ICO Analysis: ECOMI

ECOMI Collect is a delivery cross-platform (mobile, desktop, web) application and marketplace for buying, selling and swapping premium licensed digital collectibles and digital artwork. The authenticity and scarcity of digital collectibles is created using Distributed Ledger Technology (DLT). ECOMI Collect is operated and supported by ORBIS Blockchain Technology Limited, a registered company in New Zealand, with offices in New York, Auckland, Taipei and Shanghai. ORBIS is comprised of 17 staff plus 14 board members and advisors.

ECOMI has a vision of being the #1 platform for buying, selling, and trading premium digital collectibles and virtual goods using Distributed Ledger Technology. ECOMI plans to revolutionize the 200 billion USD collectibles market by building its own ecosystem (ECOMI Collect) on Blockchain technology and a Secure Storage Wallet. ECOMI already has major brands on board that will give them instant worldwide attention and credibility. They also have a team that is unparalleled in this industry including their Head of Global Licensing, Alfred Kahn, who is responsible for bringing Pokemon to the world as well as “go to market” strategies for iconic brands such as Cabbage Patch Kids, Pokemon Go, Teenage Mutant Ninja Turtles, Yu-Gi-Oh and many more.

ECOMI Collect will give users real ownership of premium licensed digital collectibles and virtual goods while providing counterfeit protection and the ability for peer to peer transactions. ECOMI Collect intends to dominate this market by capturing six main categories: movies, television series, evergreen characters, animation, gaming, and digital art. Every user will have their own personal showroom which they can customize by using different layouts, backgrounds, and props. Users can make their showrooms private or public, and even share across multiple social media platforms. The vision is to revolutionize the collectibles industry by creating the world’s best platform giving users the freedom to interact and control their digital collectibles worldwide.

The ECOMI Secure Wallet is the world’s first wireless, credit card sized, cryptocurrency hardware wallet. It is a true cold wallet that never connects directly to the internet that employs (CC EAL 5+ Security) government level encryption and security. It also uses an encrypted secure Bluetooth connection to the host device (iOS or Android smartphone) removing the need for a wireless connection. The Secure Wallet has an E-paper display on the card to view balances and pairs with the ECOMI app to view manage balances online. The ECOMI Secure Wallet can bend, waterproof, and has a fully rechargeable battery. There are no extra fees or contracts and it currently supports Bitcoin, Ethereum, Ripple, Litecoin, and Bitcoin Cash.

Token

The ECOMI token is needed for the sale and purchase of digital collectibles and secondly, access to extra features and benefits within the app. The digital collectibles offered through ECOMI Collect are Non-Fungible Tokens (NFTs). In order to facilitate the purchase and trade of digital collectibles, ECOMI Collect utilizes the OMI token. The OMI tokens will be GO20 standard whereas the digital collectibles are GO721 (NFTs). When a purchase of a collectible is made, the OMI tokens will be exchanged for the NFT. The NFT will be sent to the users Ecomi Collect app and become rightfully theirs, whilst the OMI tokens used for the purchase are discarded to a locked address.

Use of funds:

  • Licensing Acquisition -55%
  • Product Development -22.5%
  • Marketing Expenses-15%
  • Business Operation -5%
  • Legal Expenses -2.5%

Token allocation:

  • ICO (Private & Public Sale) 20% | 150,000,000,000 OMI
  • In App Purchases 40% | 300,000,000,000 OMI
  • Business Development 20% | 150,000,000,000 OMI
  • Team, Advisors, Board Members 20% | 150,000,000,000 OMI (ECOMI Team / Board / Advisors 12 month cliff, ECOMI Founders 24 month cliff, then vested at 25% quarterly)

1 token is equal to 1 satoshi and is only planned to be listed as BTC pairing on exchanges to minimise any potential downside to the token price.

Team

Below is a breakdown of the key team members.

David Yu (Co-Founder & CEO)

  • Founder – Games R Us
  • Founder – Retail Management Group
  • Trustee – Touchable Earth Foundation
  • 2016 Young Entrepreneur of the Year Award – Australia New Zealand Chamber of Commerce Taipei
  • 21 Years Experience in Collectibles and Branding

Alfred Kahn (Head of Global Licensing)

  • Chairman & CEO of CraneKahn LLC
  • Chairman of the Board of Toon Goggles Inc.
  • Chairman & CEO of 4Kids Entertainment Licensing
  • Responsible for the biggest hits in licensing such as Pokemon, Cabbage Patch Kids, Teenage Mutant Ninja Turtles, and Yu-Gi-Oh!
  • Credited for the marketing of brands such as Nintendo, Mario Bros, Donkey Kong, Zelda, James Bond, WWF, WFW, and Xbox to name a few.

MB Technology

  • Co-Founder of the Interoperability Alliance
  • Benn has lead ICO strategy for projects such as Wanchain, Quarkchain, Aion, Icon, GoChain, Origo, Fantom and many more. Benn has brought multiple top-tier projects to the cryptocurrency market and is definitely considered an industry leading advisor.

Daniel Crothers (Co-Founder & COO)

  • Co-Founder ABC Stars
  • Co-Founder Digitalus
  • Co-Founder HERB

Joseph Janik (Co-Founder & CIO)

  • Co-Founder of Movement Food
  • Territory Business Manager of TechnoGym
  • Account Executive of Rivkin

Verdict

The virtual goods market is currently at $80 Billion USD and expected to grow to $100 Billion USD within the next three years. The collectibles industry already generates $200 Billion USD annually, and ECOMI has strategic plans to capitalize on this growing trend in both markets. With this team’s credibility, ECOMI can easily become a major player in this field from their launch.

Risks

  • Only 20% of tokens are available during the ico sale which is considered to be on the low side. However, ico’s with similar token metrics, such as QuarkChain, have performed quite well. -1.5
  • Although they may not have team members as well known as the ECOMI team, there are competitors that have the advantage of already being in the space. -1

Growth Potential

  • Compared to other ICOs with all-star teams, the hard cap is rather low which allows for greater opportunity for growth among initial investors. +1.5
  • The team brings years of expertise and experience in the necessary areas for ECOMI to succeed in what they’ve set out to achieve and is definitely the star of this ico with major credibility and recognition. +3
  • Strategic partnerships are key to helping ico’s succeed. ECOMI has partnered with CraneKahn® which is an international PR and licensing company powered by the visionary Alfred Kahn. Alfred brought to the world iconic brands, licensing programs and caused the viral adoption of major brands such as Pokémon/Pokémon Go, Cabbage Patch Kids, Teenage Mutant Ninja Turtles, Yu-Gi-Oh!, Super Mario Brothers and many more, earning him membership in the Licensing Hall of Fame and KidscreenHall of Fame. ECOMI has also signed, or is at the final deal memo stage or MOU, with many top global brands. +3
  • Real world application is instrumental for the success of any blockchain project. An instore retail program will be introduced to support consumers with retail products being distributed throughout 4,000+ retail channels established through existing relationships. +2

Disposition

With ico’s on the decline and recently shown in a negative light in the media, ECOMI could be exactly what investors are looking for: a project with a stellar and highly respected team, an achievable roadmap, and entering the virtual goods market which is estimated to reach $100B over the next five years. ECOMI receives a 7 out 10 rating.

Investment Details

1 token is equal to 1 satoshi and is only planned to be listed as BTC pairing on exchanges to minimise any potential downside to the token price.

  • Symbol: OMI
  • Token Type: GO20/721
  • Total Circulating Supply: 750,000,000,000 OMI
  • Tokens Available for Sale: 450,000,000,000 OMI
  • Price: 0.00000001 BTC (1 Satoshi)
  • Hardcap: 1,500 BTC
  • Accepted Currencies: BTC

Learn More:
Website:  ECOMI.com
Pitch Deck:  ECOMI Pitch Deck
Telegram:  t.me/ecomi
Medium:  medium.com/ecomi
Twitter:  twitter.com/ecomi_
Facebook:  twitter.com/ecomi_
YouTube:  www.facebook.com/ecomi.ecosystem

Disclosure: Analyst does not own ECOMI tokens. 

Featured image courtesy of Shutterstock.