ICO Analysis: DreamTeam
DreamTeam is an “infrastructure platform and payment gateway for esports and gaming.” Striking while the iron’s hot, the project is entering the $50 billion (and growing) global esports market.
The current esports landscape is plagued with fraud, a lack of business tools, and limited advertising revenue. Because of this, average revenue per user (APRU) is lower than many other industries. As a blockchain-backed payments gateway, DreamTeam is working to solve these issues. Let’s take a more detailed look at how they’re doing it.
It’s not uncommon for esports teams to be withheld sponsorship money and/or tournament winnings. And, on the other side, some esports teams are guilty of breaking sponsorship deals – even with a signed contract in place.
DreamTeam records sponsorship and tournament deals in smart contracts utilizing a PayPal-esque system. Once the terms of the contract are met (e.g. a team wins a tournament), the funds are automatically sent to the correct party. This adds a level of accountability to contracts in the space without having to rely on ineffective, or potentially corrupt, third parties.
Monetary Business Tools
Right now, forming and running teams as well as organizing gaming tournaments is an expensive, manual process. Although business management tools are prevalent in other industries, esports seems to have been left behind.
With DreamTeam, you can analyze and recruit players, track performance, and manage your team. Additionally, you’re able to measure media reach and accumulate that data for sponsors. As a tournament organizer, you have an all-in-one platform to plan and manage your event, including communicating with potential players and teams.
Other than a brief mention of smart contracts in the whitepaper, though, it’s not entirely clear how the blockchain will benefit this aspect of the platform.
While some large players have been able to capitalize on esports advertising, it’s a difficult process for most. There’s little to no opportunity for individuals and small businesses to support their favorite team or sponsor local tournaments.
Beyond the previously mentioned features, DreamTeam also includes a marketplace that connects teams with sponsors as well as tournaments with advertisers. Following a Google Adwords-type set-up, advertisers can search for teams that fit their needs and offer them compensation for promoting their brand. Once again, smart contracts are the backbone of these deals and ensure accountability.
The DreamTeam Token (DREAM) is an ERC20 token and the sole currency on the platform. This means that you must use DREAMfor all DreamTeam services. Smart contracts power the platform services, including:
- Player compensations
- Team trades
- Advertising agreements
- Tournament payouts
- DreamTeam charges a ~5% fee on any transaction through these services.
Additionally, the platform includes various premium features that you’re able to access for a DREAMfee. These premium features are for teams and individual players alike, costing ~$5 / month of players and ~$20 / month for teams.
DreamTeam already held one token sale in December in which they reached their $6 million hard cap. Their second token sale begins on April 12th and will run until May 19th. It begins with a pre-sale during the first week in which you can purchase DREAM at a 15% discount.
The exchange rate for the token sale is 1 ETH = 1600 DREAM, but the team accepts both ETH and BTC for the exchange. There’s a 0.1 ETH minimum contribution, and there’s no maximum to the amount you can purchase.
The remaining token sale has an overall cap of $39 million with a $7 million cap on the upcoming pre-sale phase.
The DREAM token distribution is as follows:
- 60%: Token sale
- 15%: Pro-teams and tournament organizers (2 years vesting)
- 10%: DreamTeam and early investors (2 years vesting)
- 10%: DreamTeam reserve
- 5%: Advisory board and partners
I find it slightly odd that pro-teams and tournament organizers receive such a large number of DREAM tokens. If the platform truly brings value to those parties, the team shouldn’t have to incentivize them with tokens.
The DreamTeam Crew is well versed in the esports world. Co-founder Alexander Kokhanovskyy has over 17 years experience in the industry. During that time, he started Na’Vi, one of the most popular teams in esports history. Volodymyr Panchenko, DreamTeam’s other co-founder, has sold over 15 million games in the last 5 years and runs skins.cash, the world’s second largest virtual items trading marketplace.
The team roster is lacking any notable blockchain names. However, the advisory board includes Sundance DiGiovanni, co-founder of Major League Gaming (MLG), and Ralf Reichert, CEO of the Electronic Sports League (ESL). With those industry leaders supporting the project, DreamTeam shouldn’t have a problem getting initial adoption.
DreamTeam is targeting a large and growing industry with a suite of blockchain-backed products. Providing payment channels, business tools, and advertising capabilities, the project has it all.
While other projects, like Enjin Coin, are focusing on a specific aspect of gaming, virtual goods ownership, DreamTeam seems to be throwing spaghetti at the wall to see what sticks. If one of their features strikes a chord with the community, though, the strategy pays off. However, spreading themselves so thin may just lead to a bunch of half-baked offerings.
- Poor token distribution. With only a 60% distribution to ICO contributors, the project is far from decentralized. The 15% payout to pro-teams and tournament organizers is also a little worrisome. (-4)
- Lack of product focus. The team is trying to make the platform into an all-in-one solution for the esports industry. It’s almost always better for projects to focus on one problem and grow from there. (-3)
- Growing market. The esports market is booming and is showing no signs of slowing down. If DreamTeam can solidify themselves as the platform for teams and organizers, the sky’s the limit. (+3)
- Rockstar team. From the co-founders to the advisors, the team is fully plugged into the target market. Partnerships with ESL and Na’Vi go a long way. (+6)
- Early traction. Getting early traction is one of the most important signs of a successful project. The platform, in beta, already has 120 thousand registered users and 20 thousand registered teams. (+5)
DreamTeam scores a respectable 7 out of 10. Although I disagree with the overall product strategy, the numbers speak for themselves. Even though the project is only in beta, the team has proven that there’s ample demand.
If the user base continues to grow at the same impressive rate and the platform can retain those already on it, DreamTeam should see a large amount of success. With the pedigree of the team behind the curtains, I don’t think this would surprise anyone.
The final DreamTeam token sale starts on April 19th. You can apply on their website here.
- Token Symbol: DREAM
- Platform: Ethereum
- Token Price: 1 ETH = 1600 DREAM
- Hard Cap: $21 million
- Min. Investment: 0.1 ETH
- Sale Date (Phase 2): Apr. 19, 2018 – May 19, 2018
- Payments Accepted: ETH, BTC
Featured image courtesy of Shutterstock.