ICO Analysis: Bgogo

Bgogo is a crypto asset exchange project with the unique feature of having supernodes that decide on which crypto assets get listed. This is opposed to other exchanges where listing decisions are up to the exchange and not the community.

Supernodes on Bgogo are selected on a quarterly basis based on the top 21 holders of BGG tokens (also subject to vetting by the Bgogo team). During their quarterly tenure, supernodes (after the first group of supernodes) cannot touch their BGG stake.

Supernodes get 1 vote that can be used to list 1 digital asset as well as 20% commission per trade for their listing.

The list of current supernodes is impressive and boasts some big names in the blockchain space, including Pantera Capital, ICODrops, DHVC (Danhua Capital), Arrington XRP Capital, Hashed, Signum Capital, and more.

The project also has $10m in investor funding (Pre-A and A round) from VCs, such as Sky9 Capital, Node Capital, Hike Capital, and Goopal Digital.

Token

The BGG token acts as a proof of stake for the platform (e.g. hold enough and become a supernode), and active traders are rewarded in BGG for their activity.

The total supply of BGG is 10 billion with the following token distribution:

  1. 50% mining rewards
  2. 20% founding team
  3. 20% ecosystem development and operation
  4. 10% first supernodes and strategic investors

Users of Bgogo “mine” Bgogo’s token (BBG) whenever they trade on the exchange. Users get BGG equal to 105% of their cumulative trading fees (in effect, negative trading fees) every 30 minutes as a reward. Bgogo platform fees can be viewed here. Mining rewards may be adjusted as the platform grows but according to the Bgogo whitepaper, a minimum trading fee rebate of 100% will be retained.

Bgogo also performs daily buybacks of BGG. Every 24 hours, 100% of the trading fees (BTC, ETH, and fees for other Bgogo-traded assets) collected by Bgogo is used to repurchase BGG. Repurchased tokens are then burned by sending them to a publicly known burn address.

BGG can also be bought and sold.

The total amount of daily mineable tokens is capped and unlocked at the same rate as ecosystem development and operation tokens. Team tokens are vested over 4 years, with 25% of tokens released at the end of each year.

The 10% of BGG that was sold to initial supernodes as well as strategic investors and partners during the private sale was sold for a total of 15,000 ETH (10,500 ETH for supernodes and 4,500 ETH for strategic investors and partners). The private sale price was 1 ETH = 66,666 BGG, and each supernode was allocated 500 ETH or 33,333,000 BGG.

On the first day of the token’s listing, 50% of private sale tokens are initially unlocked to provide baseline liquidity for BGG. The rest is vested over 5 months in 10% installments. In addition, from the first day of BGG listing, token holdings of all supernodes will be made available on the Bgogo site. In other words, top BGG holders and their positions will be made public and changes in supernode positions can be seen in real-time.

The “public sale” for BGG is actually a genesis mining (beginning of mining, or earning, BGG through trading) event.

The event starts 24 hours prior to the beginning of mining being open to the public. The value of BGG will be pegged to ETH at the same price of the private sale. However, given that “miners” receive 105% trading fee rebates in the form of BGG, “public sale” or genesis mining participants are in effect, getting a 5% bonus on top of the private sale price. In other words, public sale participants are getting BGG cheaper than private sale participants, with NO lockup. Though the catch is that the maximum mining allocation is 10 ETH vs. supernodes who were allocated 500 ETH of BGG each.

To get whitelisted for the BGG genesis mining event, users have to take part in the BGG Proof of Care contest and are placed into tiers based on their performance. For full details, see the BGG Genesis Mining Event page.

Team

CEO Maximilian Wang – Wang is a former Facebook software engineer and founded Facebook’s crypto syndicate. Wang also advised popular blockchain project Quarkchain, which had a successful ICO.

CTO Nicolas Chen – Chen worked at Facebook’s US headquarters and was responsible for maintaining network security for Facebook’s greater than 2 billion users across its Facebook, Whatsapp, and Instagram properties. He also won the ACM International Collegiate Programming Contest (ICPC).

COO Oscar Song – Song has experience working at large exchanges, as he was former operations chief at Huobi, one of the world’s biggest digital asset exchanges.

CSO Ciara Sun – Sun worked at Boston Consulting Group, Deloitte, provided asset and portfolio management for billion scale hedge funds and private equity funds, and won the 2018 Blockchain Consensys without Borders Summit Project.

Other core team members have backgrounds working around the world in locations like Silicon Valley, Hong Kong, and Singapore for renowned companies like Facebook, Microsoft, Alibaba, Twitter, and more.

Verdict

Below is a breakdown of the risks and growth potential of Bgogo.

Risks

  • Private sale vesting could be done over a longer period (-0.5)
  • Public sale (genesis mining) allocations could be bigger (-0.5)

Growth Potential

  • Impressive team (+3)
  • Impressive list of supernodes shows big players’ belief in and support for the project (+2)
  • Lots of hype, e.g. large Telegram (+2)
  • Great idea for traders (+1)

Disposition

Though private sale vesting is over a somewhat short period and public sale allocations pale in comparison to private ones, the team, list of supernodes, hype, and idea make Bgogo an extremely attractive project. Who knows – maybe getting some BGG early could be like getting some Binance tokens (BNB) before Binance took off. Bgogo receives a 7/10.

Investment Details

  • Type: Unspecified – Utility
  • Symbol: BGG
  • Platform: Unspecified
  • Crowdsale: TBA
  • Minimum Investment: Unspecified
  • Price: 1 ETH = 66,666 BGG (private sale), 1 ETH = 69,999.3 BGG (public sale aka genesis mining event)
  • Hard Cap: 15,000 ETH (~$6.3m)
  • Payments Accepted: Unspecified
  • Restricted from Participating: Unspecified

For More Information

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