In a Facebook post Friday night, founder of the popular social network Mark Zuckerberg took time to outline the steps the company will take to tackle its “fake news” problem, which has been a hot topic in the wake of the election. One way the social media behemoth plans on doing that is by making sure fake news sites can’t profit.
Mr. Zuckerberg calls it “disrupting fake news economics.”
“A lot of misinformation is driven by financially motivated spam,” he posted. “We’re looking into disrupting the economics with ads policies like the one we announced earlier this week, and better ad farm detection.”
Mr. Zuckerberg underscored that Facebook takes “misinformation serious” and reinforced the company’s goal “to connect people with the stories they find most meaningful.”
The social media tycoon admits “We’ve been working on this problem for a long time.” There’s more work to be done, he says.
“Historically, we have relied on our community to help us understand what is fake and what is not,” he wrote in the long post. “…The problems here are complex, both technically and philosophically. We believe in giving people a voice, which means erring on the side of letting people share what they want whenever possible. We need to be careful not to discourage sharing of opinions or mistakenly restricting accurate content. We do not want to be arbiters of truth ourselves, but instead rely on our community and trusted third parties.”
Mr. Zuckerberg claims the percentage of misinformation is small, then outlines what Facebook will do, including stronger detection, easy reporting by users, third party verification via fact checking organization, warnings for stories flagged as false by other users, and raising bar for articles which appear in related articles suggestions.
“Some of these ideas will work well, and some will not,” he admits. “But I want you to know that we have always taken this seriously, we understand how important the issue is for our community and we are committed to getting this right.”
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