How to Dominate Cold Calling | Hacked: Hacking Finance
Hacked: Hacking Finance

Entrepreneurship

How to Dominate Cold Calling

Posted on .

How to Dominate Cold Calling

Introduction

This article was posted on Tuesday, 18:06, UTC.

Selling is hard, and selling to complete strangers through the phone can be even harder. A lot of people dread the cold calling option and never really give it a go. Truth is, it can be extremely useful, but the lack of a proper cold calling strategy is only going to lead to failure and embarrassment. Nevertheless, cold calling can sometimes be a necessary strategy, and there is a lot you can do to be successful at it.

// -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- //

First off, you need to acknowledge that when cold calling, there’s always a risk the other person will hang up without giving you a chance. Nervousness, fear of rejection, and the lack of a strategy are usually what sets people up for failure. Let’s address these issues, one by one.

Overcoming nervousness

Nervousness essentially makes you uncomfortable while calling prospects and, as incredible as it may sound, people on the other end can feel it. If you are going to sell you need to sound confident, so overcoming your nerves is crucial.

Step 1: Write a script

The first thing you should do is to write a script. It will calm you down and help make sure you don’t forget anything that is relevant. Some may argue this will make you sound unnatural, but that is something you can work on. The script should include an intro, your pitch (a problem and your solution) as well as common formalities.

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

Step 2: A proper environment

You need to make sure there’s a proper environment around you. Cold calling inside of a poorly lit office will make you miserable, and if you are trying to sell people misery you won’t be successful. To fix the problem, experts suggest you should have some light background music and a mirror in your office (as it will give you some much-needed human contact.)

Step 3: Behavior

Stand up and move around instead of staying at your desk. That will help you feel more confident. Moreover, you should smile. If you smile your mind will add sincerity and enthusiasm to your voice.

Practice will make nervousness eventually disappear, as you will soon know exactly what you are doing while calling potential clients.

// -- Get exclusive consultation for as low as $249 per month on MoneyMakers.com -- //

Overcoming the fear of being rejected

It’s natural to fear rejection, and in some cases the thought of not being able to provide for your family is not enough to overcome it. People can still try, but if they’re scared the potential customer will feel it. Insecurity will lead to failure.

In some cases, no amount of self-talk is going to help. So how do you overcome the problem? It has been suggested that a great way to do so is to have rejection as your goal. That doesn’t mean you should purposefully try to fail, but that instead of trying to achieve a huge degree of success, you should try to achieve a large amount of failures, making success the side dish.

Let me explain: Let’s say you’re selling a specific product in a company and that, on a weekly basis, you need to make at least three sales to keep your job. Before you reach your goal, you will be scared of being rejected and may let your fear influence your work. If you do reach your goal, chances are you are going to wind down and worry about next week. Now let’s say you set your own goal: To be rejected at least 30 times every week. If so, every time you are rejected you will come a little closer to your goal, and every time you sell, you are only going to have to work harder to be where you want to be. That doesn’t mean you shouldn’t always try your best, on the contrary; it means you should strive to improve every time you get rejected, so the goal becomes harder and harder to reach.

With this strategy, you will soon neglect the fear of being rejected, as the “no” on the other side of the phone is going to be the wind beneath your wings. Failure is part of the path to success – as Michael Jordan puts it:

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Defining a strategy

Everything stated above should be part of your strategy, but it doesn’t need to end there. Cold calling is just like any other activity, in a sense that practice makes perfection, and that everyone has their own strategy and routine.

So take everything we discussed above and start making calls. Try out new things you believe might kill the tension and break the ice. Remember that, if you are comfortable, callers will be much more receptive and will allow you to pitch.

Images from Shutterstock.

Important: Never invest money you can't afford to lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here.



Feedback or Requests?

Francisco Memoria

Francisco Memoria

Cryptocurrency enthusiast, writing about financial freedom and the future of money

There are no comments.

View Comments (0) ...
Navigation
The team:
Dmitriy Lavrov
Analyst
Dmitriy Lavrov is a professional trader, technical analyst and money manager with 10 years of trading experience. He covers Forex, Commodities and Cryptocurrencies. He is among the top 10 most Read More
Jonas Borchgrevink
Founder
Jonas Borchgrevink is the founder of Hacked.com and CryptoCoinsNews.com. He is a serial entrepreneur, trader and investor. He shares his own personal journey on Hacked.com. // -- Discuss and ask Read More
P.H. Madore
ICO Analyst
P. H. Madore lives in Arkansas with his wife and children. He has covered the cryptocurrency beat over the course of hundreds of articles for Hacked’s sister site, CryptoCoinsNews, as Read More
Mate Csar
Analyst
Trader and financial analyst, with 10 years of experience in the field. An expert in technical analysis and risk management, but also an avid practitioner of value investment and passive Read More
Justin O’Connell
Journalist
Justin O’Connell is a cryptocurrency journalist who works have appeared in the U.S.’s third largest weekly, the San Diego Reader & VICE. // -- Discuss and ask questions in our community Read More
Mati Greenspan
Analyst
Senior Market Analyst at Etoro.com. // -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- // Important: Never invest Read More
Rakesh Upadhyay
Analyst
Rakesh Upadhyay is a Technical Analyst and Portfolio Consultant for The Summit Group. He has more than a decade of experience as a private trader. His philosophy is to use Read More
Pamela Meropiali
Account Manager
Pamela Meropiali is responsible for users on Hacked.com. // -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- // Read More
Joseph Young
Journalist
Joseph Young is a finance and tech journalist & analyst based in Hong Kong. He has worked with leading media and news agencies in the technology and finance industries, offering Read More
S&P 500: Short-Term Sell S&P 500 Futures, 4-Hour Chart Analysis…