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Google Can Now Track You Online with its Updated Privacy Policy
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Google Can Now Track You Online with its Updated Privacy Policy

by Rebecca CampbellOctober 24, 2016

Google has recently updated its privacy policy meaning that it can now track and identify individuals online via information from its DoubleClick ads, reports Betanews.

When Google initially acquired DoubleClick in 2007, the organization maintained that its user data was separate from ad tracking; however, the report finds that that’s no longer the case. Not only that, but while Google has not hidden the information from the public, they haven’t announced the change either.

It’s available for anyone to see, but if you don’t know the changes have been made, what is the likelihood that you will seek out the updated policy?

According to an archive of Google’s privacy policy, it said:

“We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.”

Now, however, it states:

Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.

Many, however, might not necessarily see this new change in a positive light. For many of us, we already see plenty of ads when we go online aimed at persuading us to click on ads that have been generated depending on what we’ve searched for, but with Google’s updated privacy policy it could mean more data collection and more ads in the future.

Whether or not many Google users are aware of the recent change is not known. Yet, as Betanews highlights Google may have already tricked plenty of users into opting-in without fully realizing the consequences of doing so when it comes to the new privacy policy. After all, who is going to go through a document that details the new change? Considering the fact that Google hasn’t announced the new policy means that very few people will actually know about it, let alone read through it.

Interestingly, enough, it was reported recently that according to Google, the general public is obsessed with Republican presidential nominee Donald Trump.

A brief study on Google Trends found that the masses have a lot of hate for Trump, and as such he is talked about a lot. What the trends don’t show, though, is what people are actually saying. It could be that due to Trump’s negative and repulsive comments mentioned over recent weeks, people are turning to social media to read more about him, necessarily because he is liked.

It seems, however, that Google will now be tracking and identifying what we are doing online as a way of bettering the ad services they provide for us.

Featured image from Shutterstock.


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