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ICO Analysis: Digitize

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Digitize is an interesting project that looks to eliminate the use of change in any consumer transactions. Their solution involves an Acorns-style approach to change. According to the official whitepaper, “Digitize is an ecosystem which will provide users with a digital wallet, and allow them to save their loose change and cash digitally, at the point of a transaction.

Digitize removes the need to carry loose-change and promote the transition from a cash to a digital-based economy, which will reduce physical currency manufacturing cost, as well as reducing the challenges associated with physical change.”

The whitepaper also makes the point that the Digitize ecosystem will strengthen the overall cryptocurrency market by bringing an additional revenue stream into cryptocurrencies through the conversion of loose change.

Although a majority of the western world is adopting digital payments, many developing nations are still widely run on cash transactions. Digitize’s strategy aims to assist in the transition of cash into digital wallets.

Their whitepaper suggests that they will first target South Asian markets where cash transactions are still dominant.

The Digitize team makes the surprising point that the actual costs of manufacturing currency are incredibly high.

Specifically, they cite a recent report from CoinDesk, which stated that “the global production cost of notes in 2014 as $26.5 billion USD and $1.5 billion USD for coins. These figures are extrapolated only from the materials and labor operational costs needed to manufacture currency and do not contain any other factors like environmental implication and energy costs.”

Even more surprisingly, many of the coins cost more to manufacture then they are actually worth.

Statistics from the US Federal Reserve Mint demonstrate that both the nickel and penny cost more to make than they are worth. A penny costs 1.66¢ to make while the nickel costs 8¢ to produce. A quarter, worth 25¢, only costs 9¢ to make while a dime only costs about 4¢.

These costs eat into state budgets, reducing the available capital for necessary government spending.

Digitize’s solution is therefore to promote mainstream adoption of cryptocurrency. Digitize enables the conversion of loose change into crypto-currency at the retail point-of-sale by the customer. The converted cryptocurrency would then be held on an easy to use mobile digital wallet.

The Digitize mobile wallet will be available for both Android and iOS. In addition, there is no restriction on the type, size, or location of the retailer who may enable Digitize functionality.

Through Digitize, consumers will have a platform to convert and exchange their loose change for Ethereum to invest in a crypto index token.

Digitize also offers retailers a rewards platform, where they could award feedback rewards or offer discounts through the use of Digitize tokens to their customers.

Digitize will manage the:

  1. Digitize token creation and the token launch to fund development and expansion.
  2. Establishment of a decentralized, fair and secure model for token execution.
  3. Development of smart contracts to run the order payment and fulfillment process.
  4. Release of the website and mobile app for retailers and consumers.
  5. 5. Creation of an effective incentive model for all parties to join the Digitize ecosystem.
  6. Development of active marketing campaigns to ignite initial traction.
  7. Elaboration of the ecosystem’s regulatory aspects.

Retailers

According to the whitepaper, the retailer adoption of the Digitize platform is an important role for the success of Digitize, therefore, the ecosystem was strategically planned to be available as a free mobile application for any retailer in the world to install and use.

They incentivize retailers to use the platform by providing transactional revenue of 2% each time a consumer deposits change into their wallet through them.

Furthermore, they argue that the publicity, marketing, and consumer demand received by announcing a crypto-partnership will provide large-scale benefits to the retailer.

The retailer responsibility includes:

  1. Provide Digitize services directly to the consumer.
  2. Participate and create rewards programs.
  3. Review tutorials and manuals.
  4. Ensure regular deposits into their retailer wallet, to cover consumer demand.
  5. Promote the Digitize ecosystem by bringing traffic via online marketing.

Consumer roles include:

  1. Sign up to Digitize services.
  2. Participate in referral programs.
  3. Review tutorials and manuals.
  4. Provide feedback.
  5. Receive promotion, referral and feedback rewards.

The current standard electronic funds transfer at the point of sale (a customer making a digital transaction at a retailer) entails more than 10 different steps to settle a transaction, entailing a lengthy process that could be cut short with the use of Blockchain.

Digitize argues that blockchain technology can create a more efficient and trustful retail payment process.

Using the Blockchain enabled Digitize platform, consumers will be provided a means to store and save loose change, while also being able to make payments with their digital wallets.

On the other hand, retailers will benefit from instantaneous digital payments. The Digitize ecosystem provides retailers with incentives to adopt Digitize, through both transactional revenues on deposits made by consumers.

Each deposit transaction will charge the consumer 4% to deposit loose change into their digital wallets, with the retailer receiving 2% and Digitize receiving 2% of the value of the deposit. All trading and exchange fees will be at a set 1% trading fee.

Key components of the Digitize ecosystem include:

  1. Consumers who are willing to adopt cryptocurrency.
  2. Retailers who are willing to accept and deploy the Digitize services.
  3. An exchange that will allow Digitize to be traded for Ethereum and the crypto index.
  4. Additional components which will help to expand the adoption of Digitize and allow it to flourish include:
  5. Cross-marketing rewards between the retailer and the Digitize platform.
  6. Referral rewards for consumers.
  7. Promotions from suppliers to consumers.
  8. Feedback rewards.

Retailer Wallet

The retailer will be required to keep a minimum amount of Digitize tokens in their wallet so that when consumers do come into the store, they have sufficient amounts ready to be transferred to the consumers’ wallets.

The retailer will have a QR code generated unique to each transaction which will allow the instant transfer of Digitize tokens to the consumer.

Retailers can either purchase Digitize tokens on the platform or keep the tokens that consumers use to pay for goods and services. The retailer will be incentivized a percentage of the deposit-transaction fee.

Rewards

Rewards will be given to a retailer to motivate them to encourage consumer adoption of Digitize. These rewards will be provided through a percentage of the transaction fee, as well as through reaching certain milestones i.e. the more consumers they refer to Digitize tokens the more free tokens they will receive.

Feedback Rewards

Businesses seeking feedback on goods and services that they currently provide, or should they wish to introduce new goods and services, can provide incentives to consumers with Digitize tokens to motivate them to participate.

The feedback system will allow the businesses to conduct market research or focus groups that will enable them to understand the needs and wants of their consumers in more detail.

Information from the consumers will be securely stored and processed so as not to identify the consumer and will allow them the freedom to provide open and constructive feedback that will help all parties involved.

Business App

The business app and website will provide businesses with a dashboard where they can see the amount of Digitize tokens they have as a balance, the value of Digitize tokens they have, and other businesses that are on the Digitize platform that they may want to cross-market with.

The app will also provide businesses with a platform to set up promotions and discounts, rewards programs and receive feedback from consumers.

The app and website will both be securely protected with two-factor authentication.

The components of the business app are as follows:

Wallet

  1. Shows the amount of Digitize tokens the business has, and the value in local currency.
  2. Provides an option to send funds to consumers which will then generate a QR code.
  3. Shows the amount of cryptocurrency the business holds, and the value in local currency.
  4. Provides a means for the business to exchange between ETH and DTZ.

Payments

  1. Shows the number of digital tokens the business holds.
  2. Payments supported through DTZ and ETH.
  3. Provides a means of payment using supported cryptocurrencies the consumer holds.

Rewards

  1. Displays the number of feedback rewards.
  2. Option to set up rewards, promotions, and discounts on the business platform, for consumers to see.
  3. The app and website will provide access to video tutorials for businesses on how to use the various functions.

Token

The Digitize token is the entire foundation upon which the ecosystem rests. The utility of tokens are as follows:

Incentives For Businesses

  1. An innovative payment option.
  2. Increased security as currency is kept on a digital platform and not physical.
  3. Ability to accept multiple payment options for goods and services;
  4. Reduced reliance on physical currency i.e. to keep coins to give as change.
  5. Networking opportunities to interact with new businesses that will complement their own business.
  6. Provide attractive promotion and loyalty rewards to acquire and retain consumers.
  7. Get direct customer feedback.

Incentives For Consumers

  1. Being able to use Digitize tokens to purchase goods and services.
  2. Carrying less physical currency.
  3. Not losing money as it will all be digital in their own personal wallet.
  4. Ability to exchange to Ethereum and invest in the Crypto-index.
  5. Having new innovative rewards programs with retailers.
  6. Ability to earn Digitize Tokens for referrals.

Token Distribution

According to the white paper, Digitize will initially keep 10% of tokens in reserve to ensure liquidity and supply. Once the reserve is diminished, Digitize will purchase tokens regularly to ensure liquidity remains positive, by buying tokens at market price when token allocation is below 5% of total supply of Digitize holdings.

The total allocation of tokens will be 60% to sale to the public, 20% will be reserved for the team, 5% will be saved for advisers, 3% will be used to fund the bounty and airdrop programs, and 2% will be allocated for community managers. The remainder 10% will be used as a contingency for future reserves.

The whitepaper states that an airdrop will be scheduled three weeks after the ICO for individuals that refer a friend to Digitize, through their unique link.

The proceeds from the token sale are allocated as follows:

  • Research and Development Costs 65%
  • Sales and Marketing 23%
  • Admin and Operational 10%
  • Legal Costs 2%

Any tokens not sold in the token sale, will either be burnt or distributed equally to existing token holders.

Team

The Team looks pretty legitimate and appears to be doing their best to follow ICO best practices, including getting their smart contract audited.

Their CEO has double bachelors in Engineering and Business Management from The University of Technology, Sydney. He has over 6 years of experience in the tech industry last working as a portfolio manager with IBM, where he managed the Westpac account, which is one of Australia’s leading banks.

Their head engineer is a blockchain engineer particularly interested in Ethereum and Smart Contracts. In the fiat world, he has over 10 years of international experience in Big Data and Machine Learning projects. He got his MSc in High-Performance Computing with distinction from the University of Edinburgh, United Kingdom.

Notably, he also helped create the backend for PlayStation 4. He is also a triple winner in two different international IBM Apache Spark competitions and a handful of other successful hackathons.

The rest of the team is fairly large with skills useful to this type of project. Their ICO advisers are also fantastic. For example: One of them is Lead ICO Adviser at MoonShot Asia and also the Senior Talent Acquisition Specialist at CryptoRecruit. Another is the founder of OpenInfluence, featured in Forbes 30 under 30 in the area of Marketing and Advertising. Another is currently a Director at Kapronasia, one of Asia’s leading financial technology research and consulting firms.

In short, this is a well-rounded team with good advisers.

Verdict

Below is a breakdown of the risks and opportunities associated with Digitize.

Risks

  • When completed, the Digitize platform will be dependent on third parties to adopt, implement and to continue to develop, supply, and otherwise support the platform. There is no guarantee that those third parties will uphold their end of the bargain which will have an adverse effect on the Digitize platform. This is an example where relinquishing control could be problematic. -3.5
  • While the Digitize team does seem to focus heavily on marketing at the outset, it seems problematic that there won’t be a dedicated sales team to onboard retailers. This seems like a problem stemming from worshipping the decentralized ideology of the blockchain over actual business value. -2.5

Growth Potential

  • Low token supply is always a plus. This means it will not take a lot of capital to raise the price. +2
  • The team seems highly qualified and has gotten out of their way to legitimize the project. They did this by getting a trusted third party to audit their smart contract (it was cleared with flying colors) as well as by putting their own exhaustive list of risks in the whitepaper themselves. +4.5
  • Every use of the proceeds of the token sale is painstakingly mapped out in their roadmap. +3

Disposition

We arrive at a score of 5.5 out of 10 for Digitize. While this could be a worthy investment, the Achilles heel for long-term hodlers will be whether mass retailer adoption actually occurs.

Investment Details

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: DTZ
  • Token Price: 1 DTZ = 0.0002 ETH
  • Token Supply: 200,000,000 Total
  • Soft Cap: 600 ETH
  • Hard Cap: 20,000 ETH
  • Public Sale: 06 April 2018
  • Jurisdictions Barred From Participating: N/A
  • Website: https://www.digitizecoin.com
  • Whitepaper: https://www.digitizecoin.com

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: BrikBit

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BrikBit is an ecosystem, based on the LISK blockchain, that develops and manages entire operations for the Real Estate Industry. Any Real Estate project in the world that wants to use blockchain for fund collection, design, creation and management, will be able create their own blockchain (as a BrikBit sidechain) with their own rules and features, according to the country and legislation of the project itself.

Shareholders involved in the Real Estate projects will be able to use the ecosystem to “automate, disintermediate and make more transparent both typical and implicit processes during all steps of a Real Estate enterprise.”

Several problems exist within the current Real Estate Industry which BrikBit offers the solution:

  1. Real Estate data is not precise and universal. With BrikBit, whoever buys a digital share of an asset, can buy something with a history and unique data recorded on a blockchain.
  2. There’s an illiquidity of value of RE properties. BrikBit offers the possibility to divide in digital shares a real estate asset, allowing people to own or sell a small portion of a property.
  3. It’s difficult to raise funds and to easily access real estate developments. The BrikBit ecosystem allows investors to buy shares of property anywhere in the world. They are no longer restricted to certain areas.
  4. There is a lack of transparency everywhere. Now, transactions within Real Estate development and in managing operations during construction and the life cycle of a building, will all be recorded permanently on the blockchain.

REDA: An acronym for Real Estate Digital Asset, represents the interface between the blockchain platform and the real building. It is a building avatar, created through the BrikBit platform, that summarizes all necessary information of a real building: structure, design, materials, plants, services. All this information will be organized through a dedicated protocol to manage each property. The protocol determines the partitions of a building, allowing users to optimize value exchange.

REDA will also be a customized token linked to each specific project, with its own property and rules costumed to each countries jurisdiction.

A cool feature is the BrikBit Social Professional Network. This is a meeting point for operators, investors, professionals and brokers who want to join forces and create round-tables to start potential cooperation. Members of the network must pay for access, which enables them to interact with BrikBit developers team to develop/implement the BrikBit ecosystem.

Token

BRIK is a utility token with several use cases. Its features:

  • It allows access to future services on the platform.
  • It is necessary to implement REDA and REDApps .
  • Consultant services on the Social Professional Network.
  • Purchase function with wallet, like Registration of Delegate, Voting, 2nd Security passphrase.
  • Used for the maintenance of the DPoS consensus method for block validation
  • Pay transaction fees and information exchange.

A second token, REDA, is a security token: “The BrikBit Digital Shares platform will allow the creation of REDA, each uniquely representative of a Real Estate project. Each REDA project will have a dedicated, univocal and transferable REDA Token.”

Distribution of BRIK:

  • 75% crowdsale
  • 8% Founder and seed wallet
  • 6% Technical Bounty
  • 5% Marketing Bounty
  • 3% Advisors and team
  • 3% Community expansion

Allocation of Funds:

  • 15% Admin and legal advisory
  • 20% Marketing and community
  • 40% Development
  • 5% IT structure
  • 20% Teams

Team

From Italy, 12 team members are listed.

Paolo Lettieri – Co-Founder/CEO.  Managing Partner for the last 9 years at UPA (Urbanism Planning Architecture), a giant international architecture firm based in  Milano (Italy), Abu Dhabi (UAE), and Baghdad (Iraq).

Alex Dell’Orto – Co-Founder/CTO. 10 years as Senior Architect at Laboratorio 51 srl.  Chairman of the Internation Blockchain Real Estate Association.

Stefano Prosdocimo – Co-Founder/CISO. Many years experience as H&S Manager for Sematic Italia and Autostrade per L’italia s.p.a.

Federico Riva –  Head of Web Development. Owner of K30 Creative Studios for the last 7 years. 4 years Digital Art Director and Strat at Lorena Antoniazzi. Knitwear.

There are 7 advisors listed, 4 of those are in head positions at FIBREE (Foundation for International Blockchain and Real Estate Expertise), alongside Alex Dell’Orto.

Verdict

BrikBit is working to create an Ecosystem where Real Estate Assets can be exchanged as Digital Shares. If they can deal with regulations, their protocol could eventually be used world wide. Right now though, only countries where a real estate blockchain based registry is under development will be able to participate. Countries such as Georgia, Sweden, Estonia, Ukraina, Honduras, Bermuda, Japan, India, Ghana, and Dubai Emirate (UAE).

Risk

  • Although BRIK is a utility token, exchanges may label it security and stay away from listing it. -1
  • Despite speaking at several blockchain conferences since 2016, no partnerships have officially formed. When asked about this they said, “After a few successful International events and presentations, we are currently speaking to many big names within the Financial, Legal and Engineering worlds to study every aspect of the ecosystem.We will communicate every official new partnership as they become official.”-1
  • Regulations. They are Swiss-based and comply with the local authority FINMA. They have legal advisors to help once BrikBit starts entering other jurisdictions, but this won’t be easy. The framework to link property rights and digital shares will be challenging..-1
  • Unsold tokens will be stored and used for testing, for future operations, and for resources for the first Real Estate pilot project. This means lots of token dumpage coming down the road. -2
  • There is an insane amount of inflation created to reward the block producers. -2

Growth Potential

  • Strong team +3
  • First mover advantage. +2
  • This isn’t just a platform, it’s a protocol that could eventually allow countries everywhere to run their own custom blockchain. +3
  • The team is out there on the conference circuit. Founder Alex Dell-Orto presented BrikBit in 2016 at the 1st IBREA (International Blockchain Real Estate Association) conference in Los Angeles. +1

  • Answering questions in Telegram, the team said, “We believe it will take 6/12 months to spread BrikBit adoptions to a core base of operators and corporations. However, to answer your first question (becoming the preferred method), timeframe realistically will be years, since we intend BrikBit to become the standard of the industry in the next few years.”+2
  • The whitepaper and roadmap are well thought out and professional. +2

Disposition

BrikBit has first mover advantage in an industry with unlimited growth. However, their token metrics, lack of hype,and the state of the crypto market as a whole makes participating in this token sale extremely risky. Chances are BRIK will be much cheaper after it hits exchanges. 6/10

Investment Details

  • Symbol: BRIK
  • Platform: LISK
  • Total Supply: 100 million
  • Crowdsale: 75 million tokens available. (Starts Nov 29th)
  • Price:  2,000 BRIK = 1 ETH.
  • Hardcap: 24,000 ETH
  • Softcap: 3,000 ETH
  • Websitehttps://brikbit.io/
  • Whitelist: (KYC by Nov 25th to get a 15% bonus)  https://whitelist.brikbit.io/
  • Telegram: https://t.me/BrikBit
  • Jurisdictions Barred: USA and China

Unsold tokens will be used for future operations and resources.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: CWEX

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Investing in fine wine is a very attractive proposition. However, if you don’t know what you’re doing, it’s risky business. When acquiring wine over the internet, collectors have to deal with high fees, counterfeit bottles, border taxation, regulations, and insurance. And then if their bottle arrives in one piece, they have to worry about storing it properly. CWEX is using the skills of the blockchain to help investors cut down, even eliminate, most of these costs.

“We provide fine wine vendors and cryptocurrency owners with the possibility to trade together for the first time in a live market environment on a truly global scale.”

Based on EOS, CWEX is creating a fine wine trading platform, and onboarding trusted partners and vendors. Every rare wine bottle offered for trading is provided with a unique certificate of authenticity issued on the blockchain. This certificate provides a buyer with an “unambiguous identification of his investment.”

Crypto holders that want to invest in wine, can trade it on CWEX platform without ever holding the bottle and worrying about insurance/storage. CWEX will store it for them in their Swiss-based facility. And all they need to trade with is their certificate.

The trading platform is managed by two separate entities; DotChain GmbH and Crypto Wine Exchange (CWEX).

DotChain GmbH (Switzerland) ensures the contractual validity of the fine wine products, trade accountability, and product authenticity.

Crypto Wine Exchange (Hong Kong) is the blockchain based marketplace.

Here’s how it works:

  1. Registered traders place a bid or offer on selected fine wine.
  2. Once offer is matched the trader is notified.
  3. CWEX, in partnership with DotChain GmbH, secures the asset, meets all the compliance requirements and insures your asset.
  4. A blockchain based ownership certificate is transferred to the buyer. it guarantees the bottle’s authenticity and the investment value.
  5. As the certificate owner, you have three options; 1) your ownership certification can be traded on the platform. 2) its held for the price appreciation. or 3) have your wine delivered to your house.

Token

CWEX is the native Crypto Wine Exchange token. It is built on EOS for unmatched TPS, scalability, no fees, multiple wallets, and intuitive smart contract programming.

The main benefit of CWEX token is that it reduces trading fees. The system gives discounts of deductible fees automatically on the condition of having enough CWEX in your account.

Distribution:

  • 62% Crowdsale
  • 12% Community growth
  • 14% Team
  • 3% Bounty
  • 5% Legal
  • 4% Future stakeholder

Allocation

  • 25% Global partner and vendor management
  • 25% CWEX platform development
  • 25% Market compliance management
  • 25% Expansion and operations

Team

From Switzerland, this impressive team has 5 founders.

Jacob Manuel Kallupurackal – Co-Founder/CEO. He has worked for Cisco since 2015 as a Global Training Program Manager.

Maxim Andersen – Co-Founder/Blockchain Expert. 5 years as a Beam Instrumentation Specialist for CERN. Over 2 years as Software Engineer at CISCO.

Thomas Tsang – Co-Founder/Project Manager. 3 years as Remote Participation Analyst for the United Nations Telecommunications Union.

Nadir Zemrani – Co-Founder/Finance Manager. Master of Business from Swiss Management School in 2017.

Stephen Gonah – Co-Founder/Compliance Expert. Spent 14 years in different Officer roles for UNHCR, the UN Refugee Agency.

David Guye – Partner Relations Manager. Huge wine expert.

Their current Advisory Board has 4 members. 3 of them look impressive with experience at JP Morgan, UN Food Program, HSBC, and Schroders.

Verdict

Despite being a risky and challenging investment, if it turns out fine wine, it can be quite profitable. According to wineinvestment.com, “the fine wine market has consistently delivered a positive absolute return over any 5-year return. More importantly, of the total 57 Five-Year periods that we covered (2008-2018), only 9 periods experienced negative returns.”

Risks

  • The token use case isn’t very exciting. It looks like most of its purpose is to save on trading fees. -1
  • The community is small. 300+ Twitter, 100 viewers of their ad video, 4,000 Telegram (bounty chasers). -1
  • 5 co-founders is a lot of chefs in the kitchen. -1

Growth Potential

  • As stated above, wine has consistently delivered positive returns to investors. When traders start making even better returns thanks to CWEX, and word gets out, it will ramp up the entire market. +3
  • On Crypto Wine Exchange, you can trade in CWEX/EOS/BTC/ETH/NEO/USDT. +2
  • The team is high grade. +3
  • There are a lot of wine collectors/investors out there. +2

Disposition

Cool concept. Great looking team. Very possible this project ages like a fine wine. 7/10

Investment Details

  • Symbol: CWEX
  • Platform: EOS
  • Total Supply: 89 million
  • Amount for Sale: 55 million (62%)
  • Price: $0.20
  • Presale: Dec 15 – Jan 9th (20% bonus)
  • Public Sale: Jan 10- March 31
  • Hardcap: $10 million
  • Softcap: $1 million
  • Website:  https://cwinex.io/
  • Telegramhttps://t.me/cwexio

All unsold tokens will be burned

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: MOBU

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There’s a lot of buzz around security token offerings (STOs), and for good reason. There’s an $80 trillion securities market that has barely been touched by blockchain. Uncertainty and discrepancy in regulations have stifled the market up to this point. But it’s just a matter of time before the world is swimming in STOs.

This new project, MOBU, wants to provide a platform for launching compliant security tokens. This platform will “incorporate the ability to select experienced legal counsel across multiple jurisdictions within the platform, token issuers can be sure they can create compliant tokens customed to their local jurisdictions.”

From the whitepaper:

“MOBU is a decentralized blockchain based organized ICO platform for launching compliant security tokens. Real businesses such as property development companies, gold mines, retail companies and many more will be able to launch security tokens on the MOBU platform. MOBU connects approved entrepreneurs and investors by cutting out middlemen.”

Some core features of the platform:

  • MOB20 Protocol that defines a set of commands for security tokens to implement.
  • Supports Reg S, D, and A+ compliant security token offerings.
  • Vetted tender process for: legal providers, smart contract developers, escrow providers, KYC providers, etc.
  • A new standard called, Know Your Supplier (KYS), for complete due diligence compliance for all service providers using the platform.
  • A rating system for service providers which will create a free marketplace for investors.
  • A network of authorization centers for KYC/AML compliance.

This is only a taste of what MOBU plans to offer; check out the whitepaper here for more details.

Token

MOBU is a utility token and is the key to smart contracts and the ecosystem. Found on  pages 15-18 of the whitepaper is all the different purposes of the token, including MOBU Referrals, “where companies or individuals referring ICO issuers onto MOBU will be rewarded in MOBU tokens which will be equivalent of one year’s revenue generated on the platform by the percentage of fees generated from the marketplace.” Additionally, “This amount will be paid in MOBU and locked-up over a 3-year period also ensuring an increase in demand and scarcity of MOBU.”

There is also what’s called a “lockup” utility: All the ICO service providers on the MOBU will stake a certain amount of MOBU tokens to receive the right to operate in the ecosystem. These tokens will be locked up for the full duration while the service provider remains and utilizes the MOBU ecosystem.

Distribution:

Team

Mostly from South Africa, 12 members of the management team are listed. As a whole, they seem good, but not great. Here are a few that stood out.

Juan Engelbrecht – Founder/CEO. Also founded Zaber (a large South Africa crypto farm) in 2015. He spent 2 years as Director at Khalifa Capital. Has been Director at Evolve Fund Managers since 2013.

Paul Pelser – CFO.  He spent 17 years as an accountant for PSP Pelsar Accountants. He has been the owner of Pregal Mining for the last seven years,

Paresh Masani – Blockchain/security engineer. He spent three years as Mobile Platform Exec Director at Goldman Sachs, London. Senior Director at Thomson Reuters and ETX Capital.

A total of 12 Advisors, and two are from Realstart.com, a custom software development company. At least six of them are ICO experts and three are blockchain enthusiasts.

Verdict

This is an extremely attractive project andnd it looks like the hype/demand for this token is there. They already raised $3 million in the pre-sale, and are asking for just $6.5 mill more in the public sale.

Being a front-runner in the cryptocurrency space has proven to be a beautiful thing. When we asked CEO Juan Engelbrecht, who is your nos 1 and 2 competitors, he named Securitize and Polymath. Polymath has a $75 million market cap.

Risks

  • Pretty much crickets in their GitHub. Twelve followers. -1
  • No MVP out yet. They provide this video of what the MVP will look like, though. -1
  •  Non-accredited investors from the US are banned from using the platform. This is the opposite of a risk but gets a minus nonetheless. -1 
  • Their Blockchain Engineer, Paresh Masani (Goldman Sachs and Barclays) is a stud. But the rest of the team and advisors seem pretty average. -1
  • At this point in time, no major exchange is going to list the security tokens birthed from MOBU. When asked about this in Telegram their CEO said, “LA token has a security token exchange division. Also, MOBU is securing equity stake in an operational stock exchange. GBAX and Tzero will also have security token exchanges available soon.” -0.8

Growth Potential

  • They already have a Chrome and Gold mining business signed up to tokenize through MOBU. +2
  • The $9 million hard cap leaves all kinds of room for gains.+3
  • 120 million tokens is all there will ever be; 100% of them will be sold in the ICO. +1
  • MOBU will develop a First Forex Percentage Allocation Money Management Account and will retain 20% of the authorized tokens to put back into the development of the MOBU Platform.+2
  • From the company: “MOBU token will be available on most exchanges such as Bancor but have already been approved by COINEXCHANGE, CRYPTOPIA, IDEX, GET BTC, HitBTC, LIVECOIN and YoBit.net.”+2
  • Although most of these reviewers have lost credibility over the last year, their strong scores prove the hype train around this project is real. +2

Disposition

We usually don’t cover ICOs post-pre-sale, but this one is an exception because it’s still an attractive deal. The pre-sale bonus was 25%, and if you are fortunate enough to get into this crowdsale the bonus will be 20-25% depending on how early you get in. After that, the sky is the limit for MOBU.  7.2/10

Investment Details

Featured image courtesy of Shutterstock

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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