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ICO Analysis: BitClave

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A brief survey of the companies making the brunt of the bucks online yields Google as a primary result, and other search and data companies not far behind them – Facebook knows at least as much about a given person as does Google. “The people are the product,” goes the adage, and it’s less scary than it makes simple economic sense. Without some product to sell, companies would have no reason to offer such advanced and expensive services. In the ICO rush we’ve seen most industries undergo some form of attempted disruption, and now with the onset of BitClave we’re seeing perhaps a new zenith in terms of ambition: at heart, what they are trying to do is disrupt search, perhaps the pursuit of only the maddest technical idealist.

The Shape of the Pie in the Sky

There are two main things we need keep in mind when considering the mission being presented here.

The first is that the search in and of itself is a nascent industry, and really we’re only seeing the first iteration of its established modes. The era which directly preceded this one in the 90s was marked by dozens of choices, the first of which were maintained by hand, of databases to hunt for information. In reality, access to information was far more democratized under such circumstances, but we’ll not delve too deeply into the cultural dangers of centralized information access. The era of Google has been marked by a single, growing dominant search engine, more automated than not, which knows more about the user than it does at least a few of the user’s queries. In fact, one could argue that 9 times out of 10 the search engine has more information about the user, by nature of using the search engine and its other resources, than it ever does provide about an individual topic to the user. From a fairness perspective, this seems like a bad deal: people act as data crops for a global, faceless data combine and truly do not even get the carrot they signed up for.

The second thing to keep in mind is that there is a great cultural awareness of data privacy, but much like climate change or world hunger, average consumers do not currently have adequate choices which would protect their privacy. The cost of entry is your privacy, people have grown to accept, but they’re more aware of it than ever.

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Studies have yielded conflicting results on the subject of how the current and next generation of decision makers actually view their data privacy. In one, we learned that millenials are largely indifferent. In another, they do care. Both situations only distract from the point the author is making, in any case: this generation is aware that their data is not private. Awareness is not enough. Someone could be aware that they are sitting on an oil well, but that awareness will not translate to action unless they are also aware of the value of the oil within it. This is the only type of catalyst that can lead to success for BitClave, which will allow users to monetize their own data.

Let’s see what the prospects of that particular industry are, that of voluntarily forfeiting private information. Short story: it’s growing, just like everything else online, exponentially. According to a Quora answer from someone who appears to know (Aaron Abram, founder of a survey company), online survey companies are extracting more and more from the economy, paying fractional amounts for people to answer long questionnaires.

The biggest fish in this industry makes $200M+ annually with 50% profit margins. And all the top venture capital firms are throwing money to the tune of $50M to $100M per company. With so much chum in the water, there is a feeding frenzy.

While the data that Google collects and the data that survey companies collect are two very different types of data, the point is that personal information is a huge and growing opportunity. So what does BitClave have to do with all this? Well, as you’ve probably guessed, they want to decentralize and monetize consumer search data and marketing information. At heart, their goal is to allow companies to directly market to consumers who are open to it, but at the tail end of their mission is a sizable disruption in the way people understand search.

BitClave proposes a system in which the intermediaries are eliminated and interactions are facilitated by the network itself. Instead of paying any “middlemen”, companies automatically make personalized offers directly to consumers who have opted in for the service.

The “intermediaries” referred to are the various advertising networks, including AdWords, which separate marketers from consumers. In the proposed system, companies will be able to find anyone who owns a dog, for instance, who is in the system, and offer them a product or service in the form of advertising. If the question has become why anyone would sign up for such a directory, then hopefully your familiarity with tokenization will help you understand: people will be motivated by money to be part of the network.

Incentivized Search Also Not New

What we’re talking about is not Bing Rewards or any of the myriad of search bars that share the advertising revenue with the user. Although at heart that is what we’re going to see happening in BitClave, we’re talking about something much more advanced. The Bing Rewards system, which allows people to earn “points” on their search data toward rewards, still uses the old model of throwing an ad up on a wall and hoping that passers by, who may or may not have a passing interest in the product, will take interest in it.

With BitClave we’re talking about something much more novel and innovative: a way to ensure that said ad only appears to those with a stated interest in it. This frees up capital to sweeten the products on offer, such as samples and trial offers, because when these programs are properly targeted they are scientifically proven to yield more sales.

The Future Is Unwritten

For the purpose of this article, both the author and the reader essentially need to suspend our understanding of the machinations and long tentacles of Google, Facebook, Baidu, and the rest of the aging pioneers who currently own the web for most intents and purposes. We must accept that disruption itself is the nature of technology, and so while it may be hard for us to imagine these companies losing market share in a significant way, we have to accept that it is both possible and reasonably achievable if the correct circumstances have arisen. As BitClave themselves put it:

Markets that stifle innovation are always susceptible to technology-based disruption.

The BitClave Network

BitClave is much broader in scope than mere search, but its first iteration will be directly associated with user activated search. The BitClave software itself is a blockchain layer that records user activities, in a way that the user assents to. The system used for this is called BASE, BitClave Activity Search Ecosystem. This is primarily for the advertisers and data aggregation outfits to interface with, so that they can find users who fit the profile they are looking for. Users who interact with the app are then presented with offers from advertisers who are looking for users that match their profile.

All of this will be operated using the CAT token, not to be confused with the BlockCAT token, which we will discuss a bit more in a moment.

BitClave does not mention the creation of their own search engine, which is a definite plus for the sanity of this project. Utilizing existing search engines, or allowing the user to decide the search engine, is a much smarter approach, removing it from the crosshairs of those firms themselves, but also putting it in a position that other networks can exactly mirror its functions and compete with it on grounds that are not based on their superiority, but instead simple virility and reach of existing ad contracts.

In short, BitClave’s first iteration places a shell over existing user search activities and gives advertisers a direct line to these users. The types of data that can be collected and stored in BASE are many, including physical information like building access, wifi connections, GPS information, and more. All of this data can be useful to advertisers trying to sell products, especially regional products. Through the use of cryptography, actual user personal information can be selectively protected and shared by the user, and the advertisers nor BitClave itself do not need actual personal details (name or e-mail address, for instance) to verify whether an offer actually converted or not.

For advertisers, this is what will be most attractive about BitClave: they are only paying for interactions which actually yield money, a radical and novel approach to advertising that couldn’t be successful in a centralized iteration. This is to say: exactly the type of disruption that blockchain and decentralization are meant to induce.

BitClave Token & Value

The CAT name for the BitClave token is unfortunate because there will be naming confusion between exchanges. In the case of BitClave, CAT stands for Consumer Activity Token. (BlockCat already calls its token the CAT, though.) Nevertheless, the value of the token as a member of the whole network needs to be established.

The high view is that advertisers will use the token to pay for listing on the platform and access to the BASE (along with later products BitClave will develop on the ecosystem) and customers will earn these tokens for their participation.

In design, then, the economics of this system are such that one party will continually be dumping onto the other. BitClave are aware that the system will take some time to develop value for both users and advertisers, and addresses this by saying:

While the true value of the ecosystem will take time to attain, reaching a sufficient number of retail contributors and user participants, we believe there is sufficient value for early adopters of the retail platform. Initial users can start to earn CATs by creating profile details, contributing preference and interest data, and posting recommendations for retailers or providers who have not yet joined the system (potentially earning tokens and reputation from other users in the process) similar to a recommendation or referral system. From the outset, the platform will support peer-to-peer contracts which will provide value in bootstrapping the retail marketplace.

Distribution

There will be 2 billion CAT tokens issued during the token generation event. For the purpose of the token, to be issued out as a token of reward by many different advertisers, we can see this distribution as being comfortably suited. Where Kik’s Kin token decided 1 trillion was an appropriate answer, BitClave apparently decided on an amount that humans can get their mind around.

It’s fun to play with numbers. We could make the following calculations based on some data that’s not available, for instance: if the market is 750 billion in 2025 and BitClave has just 1% of that in terms of advertising dollars, the total of the BitClave network’s value would be around 7.5 billion, and the cost of each token would justifiably be over a few dollars each. Let’s say this was a hugely positive outlook and say they only have acquired .1% of the network in that time – the token is still carrying value, so long as the network provides value to advertisers and advertisers are using it. Thus we find the true Achilles’ heel and metric to judge BitClave by: their speed of adoption and expansion and gathering of significant clients for the advertising services is crucial.

BitClave Team

BitClave have cleverly positioned themselves in Mountain View, California, the home of Google’s main campus. This puts them at the hub of the world’s search technology engineers, among a lot of other talent. Therefore we can safely say that if BitClave funds, CTO Patrick Tague’s odds of finding the engineers to get this thing on the road are pretty high. According to his LinkedIn profile, much of Tague’s professional experience has been as faculty at various educational institutions.

CEO Alex Bessonov formerly worked as a mentor for Tim Draper’s Draper University and has otherwise worked with a number of start-up accelerators. His real experience comes from his time as a software engineer working with eBay, Microsoft, and Informatica. Informatica was a pioneer in data analytics. Of his experience there, Bessonov claims:

Responsible for developing client/server data mining applications. Led the team to design a new generation of Informatica’s client suite.

Not hard to draw a straight line to today, where he is heading up a company which seeks to disrupt the very data mining revolution he took part in starting.

The Verdict

We are bullish on all plays which will disrupt digital advertising. We believe the Basic Attention Token is a few partnerships away from meteoric rises and that adChain will find a simultaneous place to operate from. Of adChain, we concluded that the verification of good providers is a valid play in the advertising space. We feel that BitClave takes this idea to the next level – giving businesses direct access to customers, and charging them when they succeed in making a sale. We figure this will probably go further and represents a more novel approach to the problems at hand.

Risk

  • Team are virtually unknown to us, their connections could be lacking, this could slow adoption even further than the next point. -3
  • Adoption will be slow. The firm will spend a lot of money getting both advertisers and customers on board. They may not raise enough to achieve the goal. -1
  • Will face attrition from other outfits which offer nearly identical product. -0.5

Growth Potential

  • Will be very attractive to the current and future generations, who are aware of their data privacy and will gradually become more aware of its monetary value. +4
  • Initially seeks to co-exist with other advertising solutions, instead of relying on any external activities to really initiate its existence. +3.25
  • The noted attrition in the Risk category is less when you consider that advertisers will only pay for what they actually profit from, which will incentivize them to keep CATs for the purpose of advertising on the network. That said, actual token value will rise slower the less that people use the product, and fall off whenever people move to a different product, so the attrition should not be understated either. +3

Disposition

Numerically, our rating of BitClave winds up being 5.75. AdToken received a 6.25, and they are up for a review soon. A rating of 5.75 should be used mostly in determining whether or not you’re going to invest initially, not the long-term success or profitability of the token. Short-term profitability is there: demand for the token will be immediately represented by firms which want to be on the cutting edge of marketing. Long-term profitability is questionable, since we’re sure that alternatives already exist and will continue to emerge, making a network effect difficult for BitClave to establish. As a general investment vehicle, it seems this one could yield some short-term profits, but has a lot of means testing to do before we can determine whether or not it’s a good long-term vehicle for money.

Investment Details

Details are a bit murky on everything. They’ve opened a pre-sale, which gives you access to a dashboard, which gives us some data on the cost and sales of the CAT tokens:

In the whitepaper, token sale details were marked down to “to be announced.”

Now in the dashboard we see that close to 75 million of the tokens have been sold already, raising around $1.9 million so far in the pre-sale, which is now over. The most recent cost of tokens is 7 cents.

This dashboard situation is a security attack vector. By creating an account there, you put the trust of buying these ICO tokens fully in their hands, and anyone sniffing packets in between, and any security misconfiguration that might lead to convenient problems. We urge the exercise of extreme caution in the establishment of an “ICO funding account” with BitClave or anyone else. A net loss of $0 through purchasing on exchanges later is superior to a net loss of 100% lost thanks to a compromise of the ICO’s accounts system.

The sale will open September 15th. Please manually check the website (https://www.bitclave.com/en/#fundraiser) and social media feeds of the project before sending money anywhere, instead of relying on anything sent to your e-mail inbox.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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ICO

ICO Analysis: Pigzbe

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London’s maiden cryptocurrency sculpture has been unveiled alongside the River Thames, reflecting a baby in a mother’s womb holding a tablet. Italian sculptor  Frederico Clapis is behind the design and was commissioned by cryptocurrency wallet Eidoo.

“The baby in the statue represents a generation being born into a world where blockchain is normal and useful for all,” according to Clapis in reports.

Eidoo isn’t the only digital wallet looking to capture the new generation for cryptocurrencies and blockchain technology. A startup dubbed Pigzbe has developed what they describe as a “piggy-wallet” which is a physical/digital hybrid ecosystem designed for children and households earning and saving funds in the 21st century. The physical end of the product is a cryptocurrency hard wallet for storing digital currencies, while the digital aspect is comprised of a decentralized app for games that kids can play on their tablet to encourage saving.

The Pigzbe ecosystem is comprised of the following  components: 1.) Wollo token; 2.) a cold-storage device and gaming controller; 3.) wallet app and educational game; 4.) Wollo card akin to a debit card for spending online and offline — in development. Pigzbe says they’re targeting hundreds of millions of children with $15 worth of weekly “pocket money”, seemingly through an allowance.

Kids and families alike will gain exposure to a decentralized financial system in which they can transfer funds quickly and cheaply within a network on the blockchain-fueled platform.

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Token

Most ICOs use the Ethereum network, but Pigzbe takes a different tack, opting instead for Stellar. The white paper states: ” A single transaction costs 1/100,000 of one Stellar Lumen (XLM) in network fees. Wollo transfers between one family member and another are settled within 3 to 5 seconds, regardless of where you are in the world.”

Pigzbe is fueled by the Stellar-based Wollo token, which the startup describes as a “Swiss-based utility token.” Nearly three-quarters of the fixed token supply will be earmarked for the public, including an “active user incentive pool.” The company will also set aside a percentage for growth including an M&A pool, among others, illustrated below.

Courtesy: Pigzbe.com

Team

The management team boasts more than 150 years of combined experience across education products. Filippo Yacob, founder and CEO, is a Forbes 30-under-30 entrepreneur who also founded Primo Toys and coding toy Cubetto, which received accolades from Montessori.

Pigzbe also boasts a team of advisors and investors, including Natale Ferrara, who is at the helm of ICO-Engine and Eidoo — the company behind the London cryptocurrency sculpture.

Verdict

Pigzbe is an ambitious project, as evidenced by its plans to replace the traditional piggy bank, but it’s also a promising one. Consider its ability to secure an early listing on leading cryptocurrency exchange Bitfinex, this project appears to have the wind at its back.  Traders are likely to find liquidity in the Wollo token.

It’s disappointing that the Wollo token won’t be issued in the United States, as American children could benefit from financial learning and tools, but Pigzbe must be looking to avoid having the coin designated and regulated as a security. But given its mission to educate children about saving and spending in a hands-on way, the project is sure to strike a chord with families who are keen on decentralization and the blockchain around the world.

Even if it doesn’t replace the piggy bank — which Pigzbe believes it should — the Wollo token could be used as an educational and fun tool for kids to learn about digital money. Familiarizing them with the blockchain and decentralization will introduce a whole new way of transacting that wasn’t available to previous generations. The cold storage is a nice touch that will teach kids early on that they need to secure their digital funds.

Risks

  • One of the components of the Pigzbe ecosystem remains in development — the Wollo card for spending online and offline. While it’s only one of several moving parts to the Pigzbe project, we like to see completion. Any products that are dependent on the results of the token sale for the development add risk. -1
  • Cryptocurrencies haven’t officially made their way into the mainstream. Without regulation, the industry is still deemed risky by governments around the world, and therefore households may be reluctant to participate in a project that is built around the blockchain and cryptocurrencies, especially as it pertains to their children or a major life milestone like saving for college. -1.75

Growth Opportunity

  • Numbers don’t lie. Pigzbie boasts more than 20,500 Telegram members; 8,100-plus followers on Twitter; nearly 5,000 Facebook followers; nearly 2,600 subscribers. +2.5
  • Liquidity. In addition to Bitfinex, Wollo has also secured a listing on the Stellar Decentralized Exchange. +3
  • As the winner of an ICO race in Switzerland, Pigzbe was awarded most of a $1 million award in addition to the Bitfinex exchange listing. +2
  • A seasoned management team in education tech and electronics that combined has “shipped millions of products across more than 180 countries.” Founding members boast project experience with technology leaders including Apple, Google, Nokia, IBM and more. This kind of experience is hard to replicate at a startup. +3

Disposition

Based on the above analysis, we reach a score of 7.25 out of 10 for the Pigzbe ICO.

Investment Details

  • Pigzbe Websitehttps://www.pigzbe.com
  • Token Type: Utility
  • Platform: Stellar
  • Symbol: WLO
  • Pre-ICO: Private until late June 2018. Email hello@pigzbe.com
  • Public Crowdsale: July 4, 2018 12:00 GMT. Whitelisting will be open shortly. Check the Wollo Telegram channel for updates.
  • Token Supply: 675 million
  • Tokens Available for Sale: 175 million
  • Price: 1 Wollo token = USD 0.12 and the equivalent in ETH
  • Public Sale Minimum Purchase: 1,000 Wollo
  • Payment Methods: ETH
  • Jurisdictions Banned: U.S. and China

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 15 rated postsGerelyn has been covering ICOs and the cryptocurrency market since mid-2017. She's also reported on fintech more broadly in addition to asset management, having previously specialized in institutional investing. She owns some BTC and ETH.




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ICO

ICO Analysis: AIRBLOC

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AIRBLOC is a platform for the analysis and trade of personal data, uniting buyers and companies wishing to obtain information about their customers.

As a decentralized platform for the exchange of personal data for both people and applications, AIRBLOC is planning to expand the data market to a level where individuals and small applications can participate, which will improve the quality and quantity of data transferred so that all market participants eventually benefit from this exchange.

Users will be able to monetize their own data, while monitoring and controlling transactions. Through the DAuth protocol on AIRBLOC, applications can receive permission from users and sell data on their behalf. In addition, advertisers can easily acquire and access a small amount of data and optimize their marketing campaigns using effective micro-targeting based on a high-quality and diverse set of user data.

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Data Providers are end users, and fully control the use and dissemination of data.

Gatekeepers are a network node; they keep the network from fraudulent activities by checking data and detecting user violations.

Data Collectors are applications that collect data and monetize them on behalf of users. They can collect indirect data using DAuth or collect direct data from users.

Data Refineries analyze data collected from Data Providers and processes them into user-level attributes. The processed data is then added to the user profile so that Data Consumers can filter them according to the specified attributes when creating a new segment.

Data Consumers are advertisers who purchase data for targeted ads using ABL tokens.

The protocol layers are described below:

  • Application Layer: Consists of third-party DApps that use Airbloc, including Airbloc Client, Airbloc DMP, and SDK.
  • API Layer: an interface provided for communication with Airbloc Network and third-party DApps.
  • Service Layer: Airbloc Contract, which includes all the functions of Airbloc Network.
  • Core Layer: This layer is based on the Ethereum platform. It uses the internal subchain network to verify the data and uses the interchain network to link the two block libraries.

The data in the AIRBLOC system go through the seven stages of data processing, involving all five types of stakeholders. User-created data is collected and stored after Gatekeeper checks them. The refinery will refine these data in commercially available Ad data and sell it to consumers.

AIRBLOC has many competitors, including Wibson, Datum, Bitsabout.me, Insights Network, Opiria, Metame and BitClave. However, the whitepaper explains how AIRBLOC differs from these companies.

Token

The total token supply is set at 400 million ABL. The tokens will be mined based on the annual inflation rate of 2.5% with the depreciation rate of -10.9%. The mined tokens will be stored on the AIR rewards pool. Such accumulated rewards will be given to Users and Gatekeepers as rewards. The block reward has a half-life of six years. As a result, more rewards will be given to early stage Network participants.

Nodes need ABL tokens in order to validate the date, and be rewarded in ABL as per usual POS

The token sale metrics are provided below:

In terms of token economics, AIRBLOC offers two types of tokens. One is the AIRBLOC (ABL), and the other is AIRBLOC Reward (AIR). ABL is a transferable ERC20 token and AIR is a non-transferrable token belonging to Users but can later be converted into ABL at a ratio of one-to-one.

While AIR cannot be transferred to others, it could be converted to ABL. However, it is impossible to convert ABL back to AIR.

The ABL token utility is spelled out below:

  • [DATA SOURCE] Data Providers who provide data will be rewarded with ABL tokens.
  • [DATA CLEANSING+VALIDATION] Data Validators are rewarded in ABL tokens for validating and cleansing data (removing unnecessary segments of the data) before the data is registered on-chain.
  • [STORAGE] Data Storage nodes are rewarded in ABL tokens for storing data.
  • [DATA REFINING] Data Refineries analyze data and refine them into insights.
  • [MARKETPLACE] Interactions and transactions on the AIRBLOC Data Marketplace would require the ABL token.

AIR is a reward token for Users that complete productive activities in AIRBLOC, such as:

  • Provide data or contribute to the data reliability mining process.
  • When Gatekeepers maintain AeroNetwork node.
  • Refiners process raw data into valuable data.

Inflation

Actually, I was bothered by the inflation concept, so I dug into inflation and AIR issuance.

inflation will work in two ways:

1) ABL mined by nodes through a POS which requires ABL and is set at 2.5% per annum with 10.9% decrease in yield.
2) Through conversion of AIR, which is also given to user as per their contribution and amount of AIR they have.

To get ABL tokens, you must:

  1. Buy at the exchange
  2. Receive reward from node
  3. Convert from AIR

In this sense, the procedure of AIR issuance is rather important. And for this AIRBLOC introduces a concept of AIR pool.

AIR pool will be a dynamic account, from which rewards will be given as per process described above. What is important is to understand how it is filled in the first place:

  • 10% of total supply of ABL goes to AIR pool to ensure liquidity.
  • It is filled with trading fees, data usage rights fees paid by refineries and penalties for misbehavior.

Thus we see that issue of AIR is an ongoing process. But in order to hinder potential price dumps by AIR holders, conversion of AIR to ABL per hour is limited to 0.1% of AIR generated by the network.

Team

 

Roi Nam is the CEO and co-founder. He also served as CEO of ab180 (parent company) for two years.  He was engaged in web development for 1.5 years, as well as CSO for 1 year.

Wonkyung Lyu is the Dev Team Lead and co-founder. He is also co-founder in ab180.

Hunjae Jung serves as the project’s Back-end Part Lead and co-founder  and was also part of the founding team at ab180. Naeun Kim, Design Team Leader, rounds out the founding team at AIRBLOC.

The broader team is filled with developers and business professionals that are associated with ab180.

The advisory team includes JH Kim, who is also part of the ICON Foundation. He has almost 20 years of experience in the field of security, has experience in developing patented applications, such as the FCI protocol, has the CISA qualification, and is currently the director of Theloop.

Jason Han, who serves General Director of Kakao Blockchain, is also on the advisory team. He has served co-chairman and technical director of FuturePlay Tech VC.

Serial entrepreneur  Sungjae Hwang is also an adviser to the project. He is a partner of Futureplay, the initial high-speed accelerator in South Korea and the CEO of FoundationX. Prior to these companies, he founded several start-ups. He worked as the chief product officer in Fluenty Inc. and AI chatbot startup, which was acquired by Samsung Electronics in 2017.

Louis Jinhwa Kim, who previously served as Director of the Tide Institute Institute of Finance and Delegate of the Republic of Korea to the United Nations Conference on Environment and Development (2012), is also on the team.

Partners include:

  • GS SHOP, a leading online retail platform in Korea.
  • Allbit, a new type of crypto exchange gateway. .
  • FoundationX, one of the growing funds and accelerators of venture capital in Korea.
  • VEAT, which is one of the leading law firms in Korea specializing in startup advisory services.
  • ORANGEFARM, which is focused on incubating promising startups in Korea. ab180, the parent company AIRBLOC, was incubated in ORANGEFARM as early as 2017.
  • SENTIENCE, one of the leading Korean research companies,.
  • Deblock, an accelerator in Korea which is jointly invested by ICON Foundation & Ad4th Insight, a specialized block-chain company.
  • Battle Entertainment, a leading comic platform in Korea, serving more than a million customers.
  • Humanscape, a the leading medical platform for customer relationship management in Korea, which helps hospitals monitor the condition of patients after surgery and provide follow-up services to patients.
  • Rainist, a leading Korean software company which provides recommendations for financial products based on lifestyle patterns.
  • Fysical, the world’s first full-fledged, fully functional, decentralized market for location data.
  • Indorse, a decentralized social network for professionals.

Verdict

A large team with extensive experience in the sector looks solid. The guys were able to attract consultants in areas where there are obvious gaps, as well as partners represented by ICON.

Risks

  • Based on token sale ROI statistic, marketplaces and advertising related projects do not have a good performance in the short term. -1
  • Customer attraction could face challenges. However, to offset this, the platform has developed a proprietary AirBloc Protocol SDK (software development kit) that has already been stress tested by 60 million devices in Korea. The SDK Protocol functions like a layer that can be easily implemented on top of apps, allowing acquisition of customers. -0.5
  • Platform implementation and scaling could face difficulties, as Ethereum is not suitable for this. Therefore, AIRBLOC uses the hybrid-chain architecture that uses Ethereum and ICON. Data validation and the process will be done through Aero Network, which will use ICON. Such a combination seems promising; however, without a working MVP (planned to be in Q3 2018) it is hard to judge on its performance. -1
  • There are ptential regulatory barriers in relation to private data protection laws, although the team looks prepared to handle it. -0.5
  • I do not like the fact that private sale participants get 45%, even though 30% of 45% will be locked for 3 months as their overall part in the token distribution is rather high. -2
  • The project involves a complex inflation model, which involves two tokens. -1

Growth Potential

  • Mother company ab108 is already successful in advertising market analysis in Korea. +2
  • Whitepaper and documentation are pretty good. +1
  • The team is above average with many strong developers. +2
  • A lot of strong partnerships like ICON and GS shop, Coinplug as well as several VCs. +2
  • Token metrics and distribution are in a good range with a hard cap of 20,000 ETH (around $12 million). +2
  • Strong token use case. +1
  • A good growth strategy for user attraction. +1
  • Hype is there (Telegram has 10,000+ members and lots of people are on the whitelist). +2

Disposition

This is definitely a project to look for. The team has all the necessary experience and knowledge for a successful execution. They leverage on their mother company ab108 and numerous partnerships. They have some obstacles in their way, but they have a clear plan how to overcome them. AIRBLOC receives 7 of 10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: ABL
  • Platform: Hybrid chain structure: Ethereum and ICON
  • Crowdsale: June
  • Minimum Investment: 0.2 ETH
  • Price: 1 ETH = 10,000 ABL
  • Hard Cap: 20,000 ETH
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: USA and China

General details :

Website : https://airbloc.org/#main

Whitepaper : https://docs.google.com/document/d/1JFpgTbp3W76Q45HmefSpLBraZ_XeTHmdtWheYMU0czQ/edit

Telegram : https://t.me/airbloc

Github : https://github.com/airbloc

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 6 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO

ICO Analysis: RedPen

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RedPen is a breakthrough social news and storytelling platform powered by blockchain and artificial intelligence. It combines news and public opinion into one experience to showcase what the internet thinks, feels and says about stories. The RedPen platform transforms online communities and information consumption while highlighting author reputation.

The company aims to build and empower the global, connected community by making the world’s information collectively understood. Like taking a red pen to the internet, RedPen will allow users to view and contribute to the most transparent, informative and contextual rendition of content and news. RedPen allows you to follow your favorite interests and identify who is talking about a given topic. The platform also intends to highlight the various viewpoints, biases, and how the crowd is feeling.

RedPen’s vision for consuming, sharing, following and discussing content can be organized into impact categories:

Time

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  • Provides more complete information, faster
  • Reduces time discovering your favorite content
  • Re-invests time to gain more knowledge about additional topics

Accountability

  • Clearly displays source attribution
  • Stores and captures opinion
  • Ensures transparency and privacy

Decentralized Control

  • Captures crowdsourced viewpoints
  • Processes distributed observations
  • Allows people to discover and learn at their own pace and depth

Context

  • Summarizes essential story elements
  • Provides rich access to less obvious information
  • Presents a broad public opinion
  • Illuminates and embrace biases

Awareness

  • Feeds people’s curiosity and passion for knowledge
  • Visualizes topics you care about, all in one place
  • Provides a more comprehensive understanding
  • Compares and contrasts across diverse sources

The RedPen system aggregates, analyzes and synthesizes diverse information being written and discussed all in one place—called RedPen Stories. Through a simple user experience, RedPen will identify relevant context, summarize public opinion and highlight author perspectives. Additionally, RedPen Stories intends to encourage people to share, connect and engage in meaningful conversations with their friends and personal networks to cultivate community and storytelling. By leveraging artificial intelligence, creative uses of blockchain, and advanced analytics, RedPen provides individuals with more complete information, faster. Through game-changing formats, dynamic content will be delivered with the necessary and appropriate context to maximize understanding and community. This ensures that the full, verifiable life of information is always available for the world to see.

Token

The RedPen token (RPN) is an ERC20 compatible protocol that will be used to acquire a RedPen Membership. Members will then be able to use RPN to purchase products and services on RedPen such as:

  • Request new content sources and authors to be added to RedPen
  • Eliminate ads
  • Renew RedPen Memberships and receive discounts

RedPen Membership includes the premium benefit of access to RedPen Reputations. Additional benefits include product opinion polls, official beta testing, access to early releases of new features, front of the line resume submissions and RPN token badges. RedPen says it is committed to rewarding users, creators, publishers and innovators in the media space. Five percent of RPN tokens will be distributed as incentives to reward socially responsible users, content creators and partners.

The RedPen ICO is following a unique format with three tiers (private pre-sale, Sale 1 and Sale 2). The private pre-sale is scheduled to begin in Q2 2018 followed by Sale 1 scheduled to begin in Q3 2018 with a price of 1 RPN equivalent to $0.82 USD. Sale 2 is scheduled to occur up to two years later.

The token distribution is as follows:

  • 60% Token Sales (Presale 20% / Sale 1 22% / Sale 2 18%)
  • 15% Team
  • 10% Advisers/Partners
  • 10% Company
  • 5%  Rewards

Team

The RedPen team is comprised of innovators, creators, marketers and engineers with deep technical expertise in data science, machine learning, data mining, natural language processing, mobile development, large-scale distributed platforms and emerging blockchain skills. A few members of the executive team are:

  • Ryan Lewis – Chief Creative Officer and Founder at RedPen. World-renowned producer, musician, music video director, entrepreneur. Four-time Grammy award winner.
  • RJ Smith – CEO, CTO, and Founder at RedPen. Former Technical Director for the U.S. Intelligence Community. Former Engineer for Goodyear. Former Computer Specialist at The White House
  • Peter Grossman – Chief Commercial Officer at RedPen. Former President for Arnold Worldwide. Former EVP, Director of Client Service for JWT. Former Board Member and CEO for QWiPS.

RedPen lists a total of eight advisers with a strong background in blockchain, government and intelligence and online publishing.

Verdict

RedPen has the potential to be an indispensable tool for people who want to understand the complete story about the things they care about and join in the conversations around them. In the current ICO market with multiple blockchain projects all vying for the fastest TPS, the concept behind this ICO is a welcome change. Investors looking for potentially profitable projects under the radar should keep an eye on RedPen.

Risks

  • A lockup or vesting period has become the norm for team tokens, which gives investors the assurance of long-term commitment. There currently isn’t a lockup period or vesting schedule listed for the RedPen team. -1.25
  • Many ICO investors look for projects with starting low market caps to increase the opportunity of high ROI. A $45 million fundraising goal is slightly on the high side for current ICOs. -1.75

Growth Potential

  • An ICO with an MVP is ahead of the game and appeals to investors. In 2017 RedPen developed an initial mobile application and software to detect story similarity and summarize language comparison. By Q4 2018, RedPen will release a mobile app focused on crypto and blockchain topics. +3.5
  • Producer Ryan Lewis and singer/rapper Macklemore are deeply involved in the creation of RedPen and are not simply lending their names as an endorsement. However, having famous people involved will definitely be a major marketing bonus that will attract more attention to the project. +3.5
  • There are all-stars on the advisory team in the areas of business, entertainment and blockchain marketing, which could sway investors to come aboard. +3

Disposition

With their unique and practical concept, star power and all-star advisers, RedPen could be one of the sleepers of 2018 with excellent potential. The ICO receives a 7 out of 10 rating.

Investment Details

  • Symbol: RPN
  • Platform: Ethereum
  • Price: 1 RPN = $0.82 USD
  • Total Supply: 250,000,000 RPN
  • Payments Accepted: ETH, BTC, FIAT
  • Barred From Participation: USA, Canada, Cayman Islands, South Korea, China
  • Fundraising Goal: $45,000,000 USD

For more information regarding Redpen:

Website: https://www.meetredpen.com/
Twitter: https://twitter.com/meetredpen

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 43 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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