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Botnet Ad Fraud Will Net Criminals $7.2 Billion in 2016

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Samburaj Das

Samburaj Das

Samburaj is the contributing editor at Hacked and keeps tabs on science, technology and cyber security.


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Cybersecurity

Botnet Ad Fraud Will Net Criminals $7.2 Billion in 2016

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This article was posted on Thursday, 22:20, UTC.

Ad-clicking swarms of computers in their botnets are clicking online ads and faking traffic, enough to the tune of an expected $7.62 billion this year, a study revealed. Here’s a scam that’s seldom heard of. A study by the Association of National Advertisers (ANA) along with White Ops, a security vendor has revealed that scamming botnets will see advertisers cough up an incredible $7.2 billion this year. The global advertising market, according to the previous ANA/White Ops study stood at approximately $40 billion spent on display ads and an estimated $8.3 billion spent on video ads. A press release revealed…

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Samburaj Das

Samburaj Das

Samburaj is the contributing editor at Hacked and keeps tabs on science, technology and cyber security.

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