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Did PCHAIN’s Times Square Marketing Ploy Fall on Deaf Ears?

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Little known altcoin, PCHAIN (PAI) just celebrated the successful launch of its testnet by hiring the Thomson-Reuters digital advertising screen in the middle of Times Square, New York.

The prime advertising space garners an estimated 150 million unique impressions per year, and one screen costs roughly $7,000 for a day’s use. However, the effect on PCHAIN’s trade price seems to have been non-existent, while daily average volumes have remained unchanged.

Crypto Marketing Issues

The marketing move by PCHAIN actually highlights a larger issue at play, namely, the apparent disconnect between blockchain developers and the average citizen. The testnet launch was accompanied by a blockchain transaction stress test which resulted in a peak TPS of 123,424.

While this may be good news for PCHAIN and the small number of blockchain enthusiasts out there, one can’t help get the feeling that it all seems irrelevant to the average Joe.

Looking at the information actually communicated in the advertisement, there is very little to explain what’s going on, or why anyone should care. What is PCHAIN? What’s a testnet? What is TPS, and why does it matter?

European readers who watched 2018’s World Cup over the summer may remember the enigmatic, and almost nonsensical HDAC (Hyundai Digital Asset Company) blockchain adverts. The ads used all the right buzzwords but explained nothing, and only drew the ire of soccer fans around the globe.

To be fair, there’s no question that explaining blockchain to someone can be difficult, as I’m sure every cryptocurrency investor has realised at some point. If PCHAIN wanted to release the news of their testnet to the crypto community, they would have simply used Twitter, which they did of course.

The fact that they also went outside the crypto community means they were actively trying to draw new eyes to the project, and looking at the lack of activity on the exchanges since the ad went up, it appears to have been a failed effort.

PCHAIN (PAI) Unaffected

The PAI token rose with the rest of the market on September 12th, climbing 17.5% from $0.016253 to the current price of $0.019100 as of September 16th. The token did peak above the $0.020500 range on September 14th, but this was in line with the rest of the market, and especially Ethereum, which is PAI’s most voluminous trading partner, ahead of BTC.

Despite its 255th ranking by market cap, PCHAIN regularly averages daily volumes exceeding $1 million, and the trend continued this week without much change.

To give the PCHAIN their due, marketing moves like this often take a little while to take effect, and who knows – the Times Square ad may eventually pay off. But ultimately, there’s a lot of money to be made for the person who figures out how to successfully market blockchain to masses, and simply listing TPS numbers probably isn’t going to cut it.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 147 rated postsGreg Thomson is a full-time crypto writer and digital nomad. He eats ICOs for breakfast and bleeds altcoins. Wherever he lays his public key is his home.




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  1. Daniel Won

    September 17, 2018 at 4:41 am

    Agreed. Not really taking into account the demographic (general public vs. crypto community)

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Altcoins

Bitcoin Cash Price Analysis: Bullish Pennant Pattern Confirmed

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  • Bitcoin Cash price remains very much elevated, as the bulls continue to run north.
  • BCH/USD price action has formed a bullish pennant pattern formation, subject to a breakout higher.

BCH/USD: Recent Price Behavior

The Bitcoin Cash price has been a notable out-performer over the past few sessions, with the BCH/USD pair rallying as much as 23% since 17th February. In doing so, it reached its highest levels in over six weeks. The aggressive move north came after a prolonged period of range-bound trading via the daily chart view.

Between 8th – 17th February, BCH/USD was moving within an extremely narrowing range-block formation. This represented a lack of commitment from both camps after being confined within a range low of $117 to a high around $125. On 18th February, the bulls managed to force a breach and daily closure above the confines of the mentioned range.

Coinbase Adds Bitcoin Cash Support to Wallet App

Coinbase, a U.S.-based cryptocurrency exchange and wallet service provider, announced it has added support of BCH to its Coinbase Wallet.

“The new Wallet update with Bitcoin Cash support will roll out to all users on iOS and Android over the next few weeks,” the company said in an official blog post.

The app will facilitate support for both CashAddr and legacy addresses. Private keys will be encrypted on the mobile device by the Coinbase mobile wallet. Last week Coinbase announced the following: “users can now back up an encrypted version of your Coinbase Wallet’s private keys to your personal cloud storage accounts, using either Google Drive or iCloud This new feature provides a safeguard for users, helping them avoid losing their funds if they lose their device or misplace their private keys.”

Technical Review – BCH/USD

BCH/USD 4-hour chart.

At the time of writing, the BCH/USD price is still holding at elevated levels, with gains in the session amounting to 2.5%. Over the last two sessions, between 19-20th February, the price action has somewhat moved within a range. The detailed price behavior has seen a bullish pennant pattern formation, which is subject to a further potential move north.

Near-term resistance is eyed at $145.50, where the upper acting trend line of the pennant is tracking. Should the bulls manage to break this down, then expect a fresh wave of selling pressure to kick in. To the upside, eyes will then be on supply observed up within the $160-$165 price range.

In terms of near-term support, the lower acting trend line of the pennant which is tracking at $140 is the next major target; a breach could then expose critical daily support at $137. Lastly, if neither safety nets protect the price from falling, then there runs the risk of a full reversal of the recent gains.

Disclaimer: The author owns Bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 125 rated postsKen has over 8 years exposure to the financial markets. During a large part of his career, he worked as an analyst, covering a variety of asset classes; forex, fixed income, commodities, equities and cryptocurrencies. Ken has gone on to become a regular contributor across several large news and analysis outlets.




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Altcoins

Litecoin, EOS, Binance Coin, Maker: Altcoins Leading the Charge

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Crypto valuations experienced a slight pullback Wednesday, though a small contingency of altcoins continued to see impressive gains, a sign that the latest uptrend still had room to mobilize.

Crypto Market Update

Most of the top 20 cryptocurrencies reported losses overnight, raising the specter of a ‘bull trap’ following the latest recovery attempt. The downside risk has since moderated, with a small handful of altcoins reporting gains.

EOS (EOS) gained 4.4% to $3.80, extending an early-week rally that pushed prices to nearly three-month highs. The Enterprise Operating System is up more than 30% since Sunday.

The Litecoin (LTC) price crossed $51.00 for the first time since mid-November, gaining 4.8% in the process. The cryptocurrency has gained a whopping 80% over the past two weeks, which helped to engineer a market-wide rally. Read more: Litecoin Sparks Huge Crypto Rally as Bitcoin Smashes Through $3,700.

Litecoin is benefitting from adoption progress after SpendApp announced it will begin supporting the cryptocurrency at more than 40 million locations. Combined with the anticipated ‘halving’ event in August, Litecoin continues to attract strong bids.

Meanwhile, the meteoric rise of Binance Coin (BNB) continued on Wednesday. The price surged 11% to $10.94, the highest since last August. Binance Coin is benefiting from positive publicity tied to its underlying exchange, including the launch of a new token sale platform.

Maker (MKR), which is comprised of a stablecoin, collateral loans and a decentralized governance framework, rounded out the big gainers on Wednesday. MKR jumped 10.4% to $652.10, placing it in 16th in terms of market cap.

Want an introduction to MKR? Read: What’s Driving Maker (MKR)? High-Priced Coin Outshines Peers.

The combined cryptocurrency market cap is currently valued at $134.8 billion, up from an earlier low of $132.3 billion.

Does the Rally Have Legs?

While appearing sudden, the crypto rally that began on Sunday was actually weeks and perhaps even months in the making. As Hacked predicted before the rally, the sharp rise in coin circulation and overall trading volume, combined with the relative decline in volatility, pointed to higher prices in the near term.

On Tuesday, bitcoin’s 24-hour trading volume topped $10 billion for the first time in ten months. Market-wide volumes spiked above $36 billion, levels not seen since last May. And that’s just what digital exchanges are reporting.

Anyone still doubting whether institutional traders are accessing crypto should pay close attention to private bilateral contracts. This private market has scaled up to between $125 million and $500 million per month in the last half year, according to Bloomberg. Recent activity shows that traders have zeroed in on the $4,200 price target, and some are betting large sums that bitcoin can top this level by the spring.

Bitcoin is currently trading just above $4,000 on Bitfinex. While its share of the overall market has declined over the past 48 hours, it is by far the biggest bellwether for cryptocurrencies. Where bitcoin goes, the market follows.

Disclaimer: The author owns bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.7 stars on average, based on 773 rated postsChief Editor to Hacked.com and Contributor to CCN.com, Sam Bourgi has spent the past nine years focused on economics, markets and cryptocurrencies. His work has been featured in and cited by some of the world's leading newscasts, including Barron's, CBOE and Forbes. Avid crypto watchers and those with a libertarian persuasion can follow him on twitter at @hsbourgi




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Tron Price Analysis: TRX/USD Bulls Dealt a Blow as Bearish Daily Candlestick Eyed

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  • Tron (TRX) was forced to give up the recent run higher after closure in the red on Tuesday.
  • TRX/USD saw a bearish candlestick formation on the daily chart yesterday, somewhat of a shooting or evening star.

The Tron price after a decent push north over the past few sessions saw a minor slowdown on 19th February. TRX/USD gained around 12% from 15th-19th February, as the price managed to find its feet following a break of key support. An ascending trend line was initially running from the back-end of December 2018 up until a breach on 11th February.

At the daily close on 19th February, the candlestick formed somewhat of a bearish shooting or evening star. Should this play by the textbook, then it signals some further potential downside pressure to come. A confirmation of the price moving back south and possibly reversing the recent run of gains would need to see another bearish closure on the daily.

BitGo to Support Tron

Tron announced that BitGo is adding TRX to the list of cryptocurrencies that it supports later this year. BitGo is a digital asset financial services organization offering wallet and custody support. The company already accommodates the likes of bitcoin and Ethereum, plus over 100 other cryptocurrencies.

The CEO and founder of Tron Justin Sun commented following the announced:

“As TRON and its subsidiary BitTorrent work toward our vision of creating a new internet economy that is fast, secure, and cost-effective, we need to work with the companies that can provide that secure foundation. With BitGo, TRX investors will have the most secure wallet and custody options.”

Elsewhere the chief technology officer at BitGo spoke on the latest update to support Tron:

“As TRON and its subsidiary BitTorrent work toward our vision of creating a new internet economy that is fast, secure, and cost-effective, we need to work with the companies that can provide that secure foundation. With BitGo, TRX investors will have the most secure wallet and custody options.”

Technical Review – TRX/USD

As detailed above, the daily candlestick observed yesterday was a bearish closure, ending the run of gains seen of late. If there is to be additional selling pressure, the bears would need to force another close in the red. Should the momentum to the downside pick up the pace, then eyes will be on the next area of support. Daily comfort is provided at $0.023550 $0.021500, $0.018700 and then $0.01750-$0.01600.

In terms of upside targets, the bulls would be looking to break back above the breached ascending trend line. The resistance is currently tracking around $0.027500, and a push north of this could put TRX/USD in an excellent running to retest $0.030000 territory. A large amount of supply is noted through much of this area. If this is successfully broken down, then a fast move could take place up to $0.040000 region.

Disclaimer: The author owns Bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.            

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 125 rated postsKen has over 8 years exposure to the financial markets. During a large part of his career, he worked as an analyst, covering a variety of asset classes; forex, fixed income, commodities, equities and cryptocurrencies. Ken has gone on to become a regular contributor across several large news and analysis outlets.




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