When Google initially acquired DoubleClick in 2007, the organization maintained that its user data was separate from ad tracking; however, the report finds that that’s no longer the case. Not only that, but while Google has not hidden the information from the public, they haven’t announced the change either.
It’s available for anyone to see, but if you don’t know the changes have been made, what is the likelihood that you will seek out the updated policy?
“We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.”
Now, however, it states:
Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.
Interestingly, enough, it was reported recently that according to Google, the general public is obsessed with Republican presidential nominee Donald Trump.
A brief study on Google Trends found that the masses have a lot of hate for Trump, and as such he is talked about a lot. What the trends don’t show, though, is what people are actually saying. It could be that due to Trump’s negative and repulsive comments mentioned over recent weeks, people are turning to social media to read more about him, necessarily because he is liked.
It seems, however, that Google will now be tracking and identifying what we are doing online as a way of bettering the ad services they provide for us.
Featured image from Shutterstock.