding member of advisory boards for many notable organizations like Google and the UN Secretary General.

Beyond a rockstar team, Endor is already working with some big players in the product and service industries. The list of partners includes Mastercard, Coca-Cola, Walmart, and Travelers Insurance, to name a few. On the blockchain side, the team has formed strategic partnerships with Bancor and Enigma.

Tokens and Distribution

The team hasn’t yet released any information on the number of tokens or how they’ll distribute them.

However, they outline in their whitepaper that they’ll use the majority of the ICO contributions for research and development. The team will also use up to 10% of the proceeds to form a joint partnership with a world-leading research institute. Additionally, up to 30% of funds will be used to purchase proprietary technology such as prediction engines.

Verdict

Endor is using Social Physics to provide better predictive analytics to businesses as well as individuals. The enterprise protocol has already been successfully tested and used by numerous Fortune 500 companies while the individual-facing product will be available at the end of 2018.

Even though the token distribution details haven’t been released, the team and partnerships alone are strong indicators that this could be a valuable opportunity.

Risks

  • No token details. The team has yet to release any details about the token distribution. Even with a great project, poor distribution could be detrimental to investor returns. (-3)
  • Dependence on a consumer product. The enterprise protocol is only one half of the project. The half for individuals hasn’t been built yet and has a lot to prove. (-3)

Growth Potential

  • Numerous use-cases. There’s no shortage of scenarios that benefit from predictive analytics. AI, machine learning, and behavioral science are becoming more valuable each year. (+4)
  • All-star team. This is exactly the type of team you want working on a project like this. From MIT data scientists to blockchain experts, they’ve got it all. (+4)
  • Successfully tested product. Having a working product puts Endor ahead of the majority of other ICOs. The fact that it’s been tested with big-name companies is just the icing on the cake. (+5)

Disposition

Endor scores an impressive 7 out of 10. The project checks off the boxes you want to see in an ICO. Strong team? Check. Large market? Check. Working product with customers? Check and check.

The only unknown, for now, is how they’re going to distribute the tokens after the ICO. If the Endor team stands by their mission of decentralization and democratization with fair distribution, this has the potential to be one of the most exciting ICOs of the year.

Investment Details

Endor has not announced a date for their crowdsale yet. However, you can check out their website to stay up-to-date with any news or updates.

  • Type: Utility
  • Symbol: EDR
  • Platform: Ethereum
  • Crowdsale: Pending
  • Soft/Hard Cap: Pending
  • Price: Pending
  • Jurisdictions Barred from Participation: Not specified
Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Joint Ventures

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When it comes to unique content, the internet is an ever-expanding medium. It has been estimated that 90% of all online content has been generated in the last two years alone. Although this presents tremendous monetary value, benefactors are limited to a few major players such as Google and Facebook. These powerful platforms act as middlemen, where they generate significant revenue from content publishers and advertisers.

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Joint Ventures is a blockchain project designed to weed out the middleman in the digital content industry. As the website states, the project’s aim is to “create an economy for online publishers that rewards every participant of the network, including authors, commenters and advertisers alike, and minimize third-party commissions.”

According to the company whitepaper, Joint Ventures is developing a platform that operates very much like Google and Facebook in that ads are displayed on a publisher’s website. The key difference is in the revenue structure, data protection guidelines and transparency of the network.

Facebook has gotten into a lot of trouble for inflating its ad reach metrics, making blockchain projects like Joint Ventures very timely. Given that the project is based in Turkey, it perhaps hasn’t received the attention it deserves. Rest assured, Joint Ventures is a highly ambitious project backed by a strong team and compelling business model.

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Token

Joint Ventures will launch an ERC-20 compatible token that will facilitate every transaction on the content economy platform. The JOINT token will be utilized by publishers and advertisers to launch ad campaigns, increase visibility and acquire new visitors. Active participation is also incentivized, making it easier for publishers to build a community on the platform.

In terms of specific use cases, advertisers will use JOINT tokens to run advertising campaigns and bid on placements. Publishers are paid in JOINT tokens when their content is consumed by platform members.

The token sale is scheduled for Apr. 7 and will last for 30 days or until the hard cap of 12,500 ETH is reached.

In terms of token distribution, 616 million JOINT units will be issued with 100 million available via crowdsale.

Team

The Turkey-based Joint Ventures employs a local team well versed in the ad-tech industry. The founder, Ahmet Arslan, has been involved in the industry for seven years. Co-founders Latif Cakiroglu and Zeki Kavrazli have backgrounds in software and digital media, respectively.

Eleven team members ranging from full stack developers to marketing specialists are listed in the whitepaper. They will be supported by a triad of advisers specializing in venture capitalism and online marketing.

In the unlikely event you are familiar with the Turkish media industry, none of the names presented in the whitepaper stick out. That being said, Joint Ventures has put together a well-rounded team of professionals in two key areas: digital advertising and software development. We also appreciate the LinkedIn profiles provided for each team member on the homepage. In the author’s view, this is a transparent company.

Verdict

Joint Ventures has a noble vision and plenty of growth potential. It is also entering the market at a time of heightened sensitivity toward ad reach and viewership metrics, making online advertising primed for blockchain disruption. The key question investors need to ask is whether the project has enough stamina to compete with the massive competitors it has identified in its whitepaper.

Risks

  • As the whitepaper rightly notes, the online content economy is massive. This is both an opportunity and a risk for Joint Ventures because it hasn’t identified a niche segment of the online publisher community in which to pilot the platform. At the same time, the company is going up against huge competition from the likes of Google, which has essentially become a gatekeeper to the world of online advertising. -2
  • We like the roadmap. It is clear, precise and reasonable from the perspective of expectations. However, investors will have to wait until Q3 2019 for the platform to become fully functional. Given that the affiliate program will launch at the end of 2019, this project appears to have a long sales cycle. We imagine that building out the network – attracting advertisers and publishers – will take considerable time. The only success markers in the meantime are WordPress plugin testing, a beta version of the platform and block explorer/mobile apps. -1
  • The whitepaper has identified a subscription model as one of its core objectives moving forward. If that is the case, it will be competing for subscription revenue from more established websites. This is merely speculation on our part, given that the whitepaper didn’t really explain how subscriptions will work, except that they will provide access to exclusive content. -1

Growth Potential

  • The whitepaper does a great job of linking content development to digital advertising, giving Joint Ventures a clear revenue stream and room for growth. It has also prioritized mobile viewership given the widescale adoption of smart devices. The company is therefore operating in a highly lucrative industry and has prioritized the right technologies. In fact, mobile app development is cited as one of the company’s first major deliverables. +2
  • Developing a content economy has a strong network effect; adoption begets more adoption. For Joint, this multiplier effect can come from content consumers (i.e., commenters) and content developers themselves. As these two segments grow, advertisers will flock for eyeballs. +3.5
  • If you are a content developer, one of the major motivations for joining Joint Ventures is the promise of shared revenue. As the whitepaper states, “The content economy created by Joint splits revenue with every participant who adds value to the network.” In doing so, the ecosystem promises to end the “monopoly of the middlemen,” i.e., Google and Facebook. +3.5
  • The team driving Joint Ventures appears well rounded and committed to the project. In the ICO world, full commitment is not to be taken for granted since many token raises appear to be launched a side projects or run by leaders with commitments elsewhere. Although you may have limited experience investing in Turkish companies, everything about the team checks out. +2

Disposition

Joint Ventures has the potential to make a transformative impact on the online advertising business and fundamentally change the relationship between advertisers and content producers. After weighing the benefits and the risks, we arrive at a score of 6.5 out of 10 for the upcoming project.

Investment Details

  • Type: Utility
  • Symbol: JOINT
  • Platform: Ethereum
  • Presale: None planned
  • Crowdraise: Apr. 7, 2018 – May 7, 2018
  • Hard Cap: 12,500 ETH (fixed)
  • Tokens Available: 100 million
  • Token Price: 1 ETH = 8,000 JOINT
  • Payments Accepted: ETH
  • Jurisdictions Barred from Participating: None specified

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 161 rated postsSam Bourgi is Chief Editor to Hacked.com, where he specializes in cryptocurrency, economics and the broader financial markets. Sam has nearly eight years of progressive experience as an analyst, writer and financial market commentator where he has contributed to the world's foremost newscasts.




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