Connect with us

ICO

ICO Analysis: BitClave

Published

on

A brief survey of the companies making the brunt of the bucks online yields Google as a primary result, and other search and data companies not far behind them – Facebook knows at least as much about a given person as does Google. “The people are the product,” goes the adage, and it’s less scary than it makes simple economic sense. Without some product to sell, companies would have no reason to offer such advanced and expensive services. In the ICO rush we’ve seen most industries undergo some form of attempted disruption, and now with the onset of BitClave we’re seeing perhaps a new zenith in terms of ambition: at heart, what they are trying to do is disrupt search, perhaps the pursuit of only the maddest technical idealist.

// -- Discuss and ask questions in our community on Workplace.

The Shape of the Pie in the Sky

There are two main things we need keep in mind when considering the mission being presented here.

The first is that the search in and of itself is a nascent industry, and really we’re only seeing the first iteration of its established modes. The era which directly preceded this one in the 90s was marked by dozens of choices, the first of which were maintained by hand, of databases to hunt for information. In reality, access to information was far more democratized under such circumstances, but we’ll not delve too deeply into the cultural dangers of centralized information access. The era of Google has been marked by a single, growing dominant search engine, more automated than not, which knows more about the user than it does at least a few of the user’s queries. In fact, one could argue that 9 times out of 10 the search engine has more information about the user, by nature of using the search engine and its other resources, than it ever does provide about an individual topic to the user. From a fairness perspective, this seems like a bad deal: people act as data crops for a global, faceless data combine and truly do not even get the carrot they signed up for.

The second thing to keep in mind is that there is a great cultural awareness of data privacy, but much like climate change or world hunger, average consumers do not currently have adequate choices which would protect their privacy. The cost of entry is your privacy, people have grown to accept, but they’re more aware of it than ever.

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

Studies have yielded conflicting results on the subject of how the current and next generation of decision makers actually view their data privacy. In one, we learned that millenials are largely indifferent. In another, they do care. Both situations only distract from the point the author is making, in any case: this generation is aware that their data is not private. Awareness is not enough. Someone could be aware that they are sitting on an oil well, but that awareness will not translate to action unless they are also aware of the value of the oil within it. This is the only type of catalyst that can lead to success for BitClave, which will allow users to monetize their own data.

Let’s see what the prospects of that particular industry are, that of voluntarily forfeiting private information. Short story: it’s growing, just like everything else online, exponentially. According to a Quora answer from someone who appears to know (Aaron Abram, founder of a survey company), online survey companies are extracting more and more from the economy, paying fractional amounts for people to answer long questionnaires.

The biggest fish in this industry makes $200M+ annually with 50% profit margins. And all the top venture capital firms are throwing money to the tune of $50M to $100M per company. With so much chum in the water, there is a feeding frenzy.

While the data that Google collects and the data that survey companies collect are two very different types of data, the point is that personal information is a huge and growing opportunity. So what does BitClave have to do with all this? Well, as you’ve probably guessed, they want to decentralize and monetize consumer search data and marketing information. At heart, their goal is to allow companies to directly market to consumers who are open to it, but at the tail end of their mission is a sizable disruption in the way people understand search.

BitClave proposes a system in which the intermediaries are eliminated and interactions are facilitated by the network itself. Instead of paying any “middlemen”, companies automatically make personalized offers directly to consumers who have opted in for the service.

The “intermediaries” referred to are the various advertising networks, including AdWords, which separate marketers from consumers. In the proposed system, companies will be able to find anyone who owns a dog, for instance, who is in the system, and offer them a product or service in the form of advertising. If the question has become why anyone would sign up for such a directory, then hopefully your familiarity with tokenization will help you understand: people will be motivated by money to be part of the network.

Incentivized Search Also Not New

What we’re talking about is not Bing Rewards or any of the myriad of search bars that share the advertising revenue with the user. Although at heart that is what we’re going to see happening in BitClave, we’re talking about something much more advanced. The Bing Rewards system, which allows people to earn “points” on their search data toward rewards, still uses the old model of throwing an ad up on a wall and hoping that passers by, who may or may not have a passing interest in the product, will take interest in it.

With BitClave we’re talking about something much more novel and innovative: a way to ensure that said ad only appears to those with a stated interest in it. This frees up capital to sweeten the products on offer, such as samples and trial offers, because when these programs are properly targeted they are scientifically proven to yield more sales.

The Future Is Unwritten

For the purpose of this article, both the author and the reader essentially need to suspend our understanding of the machinations and long tentacles of Google, Facebook, Baidu, and the rest of the aging pioneers who currently own the web for most intents and purposes. We must accept that disruption itself is the nature of technology, and so while it may be hard for us to imagine these companies losing market share in a significant way, we have to accept that it is both possible and reasonably achievable if the correct circumstances have arisen. As BitClave themselves put it:

Markets that stifle innovation are always susceptible to technology-based disruption.

The BitClave Network

BitClave is much broader in scope than mere search, but its first iteration will be directly associated with user activated search. The BitClave software itself is a blockchain layer that records user activities, in a way that the user assents to. The system used for this is called BASE, BitClave Activity Search Ecosystem. This is primarily for the advertisers and data aggregation outfits to interface with, so that they can find users who fit the profile they are looking for. Users who interact with the app are then presented with offers from advertisers who are looking for users that match their profile.

All of this will be operated using the CAT token, not to be confused with the BlockCAT token, which we will discuss a bit more in a moment.

BitClave does not mention the creation of their own search engine, which is a definite plus for the sanity of this project. Utilizing existing search engines, or allowing the user to decide the search engine, is a much smarter approach, removing it from the crosshairs of those firms themselves, but also putting it in a position that other networks can exactly mirror its functions and compete with it on grounds that are not based on their superiority, but instead simple virility and reach of existing ad contracts.

In short, BitClave’s first iteration places a shell over existing user search activities and gives advertisers a direct line to these users. The types of data that can be collected and stored in BASE are many, including physical information like building access, wifi connections, GPS information, and more. All of this data can be useful to advertisers trying to sell products, especially regional products. Through the use of cryptography, actual user personal information can be selectively protected and shared by the user, and the advertisers nor BitClave itself do not need actual personal details (name or e-mail address, for instance) to verify whether an offer actually converted or not.

For advertisers, this is what will be most attractive about BitClave: they are only paying for interactions which actually yield money, a radical and novel approach to advertising that couldn’t be successful in a centralized iteration. This is to say: exactly the type of disruption that blockchain and decentralization are meant to induce.

BitClave Token & Value

The CAT name for the BitClave token is unfortunate because there will be naming confusion between exchanges. In the case of BitClave, CAT stands for Consumer Activity Token. (BlockCat already calls its token the CAT, though.) Nevertheless, the value of the token as a member of the whole network needs to be established.

The high view is that advertisers will use the token to pay for listing on the platform and access to the BASE (along with later products BitClave will develop on the ecosystem) and customers will earn these tokens for their participation.

In design, then, the economics of this system are such that one party will continually be dumping onto the other. BitClave are aware that the system will take some time to develop value for both users and advertisers, and addresses this by saying:

While the true value of the ecosystem will take time to attain, reaching a sufficient number of retail contributors and user participants, we believe there is sufficient value for early adopters of the retail platform. Initial users can start to earn CATs by creating profile details, contributing preference and interest data, and posting recommendations for retailers or providers who have not yet joined the system (potentially earning tokens and reputation from other users in the process) similar to a recommendation or referral system. From the outset, the platform will support peer-to-peer contracts which will provide value in bootstrapping the retail marketplace.

Distribution

There will be 2 billion CAT tokens issued during the token generation event. For the purpose of the token, to be issued out as a token of reward by many different advertisers, we can see this distribution as being comfortably suited. Where Kik’s Kin token decided 1 trillion was an appropriate answer, BitClave apparently decided on an amount that humans can get their mind around.

It’s fun to play with numbers. We could make the following calculations based on some data that’s not available, for instance: if the market is 750 billion in 2025 and BitClave has just 1% of that in terms of advertising dollars, the total of the BitClave network’s value would be around 7.5 billion, and the cost of each token would justifiably be over a few dollars each. Let’s say this was a hugely positive outlook and say they only have acquired .1% of the network in that time – the token is still carrying value, so long as the network provides value to advertisers and advertisers are using it. Thus we find the true Achilles’ heel and metric to judge BitClave by: their speed of adoption and expansion and gathering of significant clients for the advertising services is crucial.

BitClave Team

BitClave have cleverly positioned themselves in Mountain View, California, the home of Google’s main campus. This puts them at the hub of the world’s search technology engineers, among a lot of other talent. Therefore we can safely say that if BitClave funds, CTO Patrick Tague’s odds of finding the engineers to get this thing on the road are pretty high. According to his LinkedIn profile, much of Tague’s professional experience has been as faculty at various educational institutions.

CEO Alex Bessonov formerly worked as a mentor for Tim Draper’s Draper University and has otherwise worked with a number of start-up accelerators. His real experience comes from his time as a software engineer working with eBay, Microsoft, and Informatica. Informatica was a pioneer in data analytics. Of his experience there, Bessonov claims:

Responsible for developing client/server data mining applications. Led the team to design a new generation of Informatica’s client suite.

Not hard to draw a straight line to today, where he is heading up a company which seeks to disrupt the very data mining revolution he took part in starting.

The Verdict

We are bullish on all plays which will disrupt digital advertising. We believe the Basic Attention Token is a few partnerships away from meteoric rises and that adChain will find a simultaneous place to operate from. Of adChain, we concluded that the verification of good providers is a valid play in the advertising space. We feel that BitClave takes this idea to the next level – giving businesses direct access to customers, and charging them when they succeed in making a sale. We figure this will probably go further and represents a more novel approach to the problems at hand.

Risk

  • Team are virtually unknown to us, their connections could be lacking, this could slow adoption even further than the next point. -3
  • Adoption will be slow. The firm will spend a lot of money getting both advertisers and customers on board. They may not raise enough to achieve the goal. -1
  • Will face attrition from other outfits which offer nearly identical product. -0.5

Growth Potential

  • Will be very attractive to the current and future generations, who are aware of their data privacy and will gradually become more aware of its monetary value. +4
  • Initially seeks to co-exist with other advertising solutions, instead of relying on any external activities to really initiate its existence. +3.25
  • The noted attrition in the Risk category is less when you consider that advertisers will only pay for what they actually profit from, which will incentivize them to keep CATs for the purpose of advertising on the network. That said, actual token value will rise slower the less that people use the product, and fall off whenever people move to a different product, so the attrition should not be understated either. +3

Disposition

Numerically, our rating of BitClave winds up being 5.75. AdToken received a 6.25, and they are up for a review soon. A rating of 5.75 should be used mostly in determining whether or not you’re going to invest initially, not the long-term success or profitability of the token. Short-term profitability is there: demand for the token will be immediately represented by firms which want to be on the cutting edge of marketing. Long-term profitability is questionable, since we’re sure that alternatives already exist and will continue to emerge, making a network effect difficult for BitClave to establish. As a general investment vehicle, it seems this one could yield some short-term profits, but has a lot of means testing to do before we can determine whether or not it’s a good long-term vehicle for money.

Investment Details

Details are a bit murky on everything. They’ve opened a pre-sale, which gives you access to a dashboard, which gives us some data on the cost and sales of the CAT tokens:

In the whitepaper, token sale details were marked down to “to be announced.”

Now in the dashboard we see that close to 75 million of the tokens have been sold already, raising around $1.9 million so far in the pre-sale, which is now over. The most recent cost of tokens is 7 cents.

This dashboard situation is a security attack vector. By creating an account there, you put the trust of buying these ICO tokens fully in their hands, and anyone sniffing packets in between, and any security misconfiguration that might lead to convenient problems. We urge the exercise of extreme caution in the establishment of an “ICO funding account” with BitClave or anyone else. A net loss of $0 through purchasing on exchanges later is superior to a net loss of 100% lost thanks to a compromise of the ICO’s accounts system.

The sale will open September 15th. Please manually check the website (https://www.bitclave.com/en/#fundraiser) and social media feeds of the project before sending money anywhere, instead of relying on anything sent to your e-mail inbox.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

Rate this post:

Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way.
0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this.
Loading...

5 stars on average, based on 1 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




Feedback or Requests?

Click to comment

You must be logged in to post a comment Login

Leave a Reply

ICO

ICO Analysis: CloudMoolah

Published

on

CloudMoolah was successfully launched in the USA in October 2017 with currently over 300 developers and more than 10 million gamers using the platform. CloudMoolah is designed to facilitate and manage payments seamlessly between game developers, gamers and payment merchants in a convenient and secure manner on a global scale.

// -- Discuss and ask questions in our community on Workplace.

The project offers unity developers the opportunity to collect in-app revenues from 100+ million gamers and 500,000 retail points of sales in Southeast Asia. The use of blockchain technology will ensure security and efficiency of gaming transactions while increasing cost savings for developers. CloudMoolah will allow game developers to collect in-app revenues from credit card users and noncredit-card users, which is extremely valuable considering the credit card penetration is less than 3% in Southeast Asia. CloudMoolah combines popular localized payment methods such as Telco Top-Up Cards, Prepaid Cards, Ebanking And The New Moo Token to capture this market.

Token

The MOO token is an ERC20 token used on the Ethereum platform which will have a circulating supply of 300 million and a total supply of 500 million. When released, the MOO token will be available for purchase/trade on public exchanges. Also, MOO can be traded for CloudMoolah Points (CMP), the in-app virtual currency used for payments and transactions within the MOO store. The MOO store is a third party app store populated with Unity content enabling efficient and secure transactions between gamers and developers. Developers will have access to over 100 million gamers through the MOO store.

The public ICO begins March 1, 2018, and ends March 31, 2018. The MOO token price will be $0.30 and have a hard cap of $30 million. The link to join whitelist is here.

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

The token distribution is as follows:

  • 41% private/public sale
  • 22% founders/senior management
  • 17% suppliers
  • 10% company
  • 5% staff
  • 5% advisors

Team

The CloudMoolah team has over 30 years experience in the video game industry in Asia with a stellar track record of publishing blockbuster game titles such as World of Warcraft, EA SportsTM FIFA Online 2, Starcraft 2 and Counter-Strike Online. Co-founder and COO Jonathon Sze successfully built EA SportsTM FIFA Online 2 fan base from zero to 25 Million in Southeast Asia. Co-founder and Chairman Roland Ong brought World of Warcraft to Asia and was the founder of IAHGames which won rights for top-rated games such as Starcraft 2, EA Sports FIFA Online 2, and Counter-Strike online. Co-founder and CFO/CIO Benjamin Cher has closed over $500 million worth of VC/PE deals in his career. The complete list of team members and advisors is listed in their whitepaper.

Partnerships include Unity Technologies (Asia’s largest and the world’s most popular game development engine), True Digital Plus, VTC Online, MOL, Softworld, Bluepay, IAH Games, UniPin and Sam & o Group.

Verdict

While CloudMoolah intends to cater to millions of gamers and developers around the world, its primary focus will be on the Asian market, which has been generally under served by mainstream digital payment services. With an experienced and successful team, strategic partnerships  and proven business model, CloudMoolah appears to be on track to make significant headway in the Asia gaming market.

That being said, there are some implementation risks associated with the project. In particular, CloudMoolah is targeting a highly diverse Asian market that differs along multiple strata. This could be seen as one of the major challenges to successful implementation.

Risks

  • As with many ICO’s, the executive team has outside obligations and cannot focus 100% of their attention to the project. -2
  • The project’s main focus region is Southeast Asia, which consists of 11 countries with differing demographics, economics, and languages that can all become major obstacles to mass integration. -1.5

Growth Potential

  • A+ team with decades of experience and huge success within the gaming industry. +5
  • CloudMoolah is an established business that has already made crucial partnerships with both global and local markets. +3.5
  • $30 million market cap with a low 300 million circulating supply. +1.5

Disposition

Working with gaming developers, CloudMoolah appears to be committed to achieving an excellent gaming experience for gamers worldwide. The team comes with great success in the gaming industry that, if applied to blockchain, can create huge cost savings for gamers and larger profits for developers. This leads us to the view that CloudMoolah may be poised for great things. Based upon merits observed, CloudMoolah receives a 6.5 out of 10 rating.

Investment Details

  • Symbol: MOO
  • Market Cap: $30M
  • Circulation Supply: 300 Million MOO, Total Supply: 500 Million MOO
  • Payments Accepted During Crowdsale: ETH
  • Crowdsale DateMarch 1, 2018 – March 31, 2018
  • Token Price: 1 MOO = 0.30 USD
  • Jurisdictions barred from participation: China, USA

For more information regarding CloudMoolah:

Website: cloudmoolah.io (team, advisors, whitepaper)
Whitelist: kyc.cloudmoolah.io
Facebook: facebook.com/cloudmoolah/
Telegram: t.me/cloudmoolah (20,549 members)
Reddit: reddit.com/r/CloudMoolah/
Twitter: twitter.com/cloud_moolah
Medium: medium.com/@cloudmoolah

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

Rate this post:

Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way.
0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this.
Loading...

4.9 stars on average, based on 10 rated postsKent Hamilton is a cryptocurrency day trading ninja, specializing in altcoins. Founder of CryptoDayTrader.io




Feedback or Requests?

Continue Reading

ICO

ICO Analysis: TE-FOOD

Published

on

TE-FOOD is now the biggest farm-to-table food traceable system in the world. TE-FOOD serves over 6,000 businesses while averaging more than 400,000 transactions on a daily basis, which results in serving well over 30 million people. TE-FOOD has integrated 2,600 retailers and markets, 3,100 farms, 3,400 livestock agents and 190 wholesale distributors into their system.

// -- Discuss and ask questions in our community on Workplace.

TE-FOOD coordinates with governments, supply chain companies and consumers to enhance food safety, eliminate food frauds and minimize costs for supply chain companies. The entire supply chain will become more efficient through the use of one interoperable transparent ledger; this will help avert large-scale food recalls and enable smaller, targeted recalls.

Currently, the main focus of TE-FOOD is  the emerging countries that account for 60% of the world’s population along with 45% of GDP, and which needs massive technological disruption because of the level of distrust in their food supply chains. Started in Vietnam and having found success, TE-FOOD is aiming to be in 17 countries within the next five years.

TE-FOOD’s revenue sources are the following:

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

1. Selling physical and logical identification materials
2. Charging transactional costs
3. Selling food transport environment sensors
4. Charging monthly or sales volume dependent fees on the marketplace

Token

The company is issuing TFOOD tokens, which are ERC-20 tokens created to be used within the TE-FOOD system for the following:

1. Pay for transactions
2. Pay for value-added information
3. Rewarding conscious consumer behavior for using our Consumer mobile app

A total of 1 billion TFOOD tokens are to be created with 51% being available for purchase during the public sale which is scheduled to commence on Feb 22, 2018, and conclude March 22, 2018. TFOOD tokens should be immediately transferred and can be used in the TE-FOOD system after completion of the token sale.

Team

A Vietnamese and Hungarian company combined to create TE-FOOD with a team that includes more than 20 members (each listed with details on their website along with LinkedIn links). The team is led by CEO Dr. Trung Dao Ha (Co-Founder of Thien Minh Group, President of Hochiminh City High Technology Association, Austria Honorary Consul in Hochiminh City for the Austrian Government and Co-founder/CEO of DAO advanced Technology), CeO Erik Arokszallasi (CEO of Erba 96 Ltd) and CMO Marton Ven (CEO at Flumen and CMO at Erba 96 Ltd).

TE-FOOD works with some of the biggest retail food companies in Asia such as AEON, Lotte Mart, JAPFA and C.P. Group. The government of Vietnam’s largest city, Ho Chi Minh City, also employs TE-FOOD. Current partners include: GS1 (barcodes), Unisto (security seals) and Zalo (message/call app).

Verdict

TE-FOOD is developing a scalable, cost-effective system for tracking, securing and ensuring quality for global food transportation which will reduce corruption, theft, fraud and food-borne illnesses. Identification applications are used to track livestock, transports and fresh food packages from the farm to the table. This will enable fresh food sold in retail to be tracked back to their origins. TE-FOOD is able to track food items throughout the entire supply from beginning to end while accessing quality information.

TE-FOOD has been operating in Vietnam since 2016 with a proven track record and buy-in from thousands of businesse. If the company is able to successfully integrate its functioning business to its tokenized model with participation from current clients, along with expanding to new markets, it may find success for itself and investors.

Risks

  • When seeking to expand to new countries, TE-FOOD may face a variety of difficult regulatory and compliance issues working with different governments and agencies. -2
  • The executive team, though accomplished, is still involved with other businesses which may detract from putting their full efforts into the success of TE-FOOD. -1.5
  • Although TE-FOOD does already have a working business, which is definitely a positive, they will still face strong competition from other blockchain companies. -1

Growth Potential

  • The company already has an established working product and with key partnerships with multiple businesses and the government of Vietnam. +5
  • TE-FOOD is scheduled to be in 17 countries within five years according to their roadmap. +2.5
  • TFOOD tokens will be immediately released and available to all investors. +3.5

Disposition

With nearly 80% of food fraud involving fresh food products and livestock, over 400,000 annual deaths due to food contamination and the health threat of antibiotics overuse in animals used for food, TE-FOOD’s main mission is to greatly reduce these issues by making the fresh food supply chain transparent and more effective through a modern, but affordable ecosystem. Having an already working business model combined with the ability to scale, TE-FOOD appears to have the means to accomplish this mission if everything goes to plan. TE-FOOD receives a rating of 6.5 out of 10.

Investment Details

  • Symbol: TFOOD
  • Type: Utility
  • Price: $0.05
  • Accepted Payments: ETH
  • Public Sale Date: Feb 22, 2018 – March 22, 2018 (Bonus levels – 15% Week 1, 12% Week 2, 10% Week 3, 5% Week 4)
  • Public Sale Amount: 512,000,000 TFOOD (51% of total) to be sold. 1,000,000,000 TFOOD total supply
  • Jurisdictions Barred from Participating: None mentioned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

Rate this post:

Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way.
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 5 (2 votes, average: 4.50 out of 5)
You need to be a registered member to rate this.
Loading...

4.9 stars on average, based on 10 rated postsKent Hamilton is a cryptocurrency day trading ninja, specializing in altcoins. Founder of CryptoDayTrader.io




Feedback or Requests?

Continue Reading

ICO

ICO Analysis: Endor

Published

on

Endor.coin, more commonly known as Endor, is a behavioral analytics protocol for businesses as well as individual users. The team has dubbed the project as the “Google for predictive analytics.”

// -- Discuss and ask questions in our community on Workplace.

Until now, high costs have kept out anyone but large organizations from accessing artificial intelligence and predictive analytics. Most predictive questions require data scientists, weeks of iteration, and consistently updating data models to produce accurate results. Using blockchain technology and automation, Endor democratizes this data making it available for anyone to use – no fancy Ph.D. required.

Social Physics

Endor expands on a new, MIT-based science, Social Physics. This science states that each set of event data, like credit card purchases, contains certain human activity patterns within the data. If you’re able to detect these patterns, you can create more accurate predictive analytics than normal machine learning.

Automatic Prediction Engines for Enterprises

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

Endor’s first focus is on an automated “Data as a Service” platform for enterprise clients. With this engine, a business can upload a set of behavioral data, and after a short integration (a few hours at most), they’ll be able to ask questions about the future behavior of the subjects in the data set.

The team has already used this platform in studies to measure brand loyalty, new product adoption, and market campaign effectiveness at Coca-Cola as well as detect ISIS activists on Twitter. All of this done at a fraction of the cost of current systems.

Data Science for the Masses

After the successful implementation of Endor for enterprises, the team plans to use the protocol to fully democratize behavioral predictions. Through the decentralized nature of blockchain technology, Endor connects users to data providers in a cost-effective, trustless way ensuring that the predictions they receive are as accurate and affordable as possible.
At first glance, this may not seem as beneficial for individuals as it is for organizations. Imagine this, though. As a cryptocurrency investor, you want to know, “What tokens are going to increase in price by 20% in the next month?” With Endor, you now have access to the robust predictive trading engines that were previously only available to institutional investors and the uber-wealthy. Although the answer you receive may not be perfect, it still gives you a critical edge over those not receiving it.

Token

The Endor team is designing the protocol in a way that connects to an existing blockchain as well as off-chain datasets. As a user, you must pay EDR tokens to make a prediction request. The larger and more complex your request, the more EDR you need to pay. Two potentially separate entities receive this payment. The first is analytical data providers who supply the robust data sets used in the analytics. The other are those who perform the intensive computations on those data sets.

The team will eventually open up the Data Layer so that providers can additionally sell their data to outside parties.

Team

PhDs, data scientists, and product experts comprise the majority of the Endor team with a large number of members tied to directly to MIT.

Dr. Yaniv Altshuler, co-founder and CEO, is an MIT researcher and recently published “Swarms and Network Intelligence in Search” – a fitting book for the Endor protocol. Another MIT co-founder, Professor Alex Pentland, created Social Physics and is a founding member of advisory boards for many notable organizations like Google and the UN Secretary General.

Beyond a rockstar team, Endor is already working with some big players in the product and service industries. The list of partners includes Mastercard, Coca-Cola, Walmart, and Travelers Insurance, to name a few. On the blockchain side, the team has formed strategic partnerships with Bancor and Enigma.

Tokens and Distribution

The team hasn’t yet released any information on the number of tokens or how they’ll distribute them.

However, they outline in their whitepaper that they’ll use the majority of the ICO contributions for research and development. The team will also use up to 10% of the proceeds to form a joint partnership with a world-leading research institute. Additionally, up to 30% of funds will be used to purchase proprietary technology such as prediction engines.

Verdict

Endor is using Social Physics to provide better predictive analytics to businesses as well as individuals. The enterprise protocol has already been successfully tested and used by numerous Fortune 500 companies while the individual-facing product will be available at the end of 2018.

Even though the token distribution details haven’t been released, the team and partnerships alone are strong indicators that this could be a valuable opportunity.

Risks

  • No token details. The team has yet to release any details about the token distribution. Even with a great project, poor distribution could be detrimental to investor returns. (-3)
  • Dependence on a consumer product. The enterprise protocol is only one half of the project. The half for individuals hasn’t been built yet and has a lot to prove. (-3)

Growth Potential

  • Numerous use-cases. There’s no shortage of scenarios that benefit from predictive analytics. AI, machine learning, and behavioral science are becoming more valuable each year. (+4)
  • All-star team. This is exactly the type of team you want working on a project like this. From MIT data scientists to blockchain experts, they’ve got it all. (+4)
  • Successfully tested product. Having a working product puts Endor ahead of the majority of other ICOs. The fact that it’s been tested with big-name companies is just the icing on the cake. (+5)

Disposition

Endor scores an impressive 7 out of 10. The project checks off the boxes you want to see in an ICO. Strong team? Check. Large market? Check. Working product with customers? Check and check.

The only unknown, for now, is how they’re going to distribute the tokens after the ICO. If the Endor team stands by their mission of decentralization and democratization with fair distribution, this has the potential to be one of the most exciting ICOs of the year.

Investment Details

Endor has not announced a date for their crowdsale yet. However, you can check out their website to stay up-to-date with any news or updates.

  • Type: Utility
  • Symbol: EDR
  • Platform: Ethereum
  • Crowdsale: Pending
  • Soft/Hard Cap: Pending
  • Price: Pending
  • Jurisdictions Barred from Participation: Not specified
Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

Rate this post:

Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way.
4 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 54 votes, average: 5.00 out of 5 (4 votes, average: 5.00 out of 5)
You need to be a registered member to rate this.
Loading...

4.5 stars on average, based on 11 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




Feedback or Requests?

Continue Reading

Recent Comments

Recent Posts

A part of CCN

Hacked.com is Neutral and Unbiased

Hacked.com and its team members have pledged to reject any form of advertisement or sponsorships from 3rd parties. We will always be neutral and we strive towards a fully unbiased view on all topics. Whenever an author has a conflicting interest, that should be clearly stated in the post itself with a disclaimer. If you suspect that one of our team members are biased, please notify me immediately at jonas.borchgrevink(at)hacked.com.

Trending