Amazon Prime Now Unveils One Hour Delivery Service in Manhattan
It’s a beautiful world we live in when a simple technology journalist can download an app, place an order for candy and get it delivered to their door in under 30 minutes. For one Engadget journalist, that was just the case when Amazon unveiled Amazon Prime Now, their new service for people in Manhattan that want their orders delivered in an hour.
Depending on where you live, Amazon claims it can get you more than 25,000 different items directly to your door in under an hour as long as you pay for the Amazon Prime service. From TVs, to snacks, to everyday groceries, Amazon seems to not be wasting any time getting a piece of the home-delivery grocery market urban-area consumers enjoy.
Senior vice president of worldwide operations, Dave Clarke, spoke out about the overwhelming convenience the Prime Now service will have on customers in a company statement.
There are times when you can’t make it to the store and other times when you simply don’t want to go.
As for the rest of the world, Amazon says they plan on introducing the Prime Now feature to various cities throughout 2015. For only $7.99, the one-hour delivery is a feasible alternative to the normal standard shipping procedures most customers have to wait on.
However, Amazon isn’t just introducing one-hour delivery at a basic rate. Two-hour delivery is free for Prime Now customers. Between the hours of 6 a.m. to midnight, seven days a week, Amazon’s Manhattan facility will serve as its hourly delivery hub.
Amazon Stepping Up Against the Competition
Amazon isn’t the only service with same-day front door delivery, they’re just gunning to be the fastest. GrubHub is a food delivery service that is a dream for people living inside major cities and a fantasy to those stuck in rural areas.
Shortly after this past Thanksgiving, Amazon announced a service called Takeout & Delivery to Seattle-area residents. GrubHub responded without even a flinch, citing that delivery services come and go over the years. In a statement to MarketWatch, GrubHub said the following:
Other takeout and delivery services have come and gone within the industry, but GrubHub remains the clear choice for diners who are looking to discover new restaurants, and for restaurants to reach new and existing customers.
Similarly, Google expanded their same-day delivery service in New York and Los Angeles earlier this year. Previously the service was only available in San Francisco, but pressure from Google’s competition can only allow so much. They marketed under the name Google Shopping Express and offered groceries and basic products, battling Amazon for the quicker delivery and better service.
While Amazon operates out of their Manhattan facility, Google allowed for the purchase of a product from Costco, Target and Walgreens, delivered the same day.
A one-hour time slot is hard to beat though, if not offer the same rate of delivery in the future. Whether or not the competition will make changes to increase pressure on Amazon is unclear, but in the end it looks like the customers are the ones who will continually benefit.
Images from Amazon Prime Now and Shutterstock.